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The Black Watchmen Project
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SpaceBass
The BADministrator


Joined: 20 Sep 2002
Posts: 2701
Location: pellucidar

 The Black Watchmen Project
Sponsored Post

During the last couple of weeks, the Unfiction forums have been sponsored by an ARG called The Black Watchmen. For those of you who missed it or didn't click on the Weekly Sponsor badge at the top of each page, the ARG was produced by the Human Equation and their goal was to create the ARG as a prequel to their fundraising campaign for a permanent and more exhaustive version, a persistent alternate reality game (PARG).

Not many ARGs in the past have successfully found funding; with a minimum goal of $100,000, Human Equation may not be making their life easier.

Over the last seven years, Human Equation has managed multiple ARGs, including The Secret World, Warhammer 40,000: Eternal Crusade, and their grassroots project, Behind The Yellow Curtain (Qadhos), which also sponsored these forums on several occasions. In The Secret World ARG, they reached a peak of 600,000 lurkers and more than 50,000 active players who dedicated an hour or more of their time to exploring the campaign.

With this new project, Human Equation hopes to create the first successful, permanent ARG. The pledge page is still a work in progress but you can visit it here: http://www.mmorpg.com/pledge.cfm

Human Equation approached me and Unfiction to "sponsor" their topic during the pledge campaign. This was an easy call to approve as Human Equation has been a great partner to and supporter of Unfiction for many years and from what I have seen, they always produce quality campaigns.

We hope you will participate in this sponsored thread and join in the discussion about The Black Watchmen Project and this fundraising campaign. What are Human Equation's goals with this sponsored thread?

  1. Show support to Unfiction as they have done during all of their previous ARGs!

  2. If you played The Black Watchmen Project pre-ARG AND pledged to the campaign: Share your reasons in this thread!

  3. If you haven't pledged: Share with us what would have made you choose to help an ARG once it was successfully funded.


For those of you who played the ARG, we hope you had fun! And for those who didn't, we hope you will find this project interesting enough to lend Human Equation your support.

Thank you!
_________________
Alternate Reality Gaming
http://www.unfiction.com/


PostPosted: Thu Apr 03, 2014 2:57 am
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Anashel
Boot

Joined: 02 Aug 2008
Posts: 30
Location: Montreal

 Thank you
Thank you

Thank you for the post, its much appreciated and a big thanks to anyone who played this arg and the past one we have done! =)

I truly hope you had a lot of fun!

As it was said, we try something that many people consider impossible, even in our industry, building fully funded permanent ARG. Wizard of the coast try i around 2002, Perplex City also. We hope that in 2014, the genre is now popular enough for us to successfully raise the funds for the project!

In any case, I look forward to hear what features or elements would make you pledge or event better, made you pledge for such a project. =)

You can see the pledge campaign and the ARG game trailer here:

>> http://www.mmorpg.com/pledge

- Anashel

PostPosted: Thu Apr 03, 2014 2:06 pm
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AssassinB
Decorated


Joined: 26 Sep 2013
Posts: 215

I played it and I pledged to it, because this guy^ right above me and his team know how to put together a pretty good ARG that requires a lot of teamwork and brainpower. We hit walls a couple times but the challenge is what keeps us going!

PostPosted: Thu Apr 03, 2014 4:25 pm
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Rogi Ocnorb
I Have 100 Cats and Smell of Wee


Joined: 01 Sep 2005
Posts: 4266
Location: Where the cheese is free.

In all the years I played, I got included in one trailhead (Thank you, David Flor).
So... I never really felt like I could be a part of the 'in' crowd and finally lost interest in the genre, pretty much, altogether.
Or... maybe nobody wanted me to be part of their games. I know Dave S didn't because he thrived on praise and as someone who missed his first few games, I never felt compelled to heap any. I guess it really doesn't matter, anymore. You'd think all the omphalos calculators,TTY ddecoders and other tools I created that helped players in games would have bought me a trailhead or two
When I think of the hundreds of puzzles I created for other people's games that never launched, it saddens me. But I guess them's the breaks.

The camaraderie was always appreciated.

