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Miss_Egregious · Boot Joined: 30 Jan 2011 Posts: 32 Location: London, UK

In-Game Branding?

**Posted:** Mon Jul 30, 2012 12:50 pm

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'There is no viral marketing. All there is is fun.' - Sean Stewart

konamouse

When it's based on a movie/tv show, we know where it's coming from, and the corporations have to protect their copyright. So the presence of the branding isn't so bad.

To me, TINAG is about keeping the illusion of "real" for the characters, don't break that. I can suspend my non-fiction sensibility and keep up the charade even when I know this is being run by a puppetmaster.

**Posted:** Mon Jul 30, 2012 10:38 pm

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r u a Sammeeeee? I am Forever!

Akiva · Decorated Joined: 21 Jun 2008 Posts: 180

It only starts to annoy me when it's obviously not a movie/game/whatever advertising game.

**Posted:** Tue Aug 14, 2012 9:24 pm

Miss_Egregious · Boot Joined: 30 Jan 2011 Posts: 32 Location: London, UK

Sorry for insanely long break from this thread, I suffered a serious case of laptop death :'( all is well now though I'm in possession of a shiny new one!

So, it's more irritating if its a standalone game that includes branding? I definitely get that, if its already a promotional ARG anyway you kind of expect there to be more of an element of branding/advertising in there by its very nature.

I've had a lot of people talking to me about 'brand ownership' as well (in a purely academic sense, I'm not a marketer by trade!) I dunno if playing an ARG makes players feel particularly personally invested in the brand/show/movie its promoting? That seems to be the theory but I certainly didn't feel that way with Super 8 :S

**Posted:** Sun Sep 09, 2012 7:28 am

_________________
'There is no viral marketing. All there is is fun.' - Sean Stewart

peterscot423 · Greenhorn Joined: 10 Apr 2013 Posts: 4

I

get irritated and don't know about it.

**Posted:** Wed Apr 10, 2013 1:42 am