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Forum index » Updates » Press and Other Analysis

CSI/EDOC Interview with CSI Creator
Moderators: krystyn

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Phaedra
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Joined: 21 Sep 2004
Posts: 4033
Location: Here, obviously

CSI/EDOC Interview with CSI Creator
A.K.A. Anthony Zuiker talks about lots of cool stuff, only some of which is related to ARGs

The entire article is pretty interesting, but here's the relevant/ARGish portion:

Quote:

Another episode that Zuiker is fired up about is the fourth outting, penned by Zachary Reiter. An integral key to the murder mystery in that episode revolves around a T-shirt with a hidden code in it. That all ties in with a concept Zuiker is extremely enthusiastic about: multi-platforming. "Jordan Weisman was in charge of Steven Spielberg's internet campaign for AI. He was the man who invented the 'I love bees' campaign. So when you watched the trailer in the theater, it would give you a little blip of 'I love bees.' What happened was people who decided to try ilovebees.com at home would jump into this wormhole on the internet and it would turn into a whole separate narrative," Zuiker explains. "So this inspired me to do the 'aresanob' stunt. At the end of ["Run Silent, Run Deep"] the statue was 'Bonasera' spelled backwards. So [Jordan] was the one who said don't tell people there's a website here. Let them figure out themselves. So when they typed in aresanob.com at home. We had 150,000 hits on the site, and that's the power of the online community. By not telling them that was there, we allowed people to find it themselves and forward it to a friend and take ownership of the find. That was a smart move, and that was really Jordan guiding me to do that."

Zuiker was eager to repay the favor, and also to encorporate another such element in a New York episode. "To thank him, I thought it would be nice to treat our audience to his wife's company called edoclaundry.com. Edoc means code backwards. What his wife's company in Seattle does is that they make t-shirts, with hidden codes inside the t-shirts," Zuiker reveals. "So she makes a season of shirts, maybe 24-30 across the board. When you buy those t-shirts without any instructions, you're able to decode them and get a phrase. You take that [phrase] and input it in edoclaundry.com and it opens up a separate narrative."

One of these shirts will factor into that fourth episode. "There's a shirt with a long piece of blood splatter that has notches in it. No one tells you what those notches are, but people that are astute will recognize [what] those notches represent. Then they start lining up the slats and it begins to spell things. There are no instructions [at the site]--you need to figure it out or your online community needs to walk you through it," Zuiker says.

_________________
Voted Most Likely to Thread-Jack and Most Patient Explainer in the ILoveBees Awards.

World Champion: Cruel 2B Kind

Posted: Wed Oct 04, 2006 5:58 pm

missphinx
Unfettered

Joined: 02 Oct 2003
Posts: 395

Another article about CSI:Edoc.

The Seattle Times, October 3, 2006: Bellevue T-shirt line suits "CSI:NY"

Quote:

Small and another co-founder, Elan Lee � both big "CSI" fans � were invited to visit the set and even filmed a scene as extras.

"There was this really cool moment where we walked on set, and they announced us. They stopped production and it was so cool because everyone started applauding," Lee said. "We're looking around, trying to suppress the urge to ask for autographs, and they're applauding us."

Note first sentence above and remember to watch carefully. Rock On

Posted: Thu Oct 05, 2006 10:21 am

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