The whole Slenderman/Marble Hornets thing seems to have pretty much killed the forums. Everything just got so lazy. Maybe that's just the way it is in the ARG world, today. Even the movie guessing thread turned into a "Who can reverse search the image the fastest" game.

Now, I come by every other month or so just to see what's happened and it doesn't seem like there's been much to miss.
_________________
I'm telling you now, so you can't say, "Oh, I didn't know...Nobody told me!"


PostPosted: Thu Apr 03, 2014 11:21 pm
Last edited by Rogi Ocnorb on Fri Apr 04, 2014 1:52 am; edited 2 times in total
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RingmasterJ5
Boot

Joined: 12 Mar 2014
Posts: 58

While I didn't participate in the mini-ARG while it was running(made an account and solved the puzzles just today, actually), I still pledged because I love the idea.

...However, I'm just going to be honest here, they're not going to get $100,000 with a non-Kickstarter method of backing. Especially with one that doesn't take Paypal, Amazon, or any other "established" payment site like those.

Have the devs already mentioned a specific reason they're not using Kickstarter somewhere, and I've just missed it?

PostPosted: Thu Apr 03, 2014 11:26 pm
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Anashel
Boot

Joined: 02 Aug 2008
Posts: 30
Location: Montreal

RingmasterJ5 wrote:
I still pledged because I love the idea.


Thank you very much!!! =)


RingmasterJ5 wrote:
.However, I'm just going to be honest here, they're not going to get $100,000 with a non-Kickstarter method of backing.

Have the devs already mentioned a specific reason they're not using Kickstarter somewhere, and I've just missed it?


Yes: Over the last 7 years, we built our mailing list of 3 Millions actives player. Although our record was (almost) 600 000 players in an ARG and 55 000 actives (1h+), we are looking to launch our campaign specifically to our current user-base that follow us rather then launching a generic campaign on Kickstarter. I hope it won't be a mistake.

That's why we decided to launch on http://mmorpg.com/pledge instead. We think we will reach a much more targeted audience via the coverage of a gaming site like MMORPG.

As for Paypal, rest assure your not the only one to raised the issue! It will be added before we launch the campaign.

Personally, I will be really sad if we don't reach at least 250 000$ with the pledge, but again, there is many other variables. Is the market still interested in such a concept, do they find the trailer and the information engaging enough, etc...


So it's really useful for us to get your feedback like SpaceBass originally said:

- If you played The Black Watchmen Project pre-ARG AND pledged to the campaign: Share your reasons in this thread!

- If you haven't pledged: Share with us what would have made you choose to help an ARG once it was successfully funded.


We also have a survey you can fill out here:
- https://theaxeman.wufoo.com/forms/division-66-zud2s8h0ayvtj6/


And you can look at the result there:
- https://theaxeman.wufoo.com/reports/division-66/


I think some of the data is interesting, just from a puppet master point of view.


Bests! =)

PostPosted: Fri Apr 04, 2014 12:40 am
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danteIL
Unfictologist


Joined: 08 May 2006
Posts: 1990

Oh, so many thoughts about this.

I followed along with this most recent Black Watchmen ARG, and tried to join in on some of the IRC activity. I also filled out the survey above several days ago, so some of my comments here will echo those that I already included in that survey.

In general, I think this seems like a really ambitious project. Human Equation should be commended for trying something 'new' both in terms of their funding model as well as in terms of the kinds of media they appear to be considering (an app; a comic book). Most of the elements of the Black Watchmen 'division-66' site etc were polished and visually interesting, and the missions themselves covered a nice range of simple Google-research to puzzle to real-world activities. There were also some innovations in terms of gameplay, such as allowing players to choose their color-coded level of involvement. This may not be the most immersive way to go about this (it'd be better if this emerged organically out of the individual players' choices -- e.g., like whether they enter a phone number into a form or not) but it is a nice way to allow players some degree of control. These are all positives.

