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VanGoghX · Unfettered Joined: 09 Mar 2010 Posts: 386 Location: SoCal

I wonder if the guy who came up with the idea got his ass canned. I would hope not, but you can't help but imagine that the theater getting approached by Disney with a cease and desist request had to have made the owner jumpy and looking for a culprit to make an example of. Too bad.

**Posted:** Tue Aug 31, 2010 9:01 pm

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kwool · Veteran Joined: 26 Apr 2009 Posts: 121 Location: Iowa

Interesting.

I actually just went to a Marcus Theater here in Cedar Falls, IA. They have very little space for displays, so nothing was up except for a Tron poster. Also, they showed the trailer before our movie, which was nice.

**Posted:** Tue Aug 31, 2010 11:15 pm

interlock · Boot Joined: 23 May 2009 Posts: 49 Location: Game Grid, DU

Sorry, programs... looks like they shut down the site.. Mickey's nose got in there and made the call to http://thecrosswoods.com/encom site:

**Posted:** Wed Sep 01, 2010 12:43 am

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Re: Movie Theater Viral Marketing

**Posted:** Wed Sep 01, 2010 3:56 am

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MOVIELORD101 · Entrenched Joined: 04 Aug 2009 Posts: 868

Shame this isn't part of Flynn Lives. Oh well...

**Posted:** Wed Sep 01, 2010 7:26 am

JumboTron

On a positive note, Disney's action against Marcus Theatres would suggest that the FlynnLives ARG is still active - and we should receive an update soon-ish! Very Happy

**Posted:** Wed Sep 01, 2010 8:31 am

MOVIELORD101 · Entrenched Joined: 04 Aug 2009 Posts: 868

**Posted:** Wed Sep 01, 2010 9:10 am

thebruce

**Posted:** Wed Sep 01, 2010 10:05 am

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NWinTN · Decorated Joined: 11 Mar 2010 Posts: 243

IF it had been something allowed by Disney, then they wouldn't have had the canon messed up so much. I'm not really surprised that it got shut down, not because Disney may be "money hungry" but, because they can do better at promoting the movie. The initiative by the theater was cool, but they couldn't have been surprised when Disney called them. They knew they were breaking copyright with what they were doing.

**Posted:** Wed Sep 01, 2010 10:12 am

Nighthawk

**Posted:** Wed Sep 01, 2010 10:37 am

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JumboTron

Ah man! And there I was, trying to look on the bright side.... Very Happy

**Posted:** Wed Sep 01, 2010 10:50 am

thebruce

**Posted:** Wed Sep 01, 2010 12:21 pm

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eolith · Unfettered Joined: 23 Jun 2007 Posts: 623

The funny thing is, it probably was discovered as a result of being posted here. Otherwise Disney would never have found out. But it gets posted here, the PM's watch us, and this gets reported up the chain.

**Posted:** Wed Sep 01, 2010 1:20 pm

VanGoghX · Unfettered Joined: 09 Mar 2010 Posts: 386 Location: SoCal

**Posted:** Wed Sep 01, 2010 1:23 pm

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Rogi Ocnorb

Well, then... Disney? If you're watching, I'd say you've got a great potential partner in this establishment. One who cares about the experience their patrons enjoy. There's not a lot of that, these days.
Properly armed, they'd do you a great job on this and future releases.
You should ask yourselves... "What would Walt do?" Wink

**Posted:** Wed Sep 01, 2010 1:37 pm

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