View topic - Scott Sigler Writes about American Vampire League

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Forum index » Updates » Press and Other Analysis

Scott Sigler Writes about American Vampire League
Moderators: krystyn

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notgordian
Unfictologist

Joined: 23 Nov 2006
Posts: 1383
Location: Philly

Scott Sigler Writes about American Vampire League
On the AMC blog

http://blogs.amctv.com/monsterfest/2008/07/fake-websites-and-horror-marketing.php

Fairly interesting take...I know I got interested in the campaign due to JC Hutchins receiving a package. Fairly good article, although I don't necessarily agree with the conclusion.

Excerpt:

Quote:

The TruBlood campaign began by mailing mysterious black envelopes with secret message written in an ancient language. Cracking these messages revealed a site with a live Vampire gatekeeper (or maybe a better phrase would be a real-time undead gatekeeper). For three nights, hundreds of players attempted to get past the gatekeeper. When they finally did, they found a rich vampire community, including videos, images and text messages -- the initial backstory to the world of True Blood. As buzz began to grow, vials of TruBlood were mailed out to a smaller core of influencers. In major cities, trucks delivered TruBlood; stores carried "sold out" posters in shop windows, etc. The campaign continued with great mock websites like trubeverage.com.

Now as fun as this sounds, all of this effort begs a basic question -- why don't you just tell us about the damn show? This is an awful lot of effort to trick people into learning about something, don't you think? However, if True Blood is a hit, you can bet you'll be seeing viral campaigns for Freddy Krueger's Outpatient Psychology franchises and Repo LikeNu� Reconditioned Kidneys.

also:

Quote:

But now that people know about these campaigns, they can't be replicated in the same way anymore. Viral is the first thing many people assume when they see something strange online (for example, take a look at the comments posted about this monster washing ashore in Montauk). If you need a fake campaign to generate interest in your product, then I'm assuming your product itself isn't very interesting to begin with.

Posted: Sat Aug 09, 2008 7:57 pm

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