unforum

[JoTooting]

Who is the average ARG player? Male/Female, age etc.

[notgordian]

It really depends on the project -- I seem to recall the creators of the Lizzie Bennet Diaries mentioning their audience base is almost entirely female (as they're working with a modern adaptation of Pride and Prejudice).

The data I've seen on ARG-specific sites shows a slight skew towards men in the younger (under 35) age brackets: by way of example, Quantcast shows a 64/36 split for Unfiction. However, that isn't nearly as much of a skew as you'd see with "traditional" video gaming sites (Kotaku, for instance, shows up with a mind-boggling 95/5 split that almost makes you wonder if they're being intentionally antagonistic).

Short answer: we're pretty similar to any other (extremely nerdy) slice of the internet.