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 Forum index » Chaotic Fiction » Flynn Lives
Movie Theater Viral Marketing
Moderators: enaxor, Euchre, spaceboy, thebruce
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Coasterg
Veteran

Joined: 03 May 2010
Posts: 86

 		I searched the standee with the lightcycle and rider last night at the AMC in Citywalk at Universal Orlando. No QR or barcode at all. Even in the hard to look spots.

PostPosted: Sat Aug 28, 2010 5:01 pm
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OEsuperman
Greenhorn


Joined: 11 Aug 2010
Posts: 7

 		The encom logo and barcode are not on the standee. This is a separate poster located next to the standee. I'm on a friends computer right now, when I get back home I will try to get a photo on here. Will probably be later tonight or tomorrow.

PostPosted: Sat Aug 28, 2010 5:31 pm
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OEsuperman
Greenhorn


Joined: 11 Aug 2010
Posts: 7

 		Here are the pictures from the display. does anyone know a website I can use for the barcode? I know there are phone apps that do it but I cant download apps on my phone.
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DSC01263.jpg

PostPosted: Sun Aug 29, 2010 9:23 pm
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mach1monorail
Unfettered


Joined: 17 Mar 2010
Posts: 450

 		it leads to a NEW LINK!!!

http://thecrosswoods.com/encom/

Quote:
ENCOM INTERNATIONAL ANNOUNCES TRON MOTION PICTURE ADAPTATION, PARTNERS WITH LOCAL CINEMA.

Monday, August 2nd, 2010
Encom International is pleased to announce its venture into the world of feature films with Tron Legacy, the motion picture adaptation of the hit arcade game Tron.

As with our videogames, Tron Legacy will feature state-of-the-art technology to help bring the world of Tron alive for viewers. The film is expected to release this December.

In addition to the release of Tron Legacy, Encom has also partnered with the Marcus Crosswoods Cinema to help promote the feature.

"We are pleased to have the opportunity to work with The Crosswoods," said Alan Bradley, Executive Consultant for Encom. "We have always strived to create products with unparalleled entertainment value, our expedition onto the silver screen will be no different. We will work closely with The Crosswoods in the upcoming months to create an event that will be more than just a movie premiere."

Bradley expects the movie won't disappoint fans of the classic arcade game. "I am confident that we have created an exciting movie that will exceed the expectations of the viewer."
About Encom International

Encom have been on the forefront of innovation in technology for decades. In the heyday of arcades, Encom was king of the coin-op with their first breakout game Space Paranoids. Encom went on to have success with ArcWars, Kraz-Bot!, Astro Gunner, and the staple of the company, Tron. For more information, visit Encom's website at www.encominternational.com

About The Crosswoods Cinema

The Crosswoods Cinema is a Columbus, OH based facility within the Marcus Theatres division of The Marcus Corporation (NYSE:MCS). The Crosswoods Cinema operates 17 screens including 2 RealD 3D auditoriums and 1 UltraScreenÒ. For more information, visit the Crosswoods website at www.thecrosswoods.com.


im hoping this is just one of many theaters to be sponsored by Encom for events.

also, can anyone read/decode the tiny writing in the background of the page or is it just there to look pretty?

PostPosted: Sun Aug 29, 2010 9:44 pm
Last edited by mach1monorail on Mon Aug 30, 2010 1:02 am; edited 1 time in total
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Phylos
Decorated


Joined: 02 Jul 2010
Posts: 219
Location: Clovis, CA [USA]
mach1monorail wrote:
it leads to a NEW LINK!!!

http://thecrosswoods.com/encom/

Quote:
ENCOM INTERNATIONAL ANNOUNCES TRON MOTION PICTURE ADAPTATION, PARTNERS WITH LOCAL CINEMA.

Monday, August 2nd, 2010
Encom International is pleased to announce its venture into the world of feature films with Tron Legacy, the motion picture adaptation of the hit arcade game Tron.

As with our videogames, Tron Legacy will feature state-of-the-art technology to help bring the world of Tron alive for viewers. The film is expected to release this December.

