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 Forum index » Updates » Press and Other Analysis
For the PMs and developers out there - mtvU viral challenge
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thebruce
Dances With Wikis


Joined: 16 Aug 2004
Posts: 6899
Location: Kitchener, Ontario

 		For the PMs and developers out there - mtvU viral challenge
MTV looking for viral web-based concept to raise awareness about HIV/AIDS
AP release: (src)

Quote:
mtvU AND KAISER FAMILY FOUNDATION LAUNCH SEARCH FOR BEST VIDEO GAME CONCEPT TO REDUCE SPREAD OF HIV/AIDS

Winning Student Concept in "Change the Course of HIV Challenge" to be Backed with $75,000 in Development & Marketing Support

Challenge Brings Fight Against Epidemic Online and Builds on Success of "Darfur is Dying," Now Played Over 2 Million Times

New York, NY – January 25, 2007 – mtvU, MTV's 24-hour college network, and the Kaiser Family Foundation today announced the "Change the Course of HIV Challenge" – a competition offering college students digital tools to reduce the spread of HIV/AIDS among young people in the United States. The challenge asks gamers, activists or any student with a great idea to propose a viral, Web-based video game concept to help raise awareness about HIV/AIDS among 15-24 year olds in the US and to promote personal action in response to the epidemic. The winning individual or team will work with mtvU and the Kaiser Family Foundation – which are committing $75,000 to the development and marketing of the game – to see their idea realized.

"No undergrad in school today has known a world without HIV/AIDS and a new young person someplace in the world is infected every 15 seconds," said Stephen Friedman, GM, mtvU. "Through this challenge, we hope to inspire college students to use the power of online gaming to engage their peers, re-awaken them to the magnitude of this deadly virus and effect prevention."

"The competition is designed to help us reach young people in a different and engaging way to help inform them about HIV/AIDS and spur action," said Tina Hoff, Vice President and Director, Entertainment Media Partnerships, Kaiser Family Foundation. "As HIV remains the great public health challenge of this generation, it's essential to find new and creative ways to engage and inform young people about the epidemic."

mtvU and the Kaiser Family Foundation are looking for innovative, interactive concepts for video games that will spread rapidly online. Proposed projects should raise awareness about HIV/AIDS among young people in the US, identify ways to stop its spread, and address the silence, stigma and discrimination surrounding the disease. The challenge is open to college students nationwide and the deadline for submissions is March 16th, 2007. For more information and to submit an idea, please visit mtvU.com.

The "Change the Course of HIV Challenge" follows on the success of "Darfur is Dying" (www.DarfurisDying.com), a student-developed, viral video game – now played more than 2 million times by over 1 million people – and a key element of mtvU's Emmy Award-winning Sudan campaign. "Darfur is Dying" is a narrative-based simulation where the user, from the perspective of a displaced Darfurian, negotiates forces that threaten the survival of his or her refugee camp.


just in case anyone's interested
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PostPosted: Fri Jan 26, 2007 11:11 am
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TylerK
Boot

Joined: 24 Jan 2007
Posts: 33

 		"viral" is an unfortunate choice of words.

PostPosted: Wed Jan 31, 2007 5:14 pm
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djsampson
Unfettered


Joined: 12 Sep 2006
Posts: 393
Location: INDY

 		How in the world do you do a ARG about Aids/HIV................... I could do a cartoon called STDamon. With the slogan "Try not to catch them all". But thats about all I have right now!





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I take your reality and substitute it with my own! -Mythbusters

PostPosted: Wed Jan 31, 2007 5:17 pm
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Melthris
Boot


Joined: 10 Oct 2006
Posts: 16
djsampson wrote:
How in the world do you do a ARG about Aids/HIV................... I could do a cartoon called STDamon. With the slogan "Try not to catch them all". But thats about all I have right now!





Lol ahh that made my day.

Seems interesting to do an ARG on HIV. There are actually alot of possibilities I am thinking of right now. I am going to get it ready and post my ideas to them. Hopefully whoever gets this job is able to help raise alot of awarness around the world about HIV/AIDS and just how dangerous the virus is, as well as how many people are infected with the terrible virus annually.

Thanks alot Bruce for the post Smile

PostPosted: Sun Feb 04, 2007 3:08 am
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konamouse
Official uF Dietitian


Joined: 02 Dec 2002
Posts: 8010
Location: My own alternate reality

 		This is not what I had in mind when I envisioned the first pr0n ARG.
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r u a Sammeeeee? I am Forever!

PostPosted: Sun Feb 04, 2007 5:32 pm
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degravedi
Unfictologist


Joined: 17 Jan 2007
Posts: 1458
Location: New Orleans

 		It would be interesting if they did it in a way that someone was dying of an "unknown" illness. And we had to search through how they'd gotten it, their symptoms, etc.

PostPosted: Sun Feb 11, 2007 12:36 pm
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