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 Forum index » Chaotic Fiction » 10Cloverfield Lane
[LOCKED] 10 Cloverfield Lane
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bryanflurry
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Joined: 02 Aug 2007
Posts: 477
Location: Mississauga, Canada

Fluffyfjord wrote:
The main difference is that Swamp Pop is a real drink, and an IRL, established brand.
Oh good, I was gonna have a problem with the timeline of events if the website was copyrighted in 2016.

And it's good to be back. I missed this Smile

PostPosted: Sun Jan 17, 2016 5:20 am
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Brauley1
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Joined: 31 Dec 2010
Posts: 93

I don't think that analysis of the history of the Swamp Pop website is correct.
I was doing some fact-checking, using the same website that Virtuallyquinn used and the URL for the shopify store.

The Wayback Machine defaults to the nearest snapshot of a website if you choose a month in which there is no snapshot. So if I choose November 2015 for the Swamp Pop store it defaults to the January 17th 2016 snapshot, complete with the changes to do with 10CL, because the last snapshot in 2015 was done in August and the January snapshot is the most recent one.

Following the snapshots from the main Swamp Pop website, not the shop, we see that it does have a snapshot from November 2015. However, clicking the "Buy Online!" link on that snapshot just takes us to the closest snapshot of the shopify site to November 2015 which is....
You guessed it, January 17th 2016.

So there is no proof that the Swamp Pop shop was updated with relevant information prior to the trailer release.

Anyway, if it is a part of an ARG why is it just rehashing things from the trailer and not providing us with even the smallest tidbit of new info?

EDIT: It is possible for edits to websites to be made between snapshots. I'm not outright saying that the changes weren't made in November, I'm just saying that it's difficult to prove.

PostPosted: Sun Jan 17, 2016 5:23 am
Last edited by Brauley1 on Sun Jan 17, 2016 5:40 am; edited 1 time in total
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Fluffyfjord
Boot


Joined: 16 Jan 2016
Posts: 13

Brauley1 wrote:
Anyway, if it is a part of an ARG why is it just rehashing things from the trailer and not providing us with even the smallest tidbit of new info?


That's why I have my doubts about all this.

PostPosted: Sun Jan 17, 2016 5:27 am
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VirtuallyQuinn
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Joined: 15 Jan 2016
Posts: 81

slusho!666 wrote:
Koala Bro wrote:
I honestly don't think they are in game. I am not convinced there is a game. Kust think they are selling drinks


that's fair--we don't really have anything to go off of until today and it could just be the company capitalizing on a trailer that has some heat. after all, they have been in business since 2013 and only decided to make their shop available this month. they could be just trying to make a buck.

i think that this wreaks of a nondisclosure deal, but there are so many reasons to be skeptical. I think the reference to the song as well as the previous slusho! logo are too much to be not connected at this point. i am hopelessly optimistic these leads pan out.


Some corrections since I dug into this deeper

Their webmasters are such they change the copyright every year. Their site is this way since 2012 when they first launched. They started this company/product in 2012.

According to the way back machine, they first put the store up in 2014.
It had different menu links up until fall 2015. The shop never had any 15 year shelter supply product selling for any amount, let alone $4,813. Their tagline read: you've come to the right place, my friend and not 'you can't drink just four'.

These changes were made in November 2015.

I acknowledged this about the way back machine. The punchline, again, is that in September their site looked one way. Between November and January 10 it changed to what it is now. This is prior to the trailer launch, meaning they did not do this after launch when people started calling them, to cash in as a nod to the cloverfield fans.

I don't dispute product placement either way. Clearly it is. That is not at all what any of us are referring to.

I spelled it out quite clearly on the one link I posted with the info. It doesn't need a specific date. The point is that it was changed BEFORE the trailer came out and as early as November. In November the site was changed to reflect its current iteration.

They never mentioned a single word about this from day one which is quite unreasonable and illogical if their motivation was cash grab - that requires publicity. They could've milked it for 2 years and tied it directly straight up to Cloverfield and gotten this same result - curious people ordering soda.

To not mention this huge promotional break is the red flag. To quietly alter their website to coincide with the trailer's UPCOMING release - also quietly "leaked" by who knows who, screams that Swamp Pop is IG. YES they are real, that doesn't make a shred of difference.

The news station in Cloverfield was real.

All the NY locations were real.

Myspace was real with fictional characters

House of Leaves was a real book read by a fictional character

So Swamp Pop is real and a featured product in the movie and trailer.

That they added these associations was IG clues that this is not just some off the cuff half ass rip of somebody's script and slapping Cloverfield on it and throwing it out in 2 months with no viral campaign.

It's the Slusho tshirt that says this is exactly IG, it's beginning and more will be uncovered.

Can't make it any clearer than that.

PostPosted: Sun Jan 17, 2016 5:31 am
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VirtuallyQuinn
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Joined: 15 Jan 2016
Posts: 81

Well, except to add this - found on reddit just now...

https://imgur.com/J17IpCs

LOLOL

Mr. Green

PostPosted: Sun Jan 17, 2016 5:49 am
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Koala Bro
Boot

Joined: 16 Jan 2016
Posts: 12

VirtuallyQuinn wrote:
slusho!666 wrote:
Koala Bro wrote:
I honestly don't think they are in game. I am not convinced there is a game. Kust think they are selling drinks


that's fair--we don't really have anything to go off of until today and it could just be the company capitalizing on a trailer that has some heat. after all, they have been in business since 2013 and only decided to make their shop available this month. they could be just trying to make a buck.

i think that this wreaks of a nondisclosure deal, but there are so many reasons to be skeptical. I think the reference to the song as well as the previous slusho! logo are too much to be not connected at this point. i am hopelessly optimistic these leads pan out.