However, I have decided not to contribute funding to this project. My reasons range from the small to the large:

1) First, I understand that the Human Equation team is based in Montreal and includes many nonnative speakers of English. Unfortunately, though, the story materials (e.g., emails, labels in images) included way too many spelling and grammatical errors. This may seem like a picky point, but while I might be willing to overlook the inevitable typo or error in a grassroots ARG, it seems reasonable to expect a certain level of attention to detail and care in an actual paid experience. This Black Watchman ARG should have been Human Equation's opportunity to really put their best foot forward, with extra attention to the small details and polish. The fact that there seemed to be a certain carelessness or casualness in some of the game elements gives me reason for concern.

2) The images of the "CyberMage" character that were unlocked as part of the game were simply ridiculous:

https://s3.amazonaws.com/division-66/assets/images/66b60d76-c602-4d28-90d9-0836d9ab8580.jpg
https://s3.amazonaws.com/division-66/assets/images/b01babf3-5b1a-4550-9e43-491168b3bf50.jpg

I don't know if this was an attempt to appeal to the 19-year old horny male demographic of the MMORPG crowd, or if this was just something random and 'cool' that was dreamed up as part of a drunken puppetmaster powwow, but this is just incredibly sexist and unnecessary. I am not a prude and I have no problem with a mature or 18+ game experience, but I don't see any reason -- either in-game or just on basic common sense -- for making one of the game characters into this fantasy girl wet dream image complete with underboob. The fact that this choice was made doesn't really give me a lot of confidence in the decision processes at play here.

3) The storyline was an incoherent mess. Not nearly enough was done to actually give players the information they needed to understand what in the hell was going on. Admittedly, I don't have the time nowadays to get immersed into an ARG like I used to, but in some ways that is an important point -- the overall arc of the story world should be clear even to those players who can only play along casually, or watch from afar, especially if you want to appeal to a large enough number of player to financially support your game. You cannot rely on a few dozen 'whales' to pony up all of the necessary cash if they are the only ones who really understand what is going on. Your model requires having a broad player base, and the story needs to be constructed in such a way that all players -- not just those who have an wiki-like knowledge of the background of The Secret World or whatever -- can feel like they have some idea of what is going on.

4) Finally, and most importantly, there has been absolutely no indication in any of the information I've seen so far how Human Equation is going to be able to support a "persistent" ARG, or even what that would look like. Is 'persistent' just another word for "long-term ARG until our money runs out?" How are they going to be able to continuously create new content at a consistently-compelling level? Or are things going to be structured in a way that new players can always run through the existing content, which won't change or go away? What support and infrastructure is there going to be to help players who join in the game at different points in game to 'catch up' without feeling like they've already been left behind? Perhaps I am just too skeptical about this potential model, but for now I am going to wait this one out and see how it develops.

PostPosted: Fri Apr 04, 2014 7:02 pm
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Anashel
Boot

Joined: 02 Aug 2008
Posts: 30
Location: Montreal

I'll skip most of the comment since they were obvious lack of knowledge of either the last two ARG or even the look and feel of the Cyber-Mage and the reason behind (and we are sorry you felt shocked by it) and skip to the conclusion:

danteIL wrote:
Finally, and most importantly, there has been absolutely no indication in any of the information I've seen so far how Human Equation is going to be able to support a "persistent" ARG, or even what that would look like. Is 'persistent' just another word for "long-term ARG until our money runs out?" How are they going to be able to continuously create new content at a consistently-compelling level? (...)


Thank you for your comments and well, even if they hurt a lot, at least they are honest.

We really wanted to have the chance to reach out and get unficiton community behind us in this project, not really because of its size but mostly because this is where I started as a puppet master and we would never have done The Secret World Gate 33, End of days, Warhammer 40k and Qadhos ARG if it wasn't from SpaceBass and the player here who supported us over time.

That said, if the materiel we put forward, including the free teaser ARG, the past Gate-33 and the End of days were not enough to prove both our talent and our capacity to uphold such a challenged, I don't know what will.

We started this sponsored thread, and gave money to Unfiction community, because it was important for us to get the feedback of what people loved and what was the idea of people interested in seeing this coming to life. When people came to us with suggestions and comments (can you put the Slaughterhouse hoodies, can we have the Cyebr-Mage outfit as a perk, can we add paypal) we jump on it and worked right away to make it happen.

