unforum

[kosmopol]

[OOG] surefitdoor.com

[Locohoco]

Re: surefitdoor.com - IG? Gamejack?

[GalvanicSpiral]

What amazes me about this thing is that someone actually had the balls to do this. I mean come on, it's like they just said, "OK, the only way we are going to get any business at all is to tie ourselves to the LOST franchise, 'cause it's so popular, lawsuits be darned!" Man, I'd hate to be those guys if/when Disney's "Lawyer Generator 5000" gets warmed up.

[flylemmingfly]

someone asked them and they answered:

http://forum.thefuselage.com/showthread.php?t=101592

[kosmopol]

Interesting!

And - wow, there was big thread at spoilerTV
http://spoilertv.co.uk/forum/viewtopic.php?f=98&t=2638

And, honestly, even if it's a gamejack, they had some interesting email communications

[vesper]

Someone even bought a hugely overpriced door from them! So their business tactics seems to work after all

[kosmopol]

[Locohoco]

[kosmopol]

Wow, it would be interesting, if this company sued ABC for using Dharma Initiative themes in their series and ARG compaigns.

[Sassy]

This thread is filling up with trout posts. I suggest you guys read our whole thread, followed by dark UFO and the UK Lost forum.

The company name was registered in 2007. See State of California site:

http://kepler.ss.ca.gov/corpdata/ShowAllList?QueryCorpNumber=C2999798

The gal on the UK forum who bought the door lives in Louisiana, and was remodeling her house, liked one of the doors, and bought it. During the purchasing process, one of the employees admitted the owners were big Lost fans, and discovered the name was not registered, so they went ahead and filed for it. They didn't know about the summer ARGs, and decided to be mysterious when their phone started ringing off the hook 24/7. Since she was a paying customer, and not one of those "game players", the employee spilled the beans.

There is probably not much Disney can do if they were dumb enough not to register is themselves. However, the logo *is* probably an issue.

Since it was a lawfirm that filed on behalf of the door company, I am quite sure there had to be a vetting process of some sort, and that usually takes place after the initial filing (before it can be approved). From Disney's standpoint, it was probably a "slap yourself on the forehead" moment when contacted....somebody beat them to the registration and there wasn't a darn thing they could do about it. But why would they have a lose end like this in the first place?

I find a couple of things odd about the DWY site....first, why that URL? Why not make it the company's URL? Maybe because someone else would own the rights. Second, under the Terms of Service there are MANY paragraphs devoted to copyright infringement, especially logos and images. And yet the Surefit site continues to bear the logo.

Having stated that, I don't think Surefit is IG. I think Disney may have decided having this OOG existence would add further to the blurring of fiction and reality (especially if the owners were willing to "play along"), and so they just let it be.

[Gregoriev]

[Locohoco]

[catherwood]

[jamesi]

[Sassy]

I actually wrote to TWDC and asked about this site. I explained how we usually tell if a site is "in game" (WhoIs, etc.) and how confused players are over the Dharma Initiative logo on Surefit's site. That was a couple of weeks or so ago. I just received this email: