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[Recruitment] New commercial ARG
Moderators: imbri

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Apone
Kilroy

Joined: 28 Jul 2005
Posts: 1

[Recruitment] New commercial ARG

Introduction
I'm a member of a new fashion label that's starting up and looking to design and run an ARG as part of our marketing activities.

The ARG component will fit into the company's viral marketing activities, codenamed Operation Fashionista Zeal. One of the main elements of the label is in the way it innovates, and using an ARG to generate awareness and allow players to discover the unique world that we've created is part of this overall process.

We've developed a unique world through the fusion of Ancient Egyptian deities and 1930s Mafioso culture. I won't say anymore, suffice to say considerable time and effort have gone into crafting a compelling universe comprising a main story arc, sub-plots, characters, factions, economics - you name it. The company has also invested time and money into various media including print and web and already has an infrastructure in place for the ARG.

Requirements
We're currently seeking no more than three individuals with the following skill-sets:

1) An individual well versed in programming and web-based development. The ideal individual would have at least three years commercial experience, be fluent in several complimentary languages, and be creative and a lateral thinker.

2) Two individuals with highly creative personas, capable of learning about the world we've created and collaborating with the members of the Story Team to build a framework for the ARG including stories, puzzles, timeframe, et cetera. Previous experience is a major bonus (indie or commercial) in the ARG space. Good writing skills and comprehension is a must, as is any real-world experience that can relate back to the development of the ARG itself (sound engineering, graphics, creative writing).

Resources
We're in the final stages of signing up for a mobile content platform that will allow us to communicate directly with players as well as manage their information, and we have a huge graphical library built up over the last year, comprising character designs, clothing designs, logos, icons, and several thousand images from a trip to Egypt.

Further to this we have a wealth of information on the world that has been created, as well as major plot and story elements, character biographies and personality information, et cetera.

We are currently producing a wide range of materials (propaganda posters, 'intro' envelopes, CDs, 'homework assignments', and stickers) that all work in a complimentary fashion to provide a combined 'big picture' of certain plot and story elements.

Compensation
As a start-up our capital is limited, and being spent on production of our clothing, marketing, and as a buffer against cash flow issues. As such, any financial compensation is going to be initially be hard to come by. So what do you get for your time and energy?

1) Free T-shirts and Headbands: Our sample range will be complete around October/November and consists of T's and headbands, we're happy to ship your favourite designs to you.

2) Extended Contract: Based upon the success of this initial ARG, we may extend your involvement with the company that sees you paid for further commitments of your time and energy.

3) Experience, and THE experience: Not only do you get experience for this (which you can place on your CV) but we feel this is AN experience, too. The world we've created is fantastic in its diversity, complexity and scope, and allows anyone to connect with it on one of several layers. Symbolism, imagery, metaphors, multiple philosophical, spiritual, religious, mythological, economic, sociological, and other related themes are all drawn from to create a rich world incorporating many different elements.

Prerequisites
In order to have be involved in this project you must:

1) Be over 18 years old
2) Be able to commit a specific number of hours per week to the project
3) Be punctual, concise, and willing to use our project management tool to work through and organise the ARG, its development, and execution
4) Understand and agree that no financial payment will be made for your services, but instead compensation will come in the form of a tangible product/products in the form of clothing.
5) CVs or any information on your skills and experiences should be emailed to gestapotacticsSPLATgmail.com
Please also include your full name, email address, and location.

General Information
Location: Australia
Duration: 2 months
Launch Date: 1st of October, 2005

If you've read this far I appreciate your interest and if you satisfy our criteria and want to become a part of a solid ARG experience at the behind-the-scenes creation and execution level, then I look forward to hearing from you.

-'Apone'

Posted: Thu Jul 28, 2005 11:04 am

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