Return to Unfiction unforum
 a.r.g.b.b 
FAQ FAQ   Search Search 
 
Welcome!
New users, PLEASE read these forum guidelines. New posters, SEARCH before posting and read these rules before posting your killer new campaign. New players may also wish to peruse the ARG Player Tutorial.

All users must abide by the Terms of Service.
Website Restoration Project
This archiving project is a collaboration between Unfiction and Sean Stacey (SpaceBass), Brian Enigma (BrianEnigma), and Laura E. Hall (lehall) with
the Center for Immersive Arts.
Announcements
This is a static snapshot of the
Unfiction forums, as of
July 23, 2017.
This site is intended as an archive to chronicle the history of Alternate Reality Games.
  

The time now is Mon Nov 11, 2024 5:07 pm
All times are UTC - 4 (DST in action)		 View posts in this forum since last visit
View unanswered posts in this forum
Calendar
 Forum index » Chaotic Fiction » Flynn Lives
Movie Theater Viral Marketing
Moderators: enaxor, Euchre, spaceboy, thebruce
View previous topicView next topic
Page 3 of 5 [61 Posts]   Goto page: Previous 1, 2, 3, 4, 5 Next
Author Message
Phylos
Decorated


Joined: 02 Jul 2010
Posts: 219
Location: Clovis, CA [USA]
Coasterg wrote:
It is a real theater. Plus the 2 movie theaters (AMC Universal Citywalk Orlando and the Viera Rave theater) at which I've seen the Tron Legacy standee haven't had the Encom posters accompanying them.

I think its a promotional effort for certain theaters else we see it more widespread.


I've also seen that very same standee in 3 of the 4 theaters in my area and none of them had the Encom items. Plus if it was going to be ingame and Encom related, at the very least they should've covered the Disney logo above the Tron Legacy logo and replaced it with an Encom logo. The press release has no mention of Disney. If they wanted the Press release to sound more legit, they should've included Disney as one of the partners.
_________________
-=Phylos=-

PostPosted: Mon Aug 30, 2010 10:34 am
 View user's profile
 Back to top 
trabera
Boot

Joined: 08 Mar 2010
Posts: 27

 		Yeah this makes no sense. It doesn't fit into the feel of the ARG at all. Why would ENCOM suddenly get into the movie business? And why make a film about something that may make them look bad? Why put a GIANT QR code on a standee in a lobby? That's not 42E's style and it doesn't feel like the rest of the world of the ARG.

-JL

PostPosted: Mon Aug 30, 2010 11:57 am
 View user's profile
 Back to top 
minterbartolo
Veteran

Joined: 03 Jul 2010
Posts: 78
trabera wrote:
Yeah this makes no sense. It doesn't fit into the feel of the ARG at all. Why would ENCOM suddenly get into the movie business? And why make a film about something that may make them look bad? Why put a GIANT QR code on a standee in a lobby? That's not 42E's style and it doesn't feel like the rest of the world of the ARG.

-JL

I agree it feels off. until other theaters start showing up with the same QR code linking to the same type of announcement I think it is a marketing ploy by the theater. I did check the theater events and there was nothing of not through the end of the month (mostly live broadcasts from the MET or fights)

PostPosted: Mon Aug 30, 2010 12:37 pm
 View user's profile
 Back to top 
EuchreModerator
uF Game Warden


Joined: 29 Aug 2007
Posts: 3342
tyler123456 wrote:
And anyway, why use a barcode to advertise a URL to a website?

