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 Forum index » Archive » Archive: General » Old News & Rumors
[NEW|SPEC] Steorn.net claims Infinite Energy, ARG? Hoax?
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oxdeltaxo
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Joined: 16 Aug 2006
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Location: Canada EH?

Your probably right but there are ways to make sure that they are nuts. Laughing
Paulzilla wrote:
That XBox article is a bit dodgy, isn't it. God, but I don't know what to make of this. Why oh why would any company go into this much depth with viral advertising?


Well... this is microsoft and it's not like they have a shortage of money in their advertising budget.

PostPosted: Sun Aug 20, 2006 1:41 am
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Bravil
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Yea this sounds kinda like somthing microsoft would do. i might have to watch this one
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PostPosted: Sun Aug 20, 2006 2:00 am
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colin
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Joined: 13 Oct 2003
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Location: Australia

well, the story is continuing to generate media interest. Including the predictable Irish energy miracle 'a joke'. One article caught my eye:
Steorn and free energy: the plot thickens wrote:
2. Recall that Steorn is a former e-business company that saw its market vanish during the dot.com bust. It stands to reason that Steorn has re-tooled as a Web marketing company, and is using the "free energy" promotion as a platform to show future clients how it can leverage print advertising and a slick Web site to promote their products and ideas. If so, it's a pretty brilliant strategy.
It ties up all the loose ends nicely. Perhaps with the exception of the patent application.

PostPosted: Sun Aug 20, 2006 10:58 am
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Jas0n
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Joined: 19 Aug 2006
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Quote:
It ties up all the loose ends nicely. Perhaps with the exception of the patent application.


It doesn't tie up that after the fell from internet development they went to engineering and became a face with electronic counterfeitting detection. What none of these other posts or articles hit on is the fact that the CEO as a representative for his company went to a conference on counterfeitting to discuss their product and how it works at (of all places) Harvard in 2004. http://adsabs.harvard.edu/abs/2004SPIE.5616...40S

or another article on the same thing: long url

Not only does the site appear to have too much depth, but the company itself has a background over the past few years. I don't see them just suddenly going from developing tools to combat counterfeitting to internet marketing. I can see how they would go to a method of trying to develop cell phone batteries (which is stated at various places in the past with this company). I can see how if they are developing microgenerators for these batteries that they could possibly stumble upon something that they could market as perpetual energy (though I seriously doubt it is more than 100%, but closer to 85-95%).

I will admit that I was hyped when I saw this and I immediately thought that this was an ARG that would be really fun to go along with, but as rediculous as the thought of perpetual energy is to me - I have no doubt that this is an actual company that is trying to market a product.

edit: fixed long url - Rowan

PostPosted: Sun Aug 20, 2006 7:07 pm
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oxdeltaxo
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There's also been talk that it's some sort of scam.....but it's unlikely consider the companies anti-fraud background.

PostPosted: Sun Aug 20, 2006 7:23 pm
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sunset90210
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Joined: 16 Jun 2006
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colin wrote:
well, the story is continuing to generate media interest. Including the predictable Irish energy miracle 'a joke'. One article caught my eye:
Steorn and free energy: the plot thickens wrote:
2. Recall that Steorn is a former e-business company that saw its market vanish during the dot.com bust. It stands to reason that Steorn has re-tooled as a Web marketing company, and is using the "free energy" promotion as a platform to show future clients how it can leverage print advertising and a slick Web site to promote their products and ideas. If so, it's a pretty brilliant strategy.
It ties up all the loose ends nicely. Perhaps with the exception of the patent application.

this guy talks some rubbish, does anyone know what he`s on about.......!

PostPosted: Sun Aug 20, 2006 7:43 pm
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MondoPest
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Joined: 20 Aug 2006
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Just an observation.

The swirl logo is reminiscent of the swirling foreunner device effect from the Halo 3 Announcement trailer. Also, under the regiser tab on the steorn site is a picture of a honeycomb. Perhaps a small hint about a past bungie campaigns that we all know and love?

PostPosted: Sun Aug 20, 2006 7:47 pm
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Zanzibar
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Joined: 26 Aug 2004
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Almost guaranteed. Each of the images shown when you click on the tabs at the top (Home, News, Forums etc) has a 'swirl' look to it, which corresponds to the swirling clouds over the relic in the Halo 3 Announcement Video.

The kicker: check out the image in the last tab, 'Register.' It's the only one without the swirl pattern. It is, however, a honeycomb.

Can you say "I Love Bees"? Very Happy

PostPosted: Sun Aug 20, 2006 7:49 pm
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colin
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Jas0n wrote:
Quote:
It ties up all the loose ends nicely. Perhaps with the exception of the patent application.


It doesn't tie up that after the fell from internet development they went to engineering and became a face with electronic counterfeitting detection. What none of these other posts or articles hit on is the fact that the CEO as a representative for his company went to a conference on counterfeitting to discuss their product and how it works at (of all places) Harvard in 2004. http://adsabs.harvard.edu/abs/2004SPIE.5616...40S
In both the links you provided Sean was listed last. I'm taking that to mean he's least significant. Looking at the system being proposed it seems resonable that steorn would have looked after the IT component: "Using machine vision and pattern-matching, we demonstrate the use of the system to acquire a positive match of a sample against a pre-recorded library entry created using a different CD from the same mould". The bulk of the work from what the abstract is proposing would be making a program/database. Googling for "Fraudhalt Ltd." returns http://www.fraudhalt.com/ note that they are located within the same business park. They probably got to know each other and decided to do it together. I don't see enough evidence to say they are specialising in that area

PostPosted: Sun Aug 20, 2006 8:31 pm
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Jas0n
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Joined: 19 Aug 2006
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actually there are quite a few pages that aren't swirls.

