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Selie · Veteran Joined: 15 Jun 2011 Posts: 79

I'm honestly really excited to see how this plays out. It seems to be a little more heavily marketing-based than some others I've read about.

I know that some ARGs have involved purchasing puzzles outright, but most of the ones tied to an end product (movie, TV, whatever) seem to mostly be emptying the marketing budget as an investment in building fan loyalty.

This one seems to be trying to be a little more financially self-sustaining by rewarding players for purchasing an item. If this game can prove that ARGs can build a little revenue, cutting the expense of running one, it might establish a new more financially feasible pattern - and it might mean companies are more willing to try ARGs as a marketing campaign.

I might be completely wrong here. I don't know. But I work in marketing and I've actually talked about ARGs with my bosses at a couple of jobs, and they've always been curious about the ROI. It seems risky with questionable reward. "But it's awesome!" isn't sufficiently convincing, unfortunately. Sad

(I will say I don't even LIKE gum but I find myself developing brand loyalty to 5 Gum. It helps that they have an extremely high quality product. Also they're just plain cool.)

**Posted:** Tue Aug 09, 2011 11:35 am

stinji · Decorated Joined: 02 Aug 2010 Posts: 270

**Posted:** Tue Aug 09, 2011 5:15 pm

Felinae · Boot Joined: 11 Jun 2011 Posts: 27

My jaws hurt from chewing... Sad

**Posted:** Thu Aug 11, 2011 9:06 pm

MrsFriday · Boot Joined: 01 Jul 2011 Posts: 17 Location: NY, USA

In Soviet Russia...

**Posted:** Thu Aug 11, 2011 10:04 pm

sinz · Decorated Joined: 02 Jul 2011 Posts: 168

Keep on asking those questions guys and I'll compile them soon =)

**Posted:** Fri Aug 12, 2011 3:46 am

tether

Just my opinion, but I think Facebook has turned a lot of players off considering it doesn't really immerse the player into the game. Were they (42E) worried about alienating players by using Facebook as a vehicle for new stages (voting, announcing new phases in the game)?

**Posted:** Fri Aug 12, 2011 10:42 am

ADarkly

I second some annoyance at Facebook as an outlet. It's cool if info is duplicated elsewhere, or at least if the content isn't locked so that people WITHOUT Facebook can't see it. I don't have an account and don't want to need one for it; especially since for me it breaks the "AR" part of the "ARG". Facebook feels jarring.

But as a prop/art nerd what I really want to know is... where did they get the person to make those iceflies? Because they are incredibly wicked and I want to fawn over said person's work. And where they got the crates, since I can't find a source to make a replica XD;

**Posted:** Fri Aug 12, 2011 6:49 pm

HappyPhantom · Decorated Joined: 16 Jul 2011 Posts: 297 Location: TX

**Posted:** Fri Aug 12, 2011 7:05 pm

Dottoe · Decorated Joined: 17 Jul 2011 Posts: 278

The sheer number of brands Wrigley's makes sort of supports the idea that this gum was meant for this. They took up several whole shelves at the store.

**Posted:** Sat Aug 13, 2011 12:03 am

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