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 Forum index » Updates » Press and Other Analysis
Trouble In ARG-Land...
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jlr1001
Decorated

Joined: 06 Jun 2006
Posts: 210

Trouble In ARG-Land...

A couple of stories about problems with a campaign for an upcoming movie.



-jlr1001

PostPosted: Thu Feb 28, 2008 8:08 pm
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konamouse
Official uF Dietitian


Joined: 02 Dec 2002
Posts: 8010
Location: My own alternate reality

It's showing up all over the place. Noted in the "game" thread here.

BTW - this was for the movie "Untraceable" and involves that website www.killwithme.com - you may want to include that in the thread subject to help clarify what we are looking at when we click on the news links.
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PostPosted: Thu Feb 28, 2008 8:19 pm
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catherwood
I Have 100 Cats and Smell of Wee

Joined: 25 Sep 2002
Posts: 4109
Location: Silicon Valley, CA

and I like to clean up URLs, since you're linking to Google News which in turn is linking to the stories:
Universal Pulls Untraceable Promotion
Movie marketing gone wrong

PostPosted: Thu Feb 28, 2008 9:10 pm
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vpisteve
Asshatministrator


Joined: 30 Sep 2002
Posts: 2441
Location: 1987

konamouse wrote:
BTW - this was for the movie "Untraceable" and involves that website www.killwithme.com - you may want to include that in the thread subject to help clarify what we are looking at when we click on the news links.


Really?? Personally, I don't see any harm in a little tease.

But maybe that's just me. Smile

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PostPosted: Thu Feb 28, 2008 9:21 pm
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SirQuady
Unfettered


Joined: 15 Jan 2006
Posts: 576

The IGN Article wrote:
Universal's director of International Advertising Media Neil Wirashina told Marketing Weekly, "We were looking to promote a reaction, and we have definitely achieved this."


They certainly did that. I wonder if it was planned to have to pull it? I mean, that has been done before to generate huge buzz...
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PostPosted: Thu Feb 28, 2008 10:14 pm
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notgordian
Unfictologist


Joined: 23 Nov 2006
Posts: 1383
Location: Philly

From what I understand, it was only pulled from Facebook and that video site I never heard of -- the KillWithMe website (which I would argue doesn't even qualify as CF as it's an "experience on rails") is still up, running, and going strong.

And 90% of y'all are horrible people.

PostPosted: Fri Feb 29, 2008 2:57 am
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