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 Forum index » Archive » Archive: General » Old News & Rumors
[NOT AN ARG] - Seventology - 777
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The Watcher
Unfettered


Joined: 29 Jul 2004
Posts: 493

[NOT AN ARG] - Seventology - 777

There have been "777" posters all around Madison, WI. All of them link to this website:
http://www.seventology.com/

It has a countdown timer to tomorrow, and promises that on 7/7/07 something big and lifechanging will happen.

There have also been television commercials and print ads. Viral marketing?

Also, are there any other ARG players in Madison?
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PostPosted: Thu Mar 15, 2007 12:27 am
Last edited by The Watcher on Thu Mar 15, 2007 2:53 pm; edited 1 time in total
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tornok the great
Boot

Joined: 27 Aug 2006
Posts: 27

why not

i signed up
i have a thing against another group with a similar name. so ill just see what happens

PostPosted: Thu Mar 15, 2007 12:57 am
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gunit15
Guest


interesting... visce.com said something was happening tomorrow, march 15th.
how come though the site is counting down to tomorrow when it's promoting july 7th of 07?

PostPosted: Thu Mar 15, 2007 12:58 am
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konamouse
Official uF Dietitian


Joined: 02 Dec 2002
Posts: 8010
Location: My own alternate reality

What commercials? Any been uploaded to YouTube?

Quote:
Registered through: GoDaddy.com, Inc. (http://www.godaddy.com)
Domain Name: SEVENTOLOGY.COM
Created on: 01-Feb-07
Expires on: 01-Feb-08
IP: 64.13.192.139

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PostPosted: Thu Mar 15, 2007 1:12 am
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The Watcher
Unfettered


Joined: 29 Jul 2004
Posts: 493

They posted their TV spots on the site here and here .

And I have seen them on TV, so they're not fake TV spots. The commercials are basically shots of Madison(one is of the Capitol, and one is of the lake). There are quick, almost subliminal messages flashing in each one.

The first one says "Get Ready Madison":


And the second one has a much more mysterious "Greetings Bruno" and a smiley face with seven dots, like so .::Smile


Note that both messages flash at the same point in each commercial. I don't know when, but I will bet anything the time has something to do with the number seven.

Smells very ARG-ish to me....


It's good to be back at uF, I haven't been here for quite some time...
Nice to see people I remember from before- kona, I remember you from way back when I played Urban Hunt. Remember the Seventh Sons? Smile
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PostPosted: Thu Mar 15, 2007 2:36 am
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Aovie
Greenhorn

Joined: 11 Mar 2007
Posts: 9

I also signed up to receive confirmation when the countdown runs out.

Looks like it could be the start of something interesting.

On a side note: does anyone know of a website that will validate an e-mail address to see if it works?

EDIT: After doing some scouting around, I found an outline of a plan to turn "University Square" (part of the University of Wisconsin-Madison) into a Health and Student Services Facility, which would encompass the 700 block of University Avenue. This would, indeed, include the address 777 University Avenue. A link to the article can be found at http://www.news.wisc.edu/10515.html

Also,

This may confirm having something to do with the construction of a complex. Although, the complex isn't opening until 2008. And why would a company promote the vandalism of city property via stickers? It's a mystery.

EDIT PART 2: There's a person named "Bruno" posting on the forums here: http://www.thedailypage.com/forum/viewtopic.php?t=20194

-Aovie.

PostPosted: Thu Mar 15, 2007 3:49 am
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spysect
Decorated

Joined: 30 Dec 2006
Posts: 177
Location: in your computer

Countdown ended but now stuck in a 1,2,3,4 loop?

PostPosted: Thu Mar 15, 2007 8:02 am
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Killian
Decorated


Joined: 08 Dec 2006
Posts: 181
Location: Wisconsin

Madison is only 3 hours away from me, so I am definitely excited about the possibility of an ARG type thingy that I could actually go to!
I'm gonna keep an eye on this one!

PostPosted: Thu Mar 15, 2007 9:53 am
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wisdomwarrior
Veteran

Joined: 01 Jun 2005
Posts: 71

Killian wrote:
Madison is only 3 hours away from me, so I am definitely excited about the possibility of an ARG type thingy that I could actually go to!
I'm gonna keep an eye on this one!


Just saw this on the site:
The wait is at an end.
We believe that where three sevens meet, good fortune follows. And the sevens converge at 777 University Ave., Madison, WI. There, a chosen few will live lucky in the city's newest, most sought after apartment homes. One person will live luckiest of all.

On our "Day of Perfection", 07/07/07, someone will win free rent at Lucky, up to $7770 in all. Lucky, indeed. Heed the call, Madison. Get the details at LiveAtLucky.com.

Septem Pro Prosperitas.

PostPosted: Thu Mar 15, 2007 10:23 am
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konamouse
Official uF Dietitian


Joined: 02 Dec 2002
Posts: 8010
Location: My own alternate reality

The Watcher wrote:
It's good to be back at uF, I haven't been here for quite some time...Nice to see people I remember from before- kona, I remember you from way back when I played Urban Hunt. Remember the Seventh Sons? Smile


Ah, the puzzle trail to end all trails......another instance of 7.
I think 7 is the new 23.
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PostPosted: Thu Mar 15, 2007 11:33 am
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Killian
Decorated


Joined: 08 Dec 2006
Posts: 181
Location: Wisconsin

Awwwww, so it's *not* an ARG?
Bah. I was looking forward to being able to do something here in Wisconsin. All we have for excitement up here are serial killers and cheese. Confused

PostPosted: Thu Mar 15, 2007 11:48 am
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ItWasntMeISwear
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Joined: 15 Feb 2005
Posts: 503
Location: Illannoys, USA

p
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PostPosted: Thu Mar 15, 2007 12:43 pm
Last edited by ItWasntMeISwear on Fri Jun 29, 2007 10:33 am; edited 1 time in total
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The Watcher
Unfettered


Joined: 29 Jul 2004
Posts: 493

Awww, what a disappointment. They could have made this much cooler.

And yes, their ad campaign bears a striking resemblance to that of Hex 168 with the similar-looking flyers all around town, countown timer, etc.
Except I got a free 360 out of Hex 168.
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PostPosted: Thu Mar 15, 2007 2:56 pm
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Phaedra
Lurker v2.0


Joined: 21 Sep 2004
Posts: 4033
Location: Here, obviously

Hey, now, the first payphone to ring for ILB was in Madison. Wink

(IIRC)

We'll get more ARG love someday.
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PostPosted: Thu Mar 15, 2007 2:58 pm
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