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[xtom]

Looks fan made to me. There are some seriously talented artists out there that could probably spend a day or two or maybe even less putting that together.

[Bacon Army]

Definitely fan-made. Let's look at the facts -

AGAINST
1. The font for Cloverfield is wrong.
2. The date is wrong (should be 01-18-0.
3. The iPod ad style of the style guide design - one, it detracts from the realism they're meant to be pushing with this film, and two, previous marketing has not used that style.
4. They haven't marketed the monster yet, and we're all pretty sure JJ won't spoil and market the big drawcard before the movie opens.
5. The background - the arrows, the mesh, the circles - don't add up; it does look like a design school project. It's too stylistic.
6. Some Thing Has Found Us is tucked away in the corner - it adds nothing to the design, and makes the ad cluttered - not only that, but why would one of the film's catchphrases/taglines be tucked away?
7. The Save Yourself image is completely out of the style of previous marketing, and looks too "look at me, I can do this on Photoshop".
8. The monster looks, quite frankly, shit, and doesn't match what we've seen in the trailer, mainly in colour and shape.
9. The OP's a wrestling fanatic with a lot of money and no credibility.
10. It's TOO close to our speculations (though, no lion and no Voltron - I'm disappointed).
11. This ARG has a history of "This is the monster" gamejackers.

FOR
1. Errr...we can't prove one way or another whether TBC is legit or not, so there's the possibility that he could be.
2. It looks cool to some people?
3. We haven't been able to trace back any of the images in the picture to a source outside of Cloverfield on google.
4. Admittedly, it does answer a lot of questions, and does cover its marketing bases - SoL, Some Thing Has Found Us, the movie title - though it doesn't cover them very well.

The evidence is against it being real 11 to 4. And the monster does look shit - it looks like something Zilla shat out. I mean, what's with the giant mouth-like thing coming off it's neck?

[Slusho Addict]

Here's what we'd be seeing in the trailer/widget clip,



It's a good match and a nice design, fake or not.

[Soci]

[Awhite2490]

The "mouth like thing" is the leg of a cricket or grasshopper.

http://www.ibdhost.com/demo/gallery/albums/bugs/grasshopper.jpg

[nendo]

[Slusho Addict]

[Awhite2490]

[Caerwiden]

[Slusho Addict]

[halfvulcan]

Firstly, I hope this is real, but I wouldn't bet on it.
If it is real, it looks to be a creature like that in the classic scifi story "Who Goes There?" and John Carpenter's The Thing (1982). If so, I will be very happy that someone is finally taking an interest in this kind of monster again. There are few scarier ideas for a monster than one that can biologically, violently, gruesomely, infect, devour, impersonate, effectively replacing, all life on an entire world.
I wouldn't discount this entirely though. It looks to me like something that might have been done in the early stages of advertising brainstorming. The fact that the monster (the big monster) is shown would be a good indicator that this was never meant for public viewing, if it is legit.
I also looked at nearly all of the wording to mean what the monster(s) is (are) thinking to itself. It wants to survive. It needs to spread out and infect the population. It might be eager to infect birds and get itself airborn so that it can spread itself across more of the planet quickly. These were important points to understand about the creature in the production of the movie, so I would submit that this image may even have been something passed out to and discussed by key people working on the movie, to steer the ideas toward a direction they wanted the movie to go in.

[xboyonfirex]

I really hope it's not real. I mean, why use CGI when they could easily do this creature with a man in a costume? They could have just pulled one of the creature costumes from The Power Rangers closet and said, "There's our monster." Its generic in so many ways.

[halfvulcan]

[suckaH]

Doesn't look like anyone has mentioned the fact that this guy has ONE post. The only people i can remember who have posted and gotten out asap are PM's and hoaxers/gamejackers. Since i'm pretty sure a PM from paramount wouldn't post an incredibly kept secret, i'm assuming that he's a hoaxer/gamejacker. That, and the incredible amount of evidence against the logos.
Also, design guides are used as a means of how and where elements (almost always logos) can be used as far as colors, size, etc. go. If anything, the design guide would primarily revolve around the logo/title, not an animated drawing of the monster. Being that it would primarily focus on this, they DEFINITELY wouldn't screw it up by using the wrong font. That's a big no-no, and we have seen how many big no-no's have been made in the process of marketing this movie (next to zilch).

[Slusho Addict]