unforum

[OEsuperman]

Movie Theater Viral Marketing

[Ir0ns]

A photo would be cool, but chances are it will lead to the main disney Tron page rather than the cool. I recall something similar over here in the UK for Day X exists.

[RustyMuffler]

Yeah, movie promotions like that used to be very widespread. I was part of a management team that did them for AMC and another local theater chain about ten years back and we won national awards with trips to DreamWorks and other cool events. Sadly they have now become a thing of the past as no theater chains are willing to spend the resources or man hours on them and the studios stopped giving out any good prizes like they did in the days of Project Picture. Some theater managers still do them for their patrons but that's more on a theater by theater basis. If you have a theater locally that does them, appreciate that. That usually means that that particular theater has a very caring manager or management staff that is in the business for more than just the buck, but for a love of the films and their customers.

I would go to the theater and ask to speak to the manager who is in charge of executing that promotion. Chances are more than likely they will be happy to talk to you about what they are doing as we always used to appreciate customer involvement in our promotions back when I did them. Might even be an opportunity to ask them about snagging yourself one of the cool Tron Legacy shirts Disney has been sending out to theaters the past couple weeks.

[velocity]

Has anyone seen any promo stuff in theaters? I'd really like an idea of what is going to be there before heading down to my local one and asking if they'd be kind enough to help a fan out. And is there etiquette for that?

[sowasred2012]

Did we need to start another thread for this?

[Bytekid]

Click here for full size

I saw this at my local Galaxy cinema in Cambridge, Ontario.

The wheels lit up blue from time to time. Sorry about the quality.

Reformatted to prevent forum stretching - E

[Phylos]

[thebruce]

[OEsuperman]

They have the same light cycle display at the theater I went too. I doubt the barcode thing takes you to the disney page because it had an encom logo on it.

I will take a photo this week because I am going to go and watch the avatar re-release on Friday.

Oh yeah, I guess I should mention the theater in case anyone else happens to live in the same area and want to get a picture before me. It is the Marcus Crosswoods cinema in Columbus OH.

[davidnorell]

[Bytekid]

[thebruce]

[MovieViralDan]

where's the barcode at?

[Christien]

[CalebH2010]