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 Forum index » Updates » Press and Other Analysis
Alternate realities: the latest twist in the ad game
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bwochinski
Decorated

Joined: 06 Oct 2003
Posts: 164
Location: Wisconsin

 		Alternate realities: the latest twist in the ad game
MercuryNews.com
Alternate realities: the latest twist in the ad game

Apparently UF is a "puzzle solving club". Wish someone had told me what I was getting involved in... Laughing
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PostPosted: Mon Feb 12, 2007 4:27 pm
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catherwood-offline
Guest


 		Re: Alternate realities: the latest twist in the ad game
MercuryNews.com
bwochinski wrote:
Apparently UF is a "puzzle solving club".

Yeah, didn't they ask you to pay annual dues? I know where the San Jose Mercury News offices are, I could drive there and show this reporter some swag. (ok, maybe the tin foil hat from WiBS wouldn't make a good impression)

PostPosted: Mon Feb 12, 2007 4:41 pm
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djsampson
Unfettered


Joined: 12 Sep 2006
Posts: 393
Location: INDY
Quote:
Holly, a member of the Unfiction fan community who identifies herself online as ``konamouse,'' showed up at the Bellagio fountain event and chatted with journalists and fans of the Vanishing Point game.


I swear she really is a mouse every time I read something about ARGs somewhere Konamouse is there, or her name pops up.. She is like my ARG superhero, I think she can fly or teleport or something.

Save me ....... Konamouse


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I take your reality and substitute it with my own! -Mythbusters

PostPosted: Mon Feb 12, 2007 5:11 pm
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Phaedra
Lurker v2.0


Joined: 21 Sep 2004
Posts: 4033
Location: Here, obviously

 		We're not jaded. We're connoisseurs.

Geez, get it right.
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PostPosted: Mon Feb 12, 2007 5:17 pm
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konamouse
Official uF Dietitian


Joined: 02 Dec 2002
Posts: 8010
Location: My own alternate reality
Quote:
One solution is to conduct alternate reality games that are giant puzzles solved by teams of strangers on the Internet whose only connection is a love for online treasure hunts. These ARGs rely on networks of addicted fans to both stoke their popularity and to provide the collective mind power for solving puzzles.


I actually like this paragraph.

Quote:
The winner who solved the puzzle first,


BZZZZ. Wrong. This winner was from a random drawing of all eligible points accumulated during the contest. Jeesh.

Quote:
promote the Microsoft video game, ``Halo 2.'' Participants only found that out at the end.


Hard to find that out at the "end" when the "ilovebees.com" website was flashed at the end of the movie trailer commercial for Halo 2. He could have used Last Call Poker as a better example of the audience not really knowing the promoted product until well immersed in the game.

Quote:
Full told, more than 70,000 people participated in solving the Vanishing Point game puzzles,


I was wondering how many registrations they got.

Quote:
In the freezing-cold air, she described the puzzle clues she saw at the fountain show to another fan via cell phone.


*konamouse* waves at Red Hatty.

djsampson wrote:
She is like my ARG superhero, I think she can fly or teleport or something.


hehehehehe. Great, now I have a reputation to live up to.
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r u a Sammeeeee? I am Forever!

PostPosted: Mon Feb 12, 2007 8:23 pm
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djsampson
Unfettered


Joined: 12 Sep 2006
Posts: 393
Location: INDY
Quote:
This is where marketing is going in the future: games that are really more like promotions, and campaigns with high-production values where the participants don't realize or care if they're the targets of marketing messages.



Hey, are they calling me stupid!?! Because most of the games I have played lately were in some way or another viral marketing. And I enjoyed them (with the exemption of Occular Effects ending).
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I take your reality and substitute it with my own! -Mythbusters

PostPosted: Tue Feb 13, 2007 12:55 am
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Crimsyn
Veteran


Joined: 08 Dec 2006
Posts: 125
djsampson wrote:
Quote:
This is where marketing is going in the future: games that are really more like promotions, and campaigns with high-production values where the participants don't realize or care if they're the targets of marketing messages.



Hey, are they calling me stupid!?! Because most of the games I have played lately were in some way or another viral marketing. And I enjoyed them (with the exemption of Occular Effects ending).


I know, I only lurked because I wasn't fully aware of the ARG genre at the time and the ending pissed me off to no end. I loved the story only to be greatly disapointed at the end. I just hope there's a part 2 or sequel, that's all I'm gonna say about it.

PostPosted: Tue Feb 13, 2007 1:29 am
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thebruce
Dances With Wikis


Joined: 16 Aug 2004
Posts: 6899
Location: Kitchener, Ontario
konamouse wrote:
Quote:
The winner who solved the puzzle first,


BZZZZ. Wrong. This winner was from a random drawing of all eligible points accumulated during the contest. Jeesh.

I haven't read the article yet, so kick me if I'm wrong... but could it have been referring to the meta puzzle? That one was the first person to 'solve' correctly; the grand/first/etc prizes were random drawings.

konamouse wrote:
Quote:
promote the Microsoft video game, ``Halo 2.'' Participants only found that out at the end.

Hard to find that out at the "end" when the "ilovebees.com" website was flashed at the end of the movie trailer commercial for Halo 2. He could have used Last Call Poker as a better example of the audience not really knowing the promoted product until well immersed in the game.

Well, aside from the trailer, there really wasn't anything that was undoubtedly blatant Halo 2. Of course, anyone who's the least bit intelligent would have known pretty quick from common sense Razz... but in-game, even the 2 locked audio clips that mentioned spartans we didn't get until later.
But yeah, even so, "participants only found that out at the end" is a big stretch. More like "the official connection was only revealed at the end" (being the training exercises)

konamouse wrote:
Quote:
Full told, more than 70,000 people participated in solving the Vanishing Point game puzzles,

I was wondering how many registrations they got.

I still want to know how many unique players there were, without fake registrations for referral points... Confused

konamouse wrote:
djsampson wrote:
She is like my ARG superhero, I think she can fly or teleport or something.

hehehehehe. Great, now I have a reputation to live up to.

Here she comes to save the day!!
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PostPosted: Tue Feb 13, 2007 1:39 pm
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konamouse
Official uF Dietitian


Joined: 02 Dec 2002
Posts: 8010
Location: My own alternate reality
thebruce wrote:
konamouse wrote:
Quote:
The winner who solved the puzzle first,


BZZZZ. Wrong. This winner was from a random drawing of all eligible points accumulated during the contest. Jeesh.

I haven't read the article yet, so kick me if I'm wrong... but could it have been referring to the meta puzzle? That one was the first person to 'solve' correctly; the grand/first/etc prizes were random drawings.


The article referenced this winner as getting a trip to space. The winner of the Rocketship prize was from the random drawings.
The winner of the meta puzzle got their name enscribed on the AMD chip.
So they got their winners/prizes reversed.
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'squeek'
r u a Sammeeeee? I am Forever!

PostPosted: Tue Feb 13, 2007 3:10 pm
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OrangeForAHead
Boot

Joined: 26 Jan 2007
Posts: 24
Location: Santa Cruz, California, United States, Earth, Sol, Orion Spur, Milky Way

 		The link has been yanked. Working link here.

Phaedra wrote:
We're not jaded. We're connoisseurs.

Hear hear!

PostPosted: Mon Mar 12, 2007 10:17 pm
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