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 Forum index » Meta » General META Discussion
MemeJacking UFOs - Examples of Hijacking Viral Markets
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elfis
Boot


Joined: 08 Oct 2007
Posts: 27
Location: Tejas

 		Thanks for those examples Rose. Yes, those are the kinds of examples I was looking for. I am aware of the Peak Oil ARG and I had heard a little about there being one for The Host but hadn't heard much about it; body modifiers, eh? We've got a lot of those here in Austin.

Howdy Konamouse! Yes, this forum seems to be loaded with a full cookie jar. Very Happy I am enjoying the discussion.

I've made initial contact with Holly Samee and Josh Babetski of Collective Detective - can't wait to hear what's on tap for 2008.

And thanks Silent and Shutaro for chiming in.

SMiles

PostPosted: Mon Nov 26, 2007 8:59 pm
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FLmutant
Decorated


Joined: 29 Oct 2004
Posts: 244
Location: Orlando, FL
elfis wrote:
I've obviously been dealing with parapsychology too long and ideas about retropsychokinesis have contaminated my critical thinking apparatus.


That is so going to be my new sig quote. I totally heart that sentiment. I've obviously been dealing with cause-and-effect addicts too long and have some similar kind of contamination. Make no bones about it, I believe the universe is a stranger place than most, but I still likes me some good statistics. I'm the kind of guy that is more addicted to the standard deviation than the mean.

elfis wrote:
If I managed somehow to get the news media to report even more sensationalisticly on murder/suicides than they already do and there was an even larger increase in subsequent murder/suicides ... would it matter whether one caused the other?


Morally, as an artist? Yes, deeply so. If I've captured something important about the zeitgeist even as the zeitgest needs reflection on it (the "murder/suicide rate is the cause the art") than you might be doing society and individuals a valuable service by giving them the emotional space to deal with complex issues, or stunning absurdist humor.

If instead something about, say, my film makes people want to kill their family and then themselves? Yeah, we're into the shouting "fire" in a crowded theater and then arguing it is "art" territory -- morally already well past the slippery slope in terms of my personal comfort zones.

elfis wrote:
How do propagandists, advertisers and marketeers know if their efforts are successful? How do they measure the efficacy of their efforts?


By picking a metric and judging which of the things you do most impact that metric, then doing more of that. An advertiser might make that sales, or something they already know has a high conversion to sales (you'll hear the phrase "pre-buying indicators" or "the consideration cycle".) A propogandist instead looks to poll indicators of public opinion and pushes the argument that seems to produce the most sympathy in the desired audience, as measured by the art of say political pollstering (in the more gentile) or how many suicide bombers got recruited (in the less gentile.)

Let's be clear, though ... that's what the media (the "art as product") community does already. Television news does shallow coverage and sensational violence because it causes more people to part with their time (as measured by Neilson, which sets the advertising rate) or with their money (as measure by say box office sales or the Billboard charts.) Spammers only need 0.0001% sales rates because of how cheap the delivery mechanism is.

The "news coverage causes airplane crashes" hypothesis is one of UNINTENDED consequences (I hope!) rather than INTENDED. That's a different thing altogether. Propogandists, advertisers and marketers are willing to accept a surprising level of unintended consequences if they get their intended consequences.

Or maybe that just a one of those complicated aspects of human behavior that inspire people to make art ... the idea that alot of us might show that tendency, at least at one moment or another (watching people merge or not on the highway comes to mind.)

PostPosted: Mon Nov 26, 2007 9:26 pm
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