View topic - [ARG? TW?] Asylum 626

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Forum index » Archive » Archive: General » Old News & Rumors

[ARG? TW?] Asylum 626

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Nighthawk
I Have 100 Cats and Smell of Wee

Joined: 14 Jul 2007
Posts: 4751
Location: Miami, Florida, USA, Earth

[ARG? TW?] Asylum 626
From Snack Strong Productions

Ran across this...

http://www.asylum626.com/

It's from "Snack Strong Productions", which are the same people that did the Doritos' "The Quest" promotion. It's also linked from the Doritos' Flash home page ( http://www.snackstrongproductions.com/ ).

Among the keywords on the site it lists "augmented reality", so whether it's a true ARG for the collective hive mind is yet to be determined.

Since I'm currently at work, I can't really go browsing a creepy, video intensive website right now. Smile

So is this a "game" or a "timewaster", hm?

_________________
"Omne ignotum pro magnifico"

Posted: Mon Oct 12, 2009 1:03 pm

catherwood-offline
Guest

Re: [ARG? TW?] Asylum 626
From Snack Strong Productions

Nighthawk wrote:

Among the keywords on the site it lists "augmented reality", so whether it's a true ARG for the collective hive mind is yet to be determined.

So is this a "game" or a "timewaster", hm?

the term "augmented reality" refers to a technology for overlaying information on a screen, in this case a webcam image but it can also be done on mobile devices. The term itself is completely unrelated to the story-telling technique of "alternate reality" games or chaotic fiction, although the technology has been put to use within ARGs and other "extended experience" websites.

This is not a "true ARG" or an ARG in the collaborative story-creation sense. It is more of a web film with an interactive element for individuals to create more of an immersive feeling. The article I linked to in the other thread goes into detail as to the uses of augmented reality to enhance the experience.
http://www.boardsmag.com/articles/online/20090922/asylum626.html

Posted: Mon Oct 12, 2009 1:33 pm

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