Because it is a new trendy way to advertise, most especially amongst the growing market of smartphone users. The practice is already very common in Japan, and is becoming so in Europe. You also see it on a fair number of websites. Because its not humanly readable, it creates curiosity and anticipation, which are golden in marketing.
_________________
Any sufficiently plausible fiction is indistinguishable from reality.
Any sufficiently twisted reality is indistinguishable from fiction.
Welcome to the new world of entertainment.
ŠEuchre 2007

PostPosted: Mon Aug 30, 2010 1:17 pm
 View user's profile
 Back to top 
OEsuperman
Greenhorn


Joined: 11 Aug 2010
Posts: 7

 		I spoke with one of the managers from the theater today, he said that this is something they are personally doing to promote the movie although it is heavily inspired by the stuff that 42E are doing.

he also said that they have another site... www.crosswoodsexposed.info, but that site wont be advertised until mid september.

since this is not official arg, i will change the subject to OT. i will continue to post updates when i see stuff since its still pretty cool. I look forward to see how other theaters promote this movie.

PostPosted: Mon Aug 30, 2010 1:30 pm
 View user's profile
 Back to top 
minterbartolo
Veteran

Joined: 03 Jul 2010
Posts: 78
OEsuperman wrote:
I spoke with one of the managers from the theater today, he said that this is something they are personally doing to promote the movie although it is heavily inspired by the stuff that 42E are doing.

he also said that they have another site... www.crosswoodsexposed.info, but that site wont be advertised until mid september.

since this is not official arg, i will change the subject to OT. i will continue to post updates when i see stuff since its still pretty cool. I look forward to see how other theaters promote this movie.


well that is cool that they are that interested in promoting the movie they are creating their own ARG offshoot. keep us informed and wish more theaters were excited about the movie to do something like this.

PostPosted: Mon Aug 30, 2010 1:38 pm
 View user's profile
 Back to top 
JumboTron
Unfettered


Joined: 27 Jul 2010
Posts: 743
Location: ten miles north on the Dewsbury road

 		Did anyone else notice the poor spelling on thecrosswoods.com "soon.html" page? "Please bare with us over the next few days"...

bare?!

PostPosted: Mon Aug 30, 2010 4:04 pm
 View user's profile
 Back to top 
CalebH2010
Unfettered


Joined: 23 Mar 2010
Posts: 374
Location: The Grid
OEsuperman wrote:
I spoke with one of the managers from the theater today, he said that this is something they are personally doing to promote the movie although it is heavily inspired by the stuff that 42E are doing.

he also said that they have another site... www.crosswoodsexposed.info, but that site wont be advertised until mid september.

since this is not official arg, i will change the subject to OT. i will continue to post updates when i see stuff since its still pretty cool. I look forward to see how other theaters promote this movie.


Well if it's not official Disney/42E marketing, are they allowed to use the Encom logo and name?
EDIT: Looks like Disney asked them to pull the site: http://www.thecrosswoods.com/encom/index.html
_________________
Follow Me on Twitter! www.twitter.com/CalebH92

PostPosted: Mon Aug 30, 2010 9:24 pm
 View user's profile Visit poster's website
 Back to top 
Crystal
Veteran


Joined: 05 Jul 2010
Posts: 81
Location: San Diego
minterbartolo wrote:
trabera wrote:
Yeah this makes no sense. It doesn't fit into the feel of the ARG at all. Why would ENCOM suddenly get into the movie business? And why make a film about something that may make them look bad? Why put a GIANT QR code on a standee in a lobby? That's not 42E's style and it doesn't feel like the rest of the world of the ARG.

-JL

I agree it feels off. until other theaters start showing up with the same QR code linking to the same type of announcement I think it is a marketing ploy by the theater. I did check the theater events and there was nothing of not through the end of the month (mostly live broadcasts from the MET or fights)


CalebH2010 wrote:

Well if it's not official Disney/42E marketing, are they allowed to use the Encom logo and name?
EDIT: Looks like Disney asked them to pull the site: http://www.thecrosswoods.com/encom/index.html


Well crap. Any hopes there were for a new ARG have been crushed.
_________________
Played: Flynn Lives
Sam Flynn's #1 fangirl

PostPosted: Mon Aug 30, 2010 9:46 pm
 View user's profile
 Back to top 
Wiser
Decorated