Some corrections since I dug into this deeper

Their webmasters are such they change the copyright every year. Their site is this way since 2012 when they first launched. They started this company/product in 2012.

According to the way back machine, they first put the store up in 2014.
It had different menu links up until fall 2015. The shop never had any 15 year shelter supply product selling for any amount, let alone $4,813. Their tagline read: you've come to the right place, my friend and not 'you can't drink just four'.

These changes were made in November 2015.

I acknowledged this about the way back machine. The punchline, again, is that in September their site looked one way. Between November and January 10 it changed to what it is now. This is prior to the trailer launch, meaning they did not do this after launch when people started calling them, to cash in as a nod to the cloverfield fans.

I don't dispute product placement either way. Clearly it is. That is not at all what any of us are referring to.

I spelled it out quite clearly on the one link I posted with the info. It doesn't need a specific date. The point is that it was changed BEFORE the trailer came out and as early as November. In November the site was changed to reflect its current iteration.

They never mentioned a single word about this from day one which is quite unreasonable and illogical if their motivation was cash grab - that requires publicity. They could've milked it for 2 years and tied it directly straight up to Cloverfield and gotten this same result - curious people ordering soda.

To not mention this huge promotional break is the red flag. To quietly alter their website to coincide with the trailer's UPCOMING release - also quietly "leaked" by who knows who, screams that Swamp Pop is IG. YES they are real, that doesn't make a shred of difference.

The news station in Cloverfield was real.

All the NY locations were real.

Myspace was real with fictional characters

House of Leaves was a real book read by a fictional character

So Swamp Pop is real and a featured product in the movie and trailer.

That they added these associations was IG clues that this is not just some off the cuff half ass rip of somebody's script and slapping Cloverfield on it and throwing it out in 2 months with no viral campaign.

It's the Slusho tshirt that says this is exactly IG, it's beginning and more will be uncovered.

Can't make it any clearer than that.


Ok I am convinced

PostPosted: Sun Jan 17, 2016 5:55 am
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Brauley1
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Joined: 31 Dec 2010
Posts: 93

VirtuallyQuinn wrote:
I acknowledged this about the way back machine. The punchline, again, is that in September their site looked one way. Between November and January 10 it changed to what it is now. This is prior to the trailer launch, meaning they did not do this after launch when people started calling them, to cash in as a nod to the cloverfield fans.


There is no snapshot for the Shopify shop on January 10th. The only Shopify snapshot for this year is January 17th.
Therefore we cannot know that the shop was changed before the trailer was released.
EDIT: New Zealand timezone if that makes some dates a bit off, but it shouldn't change enough to prove that the changes were made pre-trailer.


PostPosted: Sun Jan 17, 2016 6:02 am
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VirtuallyQuinn
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Joined: 15 Jan 2016
Posts: 81

Yes you can. Click the date and click the link.

PostPosted: Sun Jan 17, 2016 6:20 am
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Brauley1
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Joined: 31 Dec 2010
Posts: 93

Are you sure you're not looking at the Wayback page for the main Swamp Pop website? Because that has a snapshot and link for the 10th. But on the calendar for the Swamp Pop Shopify store the 10 in the January is just plain text, there is no link there, indicating no snapshot for that date.

PostPosted: Sun Jan 17, 2016 6:25 am
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VirtuallyQuinn
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Joined: 15 Jan 2016
Posts: 81

Well I got screen caps of everything I clicked on.

It doesn't matter if it was September or October or June or December.

The point, again, is that the changes were done before January - the only 2 weeks of this month this year. The trailer was out 2 days ago. Their site changes to reflect the faux SHELTER SUPPLIES they're out of stock on*** big in your face clue*** BEFORE the trailer was released.

Look at it again.

Let's say Swamp Pop - as real - is OOG and they got their product in the movie. As far as they'd know, the drink is in a movie called Valencia. So we get Bad Robot on the scene and suddenly they have NDAs to honor. Cool. Once the screening part happens, they no longer seem to be under an NDA, and still presume this movie is called Valencia. MEW is talking about it interviews, other articles are out about the movie.

Why then wouldn't Swamp Pop be free to bust out and acknowledge to their own customer base their product is going to be in a JJA movie called Valencia?

Why, if they knew this movie was called Valencia - OOG for real - would they even remotely think to add a fake product for a 15 year shelter supply and then put up a Cloverfield related tag line? Why would they put the price on their OOG website where real customers who were customers before the movie would go only to be misled?

And why, exactly, would they be out of stock on shelter supplies at all when they NEVER in the entire history of their website, store, or social media pages ever advertised they whipped up a doomsday package for preppers? Why would the be sold out of something they never offered to begin with? How would it be sold out when it was never in the store prior to November?

Where are the reviews of people who bought all these shelter supplies? Where are the pissers and moaners complaining on facebook they didn't get all 5034 thousand bottles or they got grape instead of guava?

The fact ONLY cloverfans