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 Forum index » Archive » Archive: Cloverfield (1-18-08) » Cloverfield: Social / OT / Humor
[META] Who else?(is upset about the exposure to Cloverfield)
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suckaH
Unfettered

Joined: 25 Jul 2007
Posts: 672

 		The trailers for it debuted before Transformers and Beowulf, two of the most anticipated movies in the last half decade...did you really think it would stay underground?
Anyone who is getting upset that it is blowing up needs to rethink their lives. It's a movie, not a way of life. It turning into a fad is mildly frustrating, but not maddening in the least.

PostPosted: Sat Dec 15, 2007 5:22 pm
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opencws
Boot

Joined: 15 Nov 2007
Posts: 65

 		It's a hollywood movie there is absolutely nothing "underground" about it. You're not cool for knowing about a movie that was debuted in front of the biggest summer blockbuster. Shut up.

PostPosted: Sat Dec 15, 2007 5:24 pm
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Everything's Magic
Unfettered


Joined: 28 Aug 2007
Posts: 491
Location: Michigan

 		^ lol, Wooooaaaah... (PMS)

PostPosted: Sat Dec 15, 2007 5:37 pm
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rose
...and then Magic happens


Joined: 26 Nov 2003
Posts: 4117

 		I don't think people are talking about the trailer that was widely seen as an underground phenomenom. I think they are referring to following the little bits of info online -which not everyone knows (or, to be fair, cares) about.

As always, it is possible to disagree about something without making personal attacks. Thanks. Smile
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PostPosted: Sat Dec 15, 2007 5:40 pm
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starshiptrooper
Entrenched


Joined: 06 Dec 2007
Posts: 792
Location: Shelbyville, TN

 		Video killed the Radio Star

PostPosted: Sat Dec 15, 2007 5:46 pm
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Rogers
Boot

Joined: 13 Oct 2007
Posts: 21

 		Happen to agree with Opencws
(no need to shut up though)
After investing a lot of time following along with a project like this one, it comes with a sense of ownership, but that's nothing more than a personal flaw in all of us - the movie doesn't belong to anyone in these forums.

Similarly, it seems that there is a real value attached to discovering things first, whether they're fashion trends, fads or riffs. It's got to have something to do with being cool in highschool - I'm just not quite sure how yet Wink

Unless you're some kind of producer that can actually cash in the fad before it's exhausted, the value is mostly intangible. It comes with some associated "hipness" but that's about all. Some times that 'hipness' is considered geeky, depending on how cool it is.

Hypothetically, if I'd never heard of the Beatles, and then caught on to their music and enjoyed it a lot, literally decades after their prime, that wouldn't make their music any worse. Who likes what and at what point doesn't really have much of an impact on what's being liked.

Things that might have a tangible impact as this film becomes more popular include:

- Newbies to the site who don't have the patience to browse through the material to get themselves up to speed, and clutter up the game with old news and material.

- Hyper-marketing could cheapen our 'sophisticated' impression for the film. If there are Grumpypants in Kids Meals at McDonalds, the aforementioned ringtones, etc, things could get unclassy, quick.

But it's silly to be upset just because you liked it first.

[Note: I'm using "you" as a plural pronoun, speaking in generalities - I'm not pointing fingers at anyone. Except Eucher. But it's a thumbs up, so he should be proud.][/list][/list]

PostPosted: Sat Dec 15, 2007 5:51 pm
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Euchre
uF Game Warden


Joined: 29 Aug 2007
Posts: 3342

 		I'm not sure how I got included in this conversation...
Not sure how I relate to what Rogers said either...

Oh well.
All I can say from my quick scan of this topic is that some of the info being released now is either a crappy inept possible spoiling of the movie, or misinformation. We've seen before where not all parties are really that well clued into what's going on, like actors that have a poor understanding of what's going on. My suspicion is that the only one who's really sure what's going on is JJ Abrams. Reeves is a director, but he may not have done too much more than direct the cast - Abrams is a strong character and I suspect a domineering figure in any of his projects.
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Any sufficiently plausible fiction is indistinguishable from reality.
Any sufficiently twisted reality is indistinguishable from fiction.
Welcome to the new world of entertainment.
ŠEuchre 2007

PostPosted: Sat Dec 15, 2007 6:05 pm
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e2c
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Joined: 30 Sep 2007
Posts: 338
Location: What is this for? Bob's got cancer - We'll miss you bob!
opencws wrote:
It's a hollywood movie there is absolutely nothing "underground" about it. You're not cool for knowing about a movie that was debuted in front of the biggest summer blockbuster. Shut up.


hes totally right thou Wink
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you know more about it than I do...