Joined: 27 Jul 2004
Posts: 251
Location: 127.0.0.1

 		Yep, there's an article about it on MovieViral. It also includes a picture of the display. It wasn't exactly subtle. Razz
_________________
Steam ID / Quake Live ID / Xbox Live gamertag: Tenosis

PostPosted: Mon Aug 30, 2010 10:15 pm
 View user's profile AIM Address Yahoo Messenger
 Back to top 
Shad0
I Have No Life


Joined: 20 Jun 2004
Posts: 2180
Location: Southern California, USA

 		Re: Movie Theater Viral Marketing
Re: intellectual property infringement
CalebH2010 wrote:
Looks like Disney asked them to pull the site

http://thecrosswoods.com/encom/ wrote:
At the request of Disney, we have had to halt our online marketing for the Tron Legacy motion picture. We will continue to promote the feature in-house in exciting and unique ways. For more information about the Marcus Crosswoods Cinema, please visit www.marcustheatres.com.

*rudesnicker*
_________________
These were the puzzles that would take a day, these were puzzles that would take a week, and these puzzles they'd probably never figure out until we broke down and gave them the answers. ... The Cloudmakers solved all of these puzzles on the first day.

PostPosted: Tue Aug 31, 2010 1:51 am
 View user's profile
 Back to top 
ShadowDragon1
Veteran


Joined: 14 Mar 2010
Posts: 121

 		damn, talk about a herring. Sad *sigh*

PostPosted: Tue Aug 31, 2010 3:19 am
 View user's profile
 Back to top 
JumboTron
Unfettered


Joined: 27 Jul 2010
Posts: 743
Location: ten miles north on the Dewsbury road

 		This all seems a little odd, don't you think? I mean, you would've thought that Marcus Theatres would get permission from Disney first before using the Encom logo... blatant copyright infringement otherwise.

Unless they had approval from Disney, but 42E stepped in at the last minute and advised Disney to do a U-turn(?)

PostPosted: Tue Aug 31, 2010 8:50 am
 View user's profile
 Back to top 
EuchreModerator
uF Game Warden


Joined: 29 Aug 2007
Posts: 3342

 		As noted elsewhere, Disney is working hard to keep everything properly in canon for the Tron franchise. The description of Tron: Legacy as a movie from Encom based on the game is very badly out of canon. Neat idea on the theater's part, but it was a very 'ready, fire, aim' sort of move. This isn't too uncommon when someone tries to market something they really don't grasp. (In this case, the concept of ARG or the story and universe of Tron.)
_________________
Any sufficiently plausible fiction is indistinguishable from reality.
Any sufficiently twisted reality is indistinguishable from fiction.
Welcome to the new world of entertainment.
ŠEuchre 2007

PostPosted: Tue Aug 31, 2010 11:57 am
 View user's profile
 Back to top 
MovieViralDan
Veteran


Joined: 09 Oct 2009
Posts: 105
tyler123456 wrote:
This all seems a little odd, don't you think? I mean, you would've thought that Marcus Theatres would get permission from Disney first before using the Encom logo... blatant copyright infringement otherwise.

Unless they had approval from Disney, but 42E stepped in at the last minute and advised Disney to do a U-turn(?)


it could have just been a misunderstanding of what they were allowed to do. Or they may have thought Disney wouldn't find out or wouldn't care.
_________________
http://www.movieviral.com - The Latest Viral News for Films and Beyond

PostPosted: Tue Aug 31, 2010 1:08 pm
 View user's profile
 Back to top 
Display posts from previous:   Sort by:   
Page 3 of 5 [61 Posts]   Goto page: Previous 1, 2, 3, 4, 5 Next
View previous topicView next topic
 Forum index » Chaotic Fiction » Flynn Lives
Jump to:  


You cannot post new topics in this forum
You cannot reply to topics in this forum
You cannot edit your posts in this forum
You cannot delete your posts in this forum
You cannot vote in polls in this forum
You cannot attach files in this forum
You can download files in this forum
You cannot post calendar events in this forum



Powered by phpBB © 2001, 2005 phpBB Group