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 Forum index » Archive » Archive: General » Old News & Rumors
[ARG?] Gleemax!
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JohnEvans
Boot

Joined: 18 Nov 2004
Posts: 23

 		[ARG?] Gleemax!
ARG-ish marketing promotion?
So, I can't figure out if this is an ARG, or just a fun marketing promotion. But here's what happened.

1) I (and a bunch of other people) got a rubber brain in the mail. Printed on it were the words "MOCTODSDR AZIWTAXAM EELG".

Spoiler (Rollover to View):
Just read it backwards: GLEEMAX AT WIZARDS DOT COM


2) People on the Wizards of the Coast website noticed a new bulletin board devoted to Gleemax. (At this point it's worthwhile to note that Gleemax is a Magic: the Gathering developer joke; he's the brain that secretly controls R&D, and through it, the world!)

3) People who emailed Gleemax got various responses, including a set of puzzle questions that gives the same solution as the previous puzzle. Just in case people who hadn't gotten the brains came across that address.

4) Gleemax's website goes live. Now Gleemax is asking visitors to take scavenger hunt-ish pictures of various objects and situations. Those who do may get "points"!

That's about it so far. Wink A bunch of people on the Wizards forum are really getting into it. I thought Unfiction deserved to know about it, for historical purposes if nothing else.
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PostPosted: Thu May 31, 2007 3:58 am
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morbus
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Joined: 24 Jul 2004
Posts: 202
Location: Concord, NH

 		Yes, according to http://icv2.com/articles/home/10725.html, this is definitely an ARG:

Quote:
The Gleemax launch is being promoted with an Alternate Realticy Game around the character of Gleemax, a brain in a jar that has come down to earth and taken over WotC R&D. The first clue in the ARG was a set of foam brains, sent out over the last couple of weeks, that included a puzzle with an e-mail address as the solution. E-mails to that address get a response directing players to the Website, with more to come.


There's also a trailheadish history prepared by a guild at:

http://boards1.wizards.com/showpost.php?p=12576807&postcount=3


(moderator reenbled BBCode on this post to make the quote tags work -- catherwood)
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PostPosted: Mon Jun 11, 2007 12:19 pm
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TheQuestion
Boot


Joined: 28 Aug 2006
Posts: 30
Location: in the wired

 		We've also set up a wiki...
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PostPosted: Wed Jul 04, 2007 8:04 am
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