In addition to the release of Tron Legacy, Encom has also partnered with the Marcus Crosswoods Cinema to help promote the feature.

"We are pleased to have the opportunity to work with The Crosswoods," said Alan Bradley, Executive Consultant for Encom. "We have always strived to create products with unparalleled entertainment value, our expedition onto the silver screen will be no different. We will work closely with The Crosswoods in the upcoming months to create an event that will be more than just a movie premiere."

Bradley expects the movie won't disappoint fans of the classic arcade game. "I am confident that we have created an exciting movie that will exceed the expectations of the viewer."
About Encom International

Encom have been on the forefront of innovation in technology for decades. In the heyday of arcades, Encom was king of the coin-op with their first breakout game Space Paranoids. Encom went on to have success with ArcWars, Kraz-Bot!, Astro Gunner, and the staple of the company, Tron. For more information, visit Encom's website at www.encominternational.com

About The Crosswoods Cinema

The Crosswoods Cinema is a Columbus, OH based facility within the Marcus Theatres division of The Marcus Corporation (NYSE:MCS). The Crosswoods Cinema operates 17 screens including 2 RealD 3D auditoriums and 1 UltraScreenÒ. For more information, visit the Crosswoods website at www.thecrosswoods.com.


im hoping this is just one of many theters to be sponsored by Encom for events.

also, can anyone read/decode the tiny writing in the background of the page or is it just there to look pretty?


Zoomed in on the text and to over 1000% and it is just a blur. I'd say just there to look pretty. Also, I jumped over to the Encom intranet and the SYSTEM UNDER MAINTENANCE message is still present. not sure if this is actually in game or just a game jack....
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PostPosted: Sun Aug 29, 2010 10:41 pm
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thebruceModerator
Dances With Wikis


Joined: 16 Aug 2004
Posts: 6899
Location: Kitchener, Ontario
Christien wrote:
Quote:
I will be in attendance at FanExpo Fri-Sun

The Space channel is going to have a booth there. If you have the time stop by and ask them why Hyperspace has not touched the Flynn Lives campaign.

Ah sorry, just got this message now.

re: QR Code signs
That's awesome. I don't think this is ARG-related though, more promotional material in-universe. In theory, Disney could allow any theatre willing to 'partner' for the film the right to set up a page with the Encom PR template for their own theatres. The QR code would obviously just point to that page.
*shrug* that's just how I'm seeing this... cool, nonetheless
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PostPosted: Sun Aug 29, 2010 10:42 pm
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ShadowDragon1
Veteran


Joined: 14 Mar 2010
Posts: 121

 		I am pretty sure this may be the next part of the ARG. I see no reasons why it wouldn't be. Well, hopefully something more pops up on wednesday.

PostPosted: Mon Aug 30, 2010 12:16 am
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Crystal
Veteran


Joined: 05 Jul 2010
Posts: 81
Location: San Diego
mach1monorail wrote:
it leads to a NEW LINK!!!

http://thecrosswoods.com/encom/

Quote:
ENCOM INTERNATIONAL ANNOUNCES TRON MOTION PICTURE ADAPTATION, PARTNERS WITH LOCAL CINEMA.

Monday, August 2nd, 2010
Encom International is pleased to announce its venture into the world of feature films with Tron Legacy, the motion picture adaptation of the hit arcade game Tron.

As with our videogames, Tron Legacy will feature state-of-the-art technology to help bring the world of Tron alive for viewers. The film is expected to release this December.

In addition to the release of Tron Legacy, Encom has also partnered with the Marcus Crosswoods Cinema to help promote the feature.

"We are pleased to have the opportunity to work with The Crosswoods," said Alan Bradley, Executive Consultant for Encom. "We have always strived to create products with unparalleled entertainment value, our expedition onto the silver screen will be no different. We will work closely with The Crosswoods in the upcoming months to create an event that will be more than just a movie premiere."