(can't believe I'm spending more time on this trying to debunk it when I already know that it's not an arg)

Index page: swirling bamboo
forum page: two hands in sand
News page: Water - not swirling but rippling from a side view.
about page: swirls carved into a rock - looks more like what would represent eyes
technology page: nautilous shell cut away
downloads page: circular room with pillar in the middle
press: water bubbles - could consider it to be swirling
contact: circles in a log
register: honeycomb

- so yeah swirls, but not everywhere - and considering he describes the energy method as a cycle - then swirls are quite relative to what they're pushing.


Harvard has invited these guys in the past

DIT - that is Dublin institute of Technology has them listed as a sponsor in a student enterprise competition and labels them as a technology risk management company (fitting together with the counterfeitting technologies discussed at the Harvard conference) - note that this competition was launched October 2005 : http://www.dit.ie/studententerprise

-------------------------------------------------

So you're telling me that Microsoft or whoever Microsoft hired to do the ARG / Viral Marketing campaign, has spent the past several years developing a bogus company which has developed a product for verifying which machine burned a cd/dvd with a particular optical device? They, also, sponsored a competition starting in 2005 at the Dublin Institute of Technology. Wow - not only is it absurd to do such a thing, but it is an absolute waste of time if the end goal is to use this company('s name) to market a 360 game that doesn't need THAT much hype?


Yeah ok I'm starting to believe that this is actually an ARG created by the most __________________________________________________ in the world.

Find something else to do rather than pester these people - it is more likely that they actually discovered perpetual energy than it is for Microsoft/4orty2wo/ or whoever else might be advertising for Halo 3 to have spent so much time and money developing this company to base an ARG off of.


(and hell I got razzed for an it's instead of its in my ARG and yet everyone seems to be so settled on this being an ARG when it is clearly improbable)

PostPosted: Sun Aug 20, 2006 8:36 pm
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oxdeltaxo
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Joined: 16 Aug 2006
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Location: Canada EH?

Jas0n wrote:
actually there are quite a few pages that aren't swirls.

So you're telling me that Microsoft or whoever Microsoft hired to do the ARG / Viral Marketing campaign, has spent the past several years developing a bogus company which has developed a product for verifying which machine burned a cd/dvd with a particular optical device? They, also, sponsored a competition starting in 2005 at the Dublin Institute of Technology. Wow - not only is it absurd to do such a thing, but it is an absolute waste of time if the end goal is to use this company('s name) to market a 360 game that doesn't need THAT much hype?


It's likely they could have just bought out an old failing company with a past so that they could cleverly disguise it as an ARG. But I can clearly say that free energy is less than likely.

PostPosted: Sun Aug 20, 2006 8:59 pm
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Jas0n
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and the rights to use someone's likeness for the ARG?

Something along these lines would cause Sean Mccarthy's name to be dragged through the mud and I would doubt he'd seriously be considered by many companies to represent them if he returns to technology risk management.

PostPosted: Sun Aug 20, 2006 9:33 pm
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Chewy
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oxdeltaxo wrote:
There's also been talk that it's some sort of scam.....but it's unlikely considering the companies anti-fraud background.


In a thought that may or may not have already been expressed, maybe thats the point of this.

Perhaps its some crazy form of self-marketting. By creating a fraud that the public believes, they are raising the awareness that frauds and scams are all around us, even in forms of elaborate, expensive, Economist ads. Said awareness, will in turn, cause people to invest in forms of prevention of counterfeiting.

It's "out there", but hey, isn't spec supposed to be? And it would be a pretty innovative way to advertise. Lord knows that they have raised brand awareness, at the very least.
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PostPosted: Sun Aug 20, 2006 10:59 pm
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Nola
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Joined: 27 Jul 2004
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I called... but did not get far

"Thank you for calling Steorn... if you would like information about Steorn, please visit our website at www.steorn.org, otherwise, please hold for an operator. (this call may be recorded for training purposes)... ring, ring... ring, ring.... all our operators are currently busy, your call will be answered by the next available operator...ring, ring... ring, ring...

Three more times of this and I hung up. I'll try again later.

Interesting detail: Steorn is not pronounced the way I thought it would be... the T has a CH sound.

PostPosted: Mon Aug 21, 2006 5:09 am
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pneumatik
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The guys at Steorn could have decided that they didn't like doing whatever it was they were doing before, and instead wanted to do an ARG. I'm not sure how they would have been chosen to do another ILB-type ARG for Microsoft without any experience, though.

As far as the publications with Sean McCarthy on them, getting to talk at a Harvard-sponsored event doesn't mean their legitimate. Heck, Sean probably didn't go to the event himself. Being listed last means he either did some of the technical work that isn't interested by itself but was crucial to the research that the talk is about, or he paid for the research. I think it's the former.

I don't really see this as being about infinite energy. I can't imagine someone who has any experience with the academic world, like Sean does, deciding that the best way to prove your technology to the world is to let 12 people look at it. I can't imagine real physicists would verify that their invention really violates the first two laws of thermodynamics but not tell anyone about it. As far as the student enterprise contest, the cost of awarding the prizes is minimal compared to a large advertising campaign. And if this is a scam, I don't know how they expect to get away with it. Not only will all the publicity bring out more scientists explaining that free energy is impossible, but with all this publicity it will be really hard for the scammers to not get caught and arrested.
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PostPosted: Mon Aug 21, 2006 9:46 am
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