PostPosted: Sat Dec 15, 2007 6:08 pm
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JookNy21
Decorated

Joined: 19 Nov 2007
Posts: 238
Location: Brooklyn New York

 		Weve had several months now worth of game time from viral marketing, sooner or later, Paramount and Producers need to sell their movie through other means like television, all of these Reeves interviews, etc...Reeves has all ready sat down with at least 3 different websites for interview to promote his movie, its getting down to the wire now. They need to broaden the audience and not just keep it to a few hundred people on message boards and blogs. What about the millions that dont go on these boards and play the game?, they need to be sold on this movie as well. Either way, I think we on this board did enough to find out as much information as possible about the back story to this movie which is the point of this game. Im very fufilled and satisfied as to what we have accomplished these past months to gain acess into the back story and as well, speculate based on clues that millions of people out there never got to see. If this does good in the box office, other producers will catch on and do the same viral marketing and hopefully have a great game like this was in the future.

PostPosted: Sat Dec 15, 2007 6:16 pm
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Roztox
Decorated


Joined: 06 Dec 2007
Posts: 207
Location: Flip-Side

 		Whatever...
I am just blissed, that the production team dreamed up this
'Undercover' viral ARG/ARE...
If, this crazy, infectious, cyriptic paper-chase has done anything...Its
made a definite impact on how movie's are advertised...(to develop-
an empathy with the characters and storyline, and to express on a World-
wide scale how we, feel, understand and communicate our thoughts, Re: All the PM's throw us...)

Its just nuvver filmmmmm... Wink
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PostPosted: Sat Dec 15, 2007 6:40 pm
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Euchre
uF Game Warden


Joined: 29 Aug 2007
Posts: 3342
JookNy21 wrote:
Weve had several months now worth of game time from viral marketing, sooner or later, Paramount and Producers need to sell their movie through other means like television, all of these Reeves interviews, etc...Reeves has all ready sat down with at least 3 different websites for interview to promote his movie, its getting down to the wire now. They need to broaden the audience and not just keep it to a few hundred people on message boards and blogs. What about the millions that dont go on these boards and play the game?

So, uh, you are talking about this viral campaign online as if it's not enough of a medium to advertise, and then you talk about interviews on websites. That's like sending the same people a letter then calling them on the phone. Television commercials, billboards, trailers, print ads - that's what we'll see in conventional markets. Tell me when you see Reeves doing an interview on E! or better yet as an entertainment story on Dateline or some such thing, then I'd call that venturing into a truly larger and more conventional market.
_________________
Any sufficiently plausible fiction is indistinguishable from reality.
Any sufficiently twisted reality is indistinguishable from fiction.
Welcome to the new world of entertainment.
ŠEuchre 2007

PostPosted: Sat Dec 15, 2007 6:49 pm
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JookNy21
Decorated

Joined: 19 Nov 2007
Posts: 238
Location: Brooklyn New York
Euchre wrote:
JookNy21 wrote:
Weve had several months now worth of game time from viral marketing, sooner or later, Paramount and Producers need to sell their movie through other means like television, all of these Reeves interviews, etc...Reeves has all ready sat down with at least 3 different websites for interview to promote his movie, its getting down to the wire now. They need to broaden the audience and not just keep it to a few hundred people on message boards and blogs. What about the millions that dont go on these boards and play the game?

So, uh, you are talking about this viral campaign online as if it's not enough of a medium to advertise, and then you talk about interviews on websites. That's like sending the same people a letter then calling them on the phone. Television commercials, billboards, trailers, print ads - that's what we'll see in conventional markets. Tell me when you see Reeves doing an interview on E! or better yet as an entertainment story on Dateline or some such thing, then I'd call that venturing into a truly larger and more conventional market.