Bradley expects the movie won't disappoint fans of the classic arcade game. "I am confident that we have created an exciting movie that will exceed the expectations of the viewer."
About Encom International

Encom have been on the forefront of innovation in technology for decades. In the heyday of arcades, Encom was king of the coin-op with their first breakout game Space Paranoids. Encom went on to have success with ArcWars, Kraz-Bot!, Astro Gunner, and the staple of the company, Tron. For more information, visit Encom's website at www.encominternational.com

About The Crosswoods Cinema

The Crosswoods Cinema is a Columbus, OH based facility within the Marcus Theatres division of The Marcus Corporation (NYSE:MCS). The Crosswoods Cinema operates 17 screens including 2 RealD 3D auditoriums and 1 UltraScreenÒ. For more information, visit the Crosswoods website at www.thecrosswoods.com.


im hoping this is just one of many theters to be sponsored by Encom for events.

also, can anyone read/decode the tiny writing in the background of the page or is it just there to look pretty?


Excellent! Let's hope this is part of the next viral.
There's a Regal at the local mall that I go to, and the last time I went I saw the lightcycle stand. I think I'll go back there again tomorrow and see if there's an Encom sign.
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PostPosted: Mon Aug 30, 2010 12:46 am
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eolith
Unfettered


Joined: 23 Jun 2007
Posts: 623

 		There is nothing of interest in the page source. I personally doubt this is part of the ARG, simply a way to get folks to be more interactive with the in-theater marketing.

PostPosted: Mon Aug 30, 2010 1:13 am
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mach1monorail
Unfettered


Joined: 17 Mar 2010
Posts: 450

 		somebody wanna send Flynn Lives an email saying to plan a takeover of this theater upon release? maybe thatd get em going hahaha

PostPosted: Mon Aug 30, 2010 1:19 am
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Phylos
Decorated


Joined: 02 Jul 2010
Posts: 219
Location: Clovis, CA [USA]

 		The problem of it is the press release itself....

The wording isn't right for in game. Why would Encom want to make a movie about the disappearance of their CEO. If it were to "bring the world of Tron alive for viewers" why would they want to talk about a dark mark of their history. If they were to focus on the story of Tron as based on the game it would be soley on the events of the first movie minus the crossover from the real world to the digital world.

Also, if this was ingame, it would lead to more than just a press release I looked at the source and it's basic html. There is also no listing or mention of partnerships on the Encom International site either. I believe this is just as thebruce stated:
thebruce wrote:
I don't think this is ARG-related though, more promotional material in-universe. In theory, Disney could allow any theatre willing to 'partner' for the film the right to set up a page with the Encom PR template for their own theatres. The QR code would obviously just point to that page.

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PostPosted: Mon Aug 30, 2010 1:23 am
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Rogi Ocnorb
I Have 100 Cats and Smell of Wee


Joined: 01 Sep 2005
Posts: 4266
Location: Where the cheese is free.

 		I'm leaning toward somebody with the theater/chain trying to do a little guerrilla marketing without either Disney or 42E's buy-in or assistance.
It makes no real sense on any level.
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PostPosted: Mon Aug 30, 2010 1:49 am
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JumboTron
Unfettered


Joined: 27 Jul 2010
Posts: 743
Location: ten miles north on the Dewsbury road

 		Qudos to OEsuperman for finding this and posting it up!

PostPosted: Mon Aug 30, 2010 7:26 am
Last edited by JumboTron on Mon Aug 30, 2010 4:02 pm; edited 1 time in total
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Coasterg
Veteran

Joined: 03 May 2010
Posts: 86

 		It is a real theater. Plus the 2 movie theaters (AMC Universal Citywalk Orlando and the Viera Rave theater) at which I've seen the Tron Legacy standee haven't had the Encom posters accompanying them.

I think its a promotional effort for certain theaters else we see it more widespread.

PostPosted: Mon Aug 30, 2010 8:00 am
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MOVIELORD101
Entrenched


Joined: 04 Aug 2009
Posts: 868

 		Excellent find, guys! Hope this is a sign that the viral's starting back up VERY soon!

PostPosted: Mon Aug 30, 2010 8:51 am
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