I do not say I am closed to criticism, not at tall, but clearly we didn't manage to won the Unfiction community and we will simply and politely going to retract ourselves and let someone else take the risk of building something whit Unfiction.

Best regards, and thanks to all of you who did support us and are supporting the current pledge event on http://www.mmorpg.com/pledge !!!

PostPosted: Fri Apr 04, 2014 8:08 pm
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Anashel
Boot

Joined: 02 Aug 2008
Posts: 30
Location: Montreal

AssassinB wrote:
I played it and I pledged to it, because this guy^ right above me and his team know how to put together a pretty good ARG that requires a lot of teamwork and brainpower. We hit walls a couple times but the challenge is what keeps us going!


Thank you for your support! From now on, watch for any black SUV in you area... =)

PostPosted: Fri Apr 04, 2014 8:09 pm
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RingmasterJ5
Boot

Joined: 12 Mar 2014
Posts: 58

Anashel wrote:
I do not say I am closed to criticism, not at tall, but clearly we didn't manage to won the Unfiction community and we will simply and politely going to retract ourselves and let someone else take the risk of building something whit Unfiction.


Wait, what? That was only one guy, not the whole community. You've already got nearly 100 beta backers before the campaign officially starts, I'd say you've done pretty well so far.

PostPosted: Fri Apr 04, 2014 8:36 pm
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Anashel
Boot

Joined: 02 Aug 2008
Posts: 30
Location: Montreal

RingmasterJ5 wrote:
Anashel wrote:
I do not say I am closed to criticism, not at tall, but clearly we didn't manage to won the Unfiction community and we will simply and politely going to retract ourselves and let someone else take the risk of building something whit Unfiction.


Wait, what? That was only one guy, not the whole community. You've already got nearly 100 beta backers before the campaign officially starts, I'd say you've done pretty well so far.


Hey Thanks! =) Yeah sorry if I sounded harsh. Please keep in mind that I have the utmost respect for everyone here at Unfiction.

When we did it with Genia, we had much more bug and issues, yet everyone was quite welcoming straight away and in the first day we had 3 pages of comments and reactions.

On our side we are quite excited by how it goes for now, especially for something that isn't launched yet. We just don't want to force a main sticky thread with a negative discussion about what we trying to do. =)

PostPosted: Fri Apr 04, 2014 9:49 pm
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danteIL
Unfictologist


Joined: 08 May 2006
Posts: 1990

Yea, I'm a little confused, too. I didn't in any way mean for my comments to speak for the entire Unfiction community. Everything I said was my opinion only, and I have no problem if other people loved the experience and are eager to support more of the same.

But perhaps I misunderstood the point of this thread. I interpreted this thread as an opportunity to give feedback on the recent ARG and to comment on this potential new funding model and 'persistent' ARG structure. I'm sorry that not all of my feedback was positive. But, if you would rather not hear negative feedback, then well, I'm sorry for that, too. It appears that you already have a clear idea of what you are going to do; if so, I can only wish you and your company the best of luck. I hope that you succeed.

But if you will allow me to say a couple of final things: I seriously think it is a fundamental mistake to expect players to have experience with your last two ARGs in order to understand or appreciate The Black Watchmen. That was the past. This is something new and different. If this past knowledge or experience is so critical, then it will be really important to provide the necessary in-game resources (i.e., not player wikis) that will give new players the background to allow them to appreciate the particular nuance. Why should I give money to an experience that just leaves me confused?

And secondly, I still stand by my reaction to the Cyber-Mage. Even if there is good in-game reason for this, it is still gratuitous and unnecessary.

PostPosted: Fri Apr 04, 2014 10:17 pm
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Anashel
Boot

Joined: 02 Aug 2008
Posts: 30
Location: Montreal

danteIL wrote:
But perhaps I misunderstood the point of this thread. I interpreted this thread as an opportunity to give feedback on the recent ARG and to comment on this potential new funding model and 'persistent' ARG structure.


No not at all, if you take a peek at TSW forums, the discussion is quite active and we already changed pledge perk and payment system to improve the experience for the player. Again, if you played the past 2 ARG, or just read the thread of this current one, we proven that we do not hesitate to change and adapt to please our audience!

