View topic - [ARG?] Boredom Hurts

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Forum index » Archive » Archive: General » Old News & Rumors

[ARG?] Boredom Hurts

Page 1 of 1 [2 Posts]

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NickSmall
Greenhorn

Joined: 31 Mar 2007
Posts: 8
Location: New Orleans, LA

[ARG?] Boredom Hurts

So a couple months ago, Ford registers a domain called http://www.boredomhurts.com. They start plastering the Internet with ads and put up a well-designed Flash site all about "Boredom", which is written off as a disease, or even an epidemic. However, the website never mentions Ford, only Colin Padden, who has been affected by this Boredom.

Colin comes from Boring, Oregon (which a Google search shows to actually be a real town), and in the couple weeks that Colin's website has been up, he has created a mystery about the town's origins. With a few cryptic messages, a couple timers, some well-produced videos, and some symbols here and there, this definitely has some makings of an ARG.

Even if it's not, though, it's still somewhat entertaining. Thoughts?

Edit: There's a lot of talk about tours and visiting cities all over the country. Could just be a strange ad for a new car? Or could be a unique ARG!

Posted: Sat Mar 31, 2007 6:50 pm

konamouse
Official uF Dietitian

Joined: 02 Dec 2002
Posts: 8010
Location: My own alternate reality

Not an ARG but more like fun extended marketing

Looks like they will offer prizes for submitted videos.

And, just because, here is the Whois stuff (they aren't hiding anything).
Registrant:

Quote:

Ford Motor Company (DOM-1598550)
20600 Rotunda Drive ECC Building Dearborn MI 48121 US

Domain Name: boredomhurts.com

Registrar Name: Markmonitor.com
Registrar Whois: whois.markmonitor.com
Registrar Homepage: http://www.markmonitor.com

Administrative Contact:
DNS MGR (NIC-14448523) Ford Motor Company
20600 Rotunda Drive ECC Building Dearborn MI 48121 US
dnsmgr@FORD.COM +1.3133903476 Fax- +1.3133905011
Technical Contact, Zone Contact:
DNS MGR (NIC-14448523) Ford Motor Company
20600 Rotunda Drive ECC Building Dearborn MI 48121 US
dnsmgr@FORD.COM +1.3133903476 Fax- +1.3133905011

Created on..............: 2007-Jan-11.
Expires on..............: 2010-Jan-11.
Record last updated on..: 2007-Mar-28 09:07:58.

Domain servers in listed order:

PARK3.SECURESERVER.NET
PARK4.SECURESERVER.NET

Current Registrar: MARKMONITOR, INC.
IP Address: 136.1.240.127 (ARIN & RIPE IP search)
IP Location: US(UNITED STATES)-MICHIGAN-DETROIT
Lock Status: clientDeleteProhibited
DMOZ no listings
Y! Directory: see listings
Data as of: 14-Jun-2005

Interesting comments left over in the source of the home page (when I tried to copy them, most didn't show up because of the coding).

_________________
'squeek'
r u a Sammeeeee? I am Forever!

Posted: Sat Mar 31, 2007 7:14 pm

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