Its called doing press for the movie. Do you understand that this viral campaign/game only caters to, i dont know, .1% of the online community. The fan base at such sites that coducted the interview ala IGN, ESBC, MTV, Shocktillyoudrop has a different kind of readers that are not apart of the game taking place. These are people just interested in the movie and their only means of more info is such an online interview and promotional ads on television, trailer, etc., everything aside from the game, Which is what the whole point of an interview, promoting the damn movie and beginning press, just like an actor would discuss a movie on "The Tonight Show" or any other interview show to promote the movie thats about to hit theaters the following week. These interviews are getting passed along like a spreading disease, the following are just a few websites that did not conduct any interview with Reeves but did take excerpts from the various interviews to their own online readers:

http://www.cinematical.com/2007/12/14/fanboy-bites-cloverfield/
http://www.slashfilm.com/2007/12/14/cloverfield-director-speaks/

Also, Cinematical is affilated with AOL and MovieFone which are huge companies, so this viral marketing gig is not enough at all. There are more people out there going to see the movie not into the whole viral campaign and get their base from everything else. The average reader of the interview, not IG like us, could care less about what was said in the interview, but instead alot of you playing this game are getting mad for no good reason.

PostPosted: Sat Dec 15, 2007 7:46 pm
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Some Thing
Unfettered


Joined: 14 Dec 2007
Posts: 427
Location: Colorado

 		Personally, I want to see as much exposure as possible.

The more people find out about this movie, the more people will see it...
The more people who see it, the more money it will make...
The more money it makes, the greater the likelihood of a sequel being made. (Since JJ was talking about creating an 'American' monster, he must have ideas about furthering the story.)

As far as MTV goes, I pretty much hate them, but they did a fair job of promoting Transformers (and that made over $300m).
Let's hope they can have a positive effect on Cloverfield.

PostPosted: Sat Dec 15, 2007 8:00 pm
Last edited by Some Thing on Sat Dec 15, 2007 8:18 pm; edited 1 time in total
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hurrikenux
Veteran

Joined: 25 Nov 2007
Posts: 79
JookNy21 wrote:
Euchre wrote:
JookNy21 wrote:
Weve had several months now worth of game time from viral marketing, sooner or later, Paramount and Producers need to sell their movie through other means like television, all of these Reeves interviews, etc...Reeves has all ready sat down with at least 3 different websites for interview to promote his movie, its getting down to the wire now. They need to broaden the audience and not just keep it to a few hundred people on message boards and blogs. What about the millions that dont go on these boards and play the game?

So, uh, you are talking about this viral campaign online as if it's not enough of a medium to advertise, and then you talk about interviews on websites. That's like sending the same people a letter then calling them on the phone. Television commercials, billboards, trailers, print ads - that's what we'll see in conventional markets. Tell me when you see Reeves doing an interview on E! or better yet as an entertainment story on Dateline or some such thing, then I'd call that venturing into a truly larger and more conventional market.


Its called doing press for the movie. Do you understand that this viral campaign/game only caters to, i dont know, .1% of the online community. The fan base at such sites that coducted the interview ala IGN, ESBC, MTV, Shocktillyoudrop has a different kind of readers that are not apart of the game taking place. These are people just interested in the movie and their only means of more info is such an online interview and promotional ads on television, trailer, etc., everything aside from the game, Which is what the whole point of an interview, promoting the damn movie and beginning press, just like an actor would discuss a movie on "The Tonight Show" or any other interview show to promote the movie thats about to hit theaters the following week. These interviews are getting passed along like a spreading disease, the following are just a few websites that did not conduct any interview with Reeves but did take excerpts from the various interviews to their own online readers:

http://www.cinematical.com/2007/12/14/fanboy-bites-cloverfield/
http://www.slashfilm.com/2007/12/14/cloverfield-director-speaks/

Also, Cinematical is affilated with AOL and MovieFone which are huge companies, so this viral marketing gig is not enough at all. There are more people out there going to see the movie not into the whole viral campaign and get their base from everything else. The average reader of the interview, not IG like us, could care less about what was said in the interview, but instead alot of you playing this game are getting mad for no good reason.


Agreed...

...and I smell something burning

PostPosted: Sat Dec 15, 2007 8:04 pm
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Nighthawk
I Have 100 Cats and Smell of Wee


Joined: 14 Jul 2007
Posts: 4751
Location: Miami, Florida, USA, Earth
JadedMax wrote:
Everything's Magic wrote:
Yeah, MTV sucks balls...They wouldn't spoil anything - or would they?


Just as much of modern radio, rock and roll, and music in general since 1981.

I'd say they have had a great track record of ruining things.


Give them some credit; they didn't start spoiling things until about 1987.

PostPosted: Sat Dec 15, 2007 8:24 pm
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