I don't think I found something I could really act on in the various complains listed. We did the same experiment with Genia and it worked really well. We felt that the community was trying the experience, giving feedback and brainstorming on idea, and stuff.


danteIL wrote:
And secondly, I still stand by my reaction to the Cyber-Mage. Even if there is good in-game reason for this, it is still gratuitous and unnecessary.


The Cyber-Mage are the modern nymph of the greek mythology, with their power to control matters, they can take various forms but have one weakness, vanity. We tried to stay as close as possible to the concept art. She (the artist) is the one who did all the wallpaper, both for the cyber-mage, the rupture, etc...

When I look at the game market right now:

League of Angels http://www.cinemablend.com/images/gallery/s60729/league_of_angels_13853319466699.jpg

World of darkness
http://www.f2pmmogs.com/wp-content/themes/twentytwelve/images/scrshot-wodo-gp1.jpg

Raiders
http://images.mmopage.com/wp-content/uploads/2013/04/raiderz-1024x576.jpg

I wasn't shock when she came with the Cyber-Mage drawing. And not only we respected the essence of the character and the duality of it's beauty while being invincible, I don't see her more hyper-sexualized then the game listed up-here, or even older series like Ghost in a Shell and so on...

At least she (our artist) created a women who could exist in real life and for me, I think the actress manage to nail it perfectly. Meanwhile in our game we have recording of live people dying in a plane crash, serial killer who molested children... we don't put ourselves any limitation to explore all side of human psychology and the range of emotion we can create in our playerbase. And at the end, the one thing that shock is a girl in body painting?

We are 18+ and rest assure the cyber-mage is the least shocking part of the game. And I disagree, we don't do any of this freely or unjustified. To quote a player of the last arg, (http://www.mmorpg.com/gamelist.cfm/game/404/feature/6528) I think we are doing something that is really rare, treat you like adult and expect you can take it. =)


That said, again, the goal was to have a fun and open discussion about the game, why you loved it or what's missing to make it you fall in loved with it. It didn't worked here. My bad!

PostPosted: Sat Apr 05, 2014 3:12 am
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AssassinB
Decorated


Joined: 26 Sep 2013
Posts: 215

Anashel wrote:
AssassinB wrote:
I played it and I pledged to it, because this guy^ right above me and his team know how to put together a pretty good ARG that requires a lot of teamwork and brainpower. We hit walls a couple times but the challenge is what keeps us going!


Thank you for your support! From now on, watch for any black SUV in you area... =)


Aaaaaaand now I'm going to keep the deadbolt locked all the time, thanks for the early warning xD

danteIL wrote:
And secondly, I still stand by my reaction to the Cyber-Mage. Even if there is good in-game reason for this, it is still gratuitous and unnecessary.


A scantily clad woman in a game environment might be "unnecessary" to you, but it's just artwork man it's not like a chick is doing a pole-dance every time we finished a mission, besides as Anashel pointed out there are many other games who are waaaaay worse offenders in terms of how they display women

Anashel wrote:
That said, again, the goal was to have a fun and open discussion about the game, why you loved it or what's missing to make it you fall in loved with it. It didn't worked here. My bad!


Don't talk like that man the Unfiction community sometimes gets a little opinionated, everyone here is from different parts of the internet, some masked with more anonymity, and I'm sure some of us are used to posting with strong opinions (because I sure am). It's not to be taken as every users general reaction when one person on here posts their opinions on a game, I mean obviously we all aren't thinking like him because I and many others have pledged.

What I'm getting at is don't feel unwelcomed by the community just because someone is nit-picky. I know when it comes to the Slenderman series I can get pretty nit-picky myself to a point of pissing people off, so that's just kind of how it is around here now. Wasn't always, but it is now...

PostPosted: Sat Apr 05, 2014 11:36 am
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SpaceBass
The BADministrator


Joined: 20 Sep 2002
Posts: 2701
Location: pellucidar

There was an article about this on Massively about a week ago, with some additional details about future plans if the campaign gets funded.
_________________
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http://www.unfiction.com/


PostPosted: Sat Apr 05, 2014 2:35 pm
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