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 Forum index » Updates » Press and Other Analysis
[Press] Business Week
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vpisteve
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Joined: 30 Sep 2002
Posts: 2441
Location: 1987

 		[Press] Business Week
Business Week: A Different Kind of Car Chase
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PostPosted: Mon May 16, 2005 12:53 am
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HitsHerMark
Unfictologist


Joined: 22 Aug 2004
Posts: 1521
Location: Austin, TX

 		"Messed up the storyline" indeed.

Embarassed
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PostPosted: Mon May 16, 2005 1:57 am
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cskane4life
Veteran

Joined: 07 Apr 2005
Posts: 127
Location: Southern CA

 		Well that explains everything about Coachella =) Gonna be interesting to chat with the PM once this thing is over.


So Virgil's gonna be doing an interview at E3 with VH1. I am getting a tiny bit nervous now Wink

PostPosted: Mon May 16, 2005 2:24 am
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Ranger D
Unfettered

Joined: 24 Aug 2004
Posts: 522
Location: Nor Cal
HitsHerMark wrote:
"Messed up the storyline" indeed.

Embarassed


While an ARG may be on rails, a good ARG will have all-wheel drive with mud and snow tires so when it derails, it can keep on truckin'.

Very Happy

Also, that business week article proves yet again that reporters never get everything right.
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PostPosted: Mon May 16, 2005 3:14 am
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Ehsan
Entrenched

Joined: 09 May 2003
Posts: 992
They wrote:
...of which about $3 million to $4 million will go to "Heist."


This made me take a step back.. that's really a huge figure, and while it's been obvious that they're throwing a lot of money into this, I can't imagine how it would reach that amount, unless they give away a few cars at the end, or this thing runs for another 6 months.

I have a lot of comments regarding this ARG but I'll reserve most of them to the end. The article was really great, but just broke the suspension of disbelief. I'm finding it harder to believe in the characters when there are so many references to them being actors everyday, and the Audi Sponsored ARG (Or ARB!) is so in your face.

The details of corporate sponsored ARG's should be kept secret until the end. ILB did a great job with that. Project Mu created so much publicity making everyone wonder if it is official or not. If the curtain keeps lifted over our heads, there's no point in waiting for the end-of-game PM chat, which for me is the reward for finishing a game. Knowing what "went wrong" at coachella just ruined the entire TINAG experience for me.

Sorry for the rant but I feel strongly about this.. if anyone want's to discuss we can take it to meta.

PostPosted: Mon May 16, 2005 3:37 am
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Cookster
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Joined: 03 Apr 2005
Posts: 99
Location: Fresh out of the oven

 		I've been quoted in Business Week. I'm famous! Very Happy

PostPosted: Mon May 16, 2005 6:20 am
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rowan
Unfictologist

Joined: 12 Apr 2004
Posts: 1966

 		My site kinda made the article - guess that means I'm semi-famous!

Perhaps I should become a D-list actress Very Happy
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PostPosted: Mon May 16, 2005 9:43 am
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Tien_Le
Charter Member


Joined: 22 Sep 2002
Posts: 878
Location: corner of no and where

 		Wow, what an article. HUGE vindication for the genre. ARG is a brand now! TL does the snoopy dance.
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PostPosted: Mon May 16, 2005 12:36 pm
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chippy
Entrenched


Joined: 19 Feb 2005
Posts: 789
Location: Leeds, UK

 		another article here by same author, his blog:
Audi's New Viral Campaign is Catchy
basically a nicer shorter article with less curtain raising!
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PostPosted: Tue May 17, 2005 10:03 am
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johnny5
Entrenched

Joined: 17 Aug 2004
Posts: 995
Location: Elysian Fields
chippy wrote:
another article here by same author, his blog:
Audi's New Viral Campaign is Catchy
basically a nicer shorter article with less curtain raising!


Hey! That's my SD thieving @$$ in that pic.

PostPosted: Tue May 17, 2005 11:13 am
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