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 Forum index » Archive » Archive: General » Old News & Rumors
[ADVERTISEMENT] Beware the heat?
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OmegaX
Unfettered


Joined: 08 Sep 2004
Posts: 360
Location: Dartmouth, NS, Canada

 		[ADVERTISEMENT] Beware the heat?
So anyone seen these little commercials showing up every now and again, can't remember the details, but always ending with 'beware the heat.com'? I'm thinking a little vague, and just enticing enough to be some sort of at least a mini-ARG. If this is old news, trout me, but I searched for all possible forms of the URL (http://www.bewaretheheat.com/), and came up with nothing.

** edited label to reflect changes to the website -- jamesi
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the last fortress | 17:23:00
I am a leaf on the wind. Watch how I soar.

PostPosted: Wed May 04, 2005 12:04 am
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jamesi
Sentient Being


Joined: 25 Sep 2002
Posts: 2195
Location: Canadia

 		[TRAILHEAD?] Beware The Heat
I was scanning through the #unfiction chat logs today when I came across this. I wasn't in the room at the time, but the exchange looks a wee bit, um.... viral, to me.

Code:
* G7K has joined #unfiction
* dmax shakes fist at self
<Addlepated> buh?
<Lou> but bad for the environment
<Nightmaretony> I'm sorry, Dmax.
<Cortana> today was a good day, I've taken that quiz while frustrated, and gotten 91%
<dmax> heh
<dmax> i hit 62%
<Lou> quiz?
<G7K> hey! anybody hear of "bewaretheheat.com"?
<dmax> www.livejournal.com/~dmax801
<Cortana> Lou> It's in my LJ
<Addlepated> As a fiscally conservative socially libertarian, I'm so torn driving such an ecologically-correct car.
* toonith5 has quit IRC (Client closed connection)
<RedFox> another livejournal, mwuahaha!
<dmax> addle, you should be giving other people rides in it while it's turned off, moving it only under your own power
<Addlepated> don't give away my secrets!
<fireball> mmmm....oily goodness
* random|bed has joined #unfiction
* fireball eats sweet potato pancakes
<Addlepated> I was thinking about getting a "My other car is a Prius" sticker for the Suburban, and a "My other car is a Suburban" sticker for the Prius, and that way I can piss EVERYONE off.
* random|bed is now known as randomeis
<RedFox> ooh.
<RedFox> fireball, where from?
<G7K> I saw an odd commercial on television earlier this evening, it directed me to "bewaretheheat.com"


And that was all G7K had to say about that...

www.bewaretheheat.com... Flash interface, videos of 'warnings' (professional-looking, no less), submit-your-email-to-find-out-more form... looks like this is either an ARG... or an entryway to finding out about the cool new "Sprite - With Turkey Gravy!" drink.

Whatever comes of this, know that I am only the messenger. Very Happy

Edit: Curses... someone was posting about this exact very same thing while I was. Oh well... merging threads I guess!
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PostPosted: Wed May 04, 2005 12:11 am
Last edited by jamesi on Sun May 22, 2005 11:15 pm; edited 1 time in total
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zeldafan8626
Decorated


Joined: 10 Jan 2005
Posts: 193
Location: Hyrule Castle

 		Actually I've never seen anything like that, but then again I don't pay attention to comercials much.

It looks more like an ad for sprite or sierra mist, something along those lines.

Anyway, besides the obvious I didn't see anything strange.
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PostPosted: Wed May 04, 2005 12:11 am
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OmegaX
Unfettered


Joined: 08 Sep 2004
Posts: 360
Location: Dartmouth, NS, Canada

 		Well, I signed up for info 'before the heat arrives' or whatever it was, and got a message back:

Quote:

Thanks J,

You did the right thing signing up at Beware the Heat.com.
http://www.bewaretheheat.com

If you want to be a real hero though, let your friends in on the info. Pass along this email and let them know that if they register at Beware the Heat.com they'll also be one step ahead of the pack when "the heat" hits. And you better believe it will.
http://www.bewaretheheat.com

In the meantime, stay cool.

A Message from Beware the Heat.com
http://www.bewaretheheat.com


That's all so far, awaiting more.

Also, I find it kind of funny that I was posting this thread at the same time as a mod. Funny ha-ha, not funny strange, of course.
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the last fortress | 17:23:00
I am a leaf on the wind. Watch how I soar.

PostPosted: Wed May 04, 2005 12:51 am
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green ice queen
Unfettered


Joined: 10 Jan 2005
Posts: 301
Location: derby, england

 		hmmm interesting. well ive signed up! Laughing

just one thing to add... heat is the name of a magazine in england... almost totally sure its not connected, but you never know...
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http://www.bananaphone.org/bananaPhone.mp3
jon was here, went to get beer.

PostPosted: Wed May 04, 2005 1:22 am
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GuyP
Unfettered


Joined: 15 Sep 2004
Posts: 584
Location: London, UK

 		Sprite might not be too far off - WHOIS (sigh) leads to an administrative contact at http://www.bbdo.ca/ - an ad agency that's worked with FedEx, Wrigley's Gum, Campbell's Soup and Pepsi / 7up. Oh, and the Colo-Rectal Initiative.

PostPosted: Wed May 04, 2005 2:12 am
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catherwood
I Have 100 Cats and Smell of Wee

Joined: 25 Sep 2002
Posts: 4109
Location: Silicon Valley, CA
Quote:
... let your friends in on the info. Pass along this email and let them know...

gah. Friends don't let friends forward chain letters.

True viral marketing doesn't specifically TELL you to generate that word-of-mouth buzz! They're supposed to create something so intriguing that people naturally talk about it.

/me grumps a lot today.

PostPosted: Wed May 04, 2005 1:38 pm
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Darkstar
Decorated

Joined: 07 Apr 2005
Posts: 256

 		Well I signed up, got the email. Am now waiting.
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Signature.

PostPosted: Wed May 04, 2005 2:33 pm
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sk3tch
Boot

Joined: 29 Apr 2005
Posts: 11

 		does seem like it is trying too hard :/ interestingish none the less

PostPosted: Wed May 04, 2005 3:13 pm
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Svengoolie
Decorated

Joined: 19 Apr 2005
Posts: 289
Location: Chicago

 		I'm sure it's just a pop ad.

PostPosted: Wed May 04, 2005 3:28 pm
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jokerstrademark
Veteran


Joined: 25 Sep 2004
Posts: 71
Location: Out to Lunch

 		I'm going to be optimistec and hope this goes somewhere. I signed up and am just waiting for the heat now.
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Synagoga-Comics

PostPosted: Wed May 04, 2005 5:54 pm
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Russell
Unfictologist


Joined: 11 Feb 2005
Posts: 1571
Location: London

 		It does look a bit too shiny to be an ARG in regards to the videos, but you never know....

PostPosted: Wed May 04, 2005 6:06 pm
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jshall
Decorated


Joined: 05 Sep 2004
Posts: 193

 		That music is too creepy to not be an arg.

PostPosted: Wed May 04, 2005 6:46 pm
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jokerstrademark
Veteran


Joined: 25 Sep 2004
Posts: 71
Location: Out to Lunch

 		Is anyone else bothered by how the response e-mail repeats www.bewaretheheat.com 3 times? Seems a little excessive to me.
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Synagoga-Comics

PostPosted: Wed May 04, 2005 11:11 pm
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jshall
Decorated


Joined: 05 Sep 2004
Posts: 193

 		Maybe its trying to tell us something.

PostPosted: Thu May 05, 2005 12:37 am
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