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malemunyon · Boot Joined: 30 Jul 2007 Posts: 51

[META][SPEC] "Cloverfield" Name Skepticism Remains

**Posted:** Fri Nov 16, 2007 2:17 am

saneman · Decorated Joined: 28 Jul 2007 Posts: 154

Is there precedent for a film releasing its trailer with one title, then actually being released to theaters with a different one?

**Posted:** Fri Nov 16, 2007 2:21 am

InAFieldofClover · Unfettered Joined: 30 Aug 2007 Posts: 375

Well, obviously the promotional campaign is about to kick off big time. Cast members are giving interviews, the official trailer emerges, etc. We're two months away from the film being released, which isn't a long time. The likelihood of still opting to go with a fake title for the time being is slim. Why promote a film for two months leading up to its release only to go with something else and have the general public wondering where the hell "Cloverfield" is on 1/18 after seeing commercials for it being referred to by that title? Abrams might be a mysterious guy, but he's not stupid.

**Posted:** Fri Nov 16, 2007 2:24 am

malemunyon · Boot Joined: 30 Jul 2007 Posts: 51

**Posted:** Fri Nov 16, 2007 2:25 am

Chump Force 1

As of today, the name is Cloverfield. The millions who see the trailer in the theater and online will eventually get used to the name.

If it's changed, its only going to cause confusion with the casual moviegoer and potentially lose business...I can't see Paramount being very comfortable with a name change less then 2 months before the scheduled release date. At the end of the day the studio is in it to make $$, they'll only let this get so edgy.

I'm no expert on the copyright stuff, so don't have a response for you on that�is there a copyright/entertainment attorney in the house?

**Posted:** Fri Nov 16, 2007 2:34 am

Chump Force 1

**Posted:** Fri Nov 16, 2007 2:38 am

clownnation · Decorated Joined: 04 Sep 2007 Posts: 160

Im no expert, but as an artist I have created many Copyrights

1. A trademark and a Copyright are two different things
2. A trademark is a name or symbol that you use to describe a buisness or an institution of some sort. For example "Paramount" is a trademark
3. A Copyright is the ownership of a creative, Intellectual work. Like the title of a book, or a poem, or a drawing. Anything you create can be given a copyright. The names of movies are copywritten not Trademarked

You would have to see if a film named "Cloverfield" is copywritten. The owner of the TRADEMARK Cloverfield, is because that seems to be the name of a buissness, which would indeed require a trademark.

**Posted:** Fri Nov 16, 2007 2:43 am

Red Walrus · Unfettered Joined: 24 Jul 2007 Posts: 589

**Posted:** Fri Nov 16, 2007 2:45 am

malemunyon · Boot Joined: 30 Jul 2007 Posts: 51

Let me note that "slusho!" and "you can't drink just six" are already trademarked.

**Posted:** Fri Nov 16, 2007 2:54 am

Ecks51

**Posted:** Fri Nov 16, 2007 4:13 am

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Euchre · uF Game Warden Joined: 29 Aug 2007 Posts: 3342

**Posted:** Fri Nov 16, 2007 4:15 am

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Any sufficiently plausible fiction is indistinguishable from reality.
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Kaliyuga · Veteran Joined: 27 Jul 2007 Posts: 121

**Posted:** Fri Nov 16, 2007 9:56 am

Euchre · uF Game Warden Joined: 29 Aug 2007 Posts: 3342

**Posted:** Fri Nov 16, 2007 10:18 am

_________________
Any sufficiently plausible fiction is indistinguishable from reality.
Any sufficiently twisted reality is indistinguishable from fiction.
Welcome to the new world of entertainment.
�Euchre 2007

mcompact · Greenhorn Joined: 16 Nov 2007 Posts: 4

**Posted:** Fri Nov 16, 2007 11:27 am

British Guy · Boot Joined: 01 Nov 2007 Posts: 59 Location: schmocation

would it be a possibility that Cloverfield is a name that cannot be TM'ed or whatever because it is a name that is in the public domain with it having been the name of an airfield?

**Posted:** Fri Nov 16, 2007 12:16 pm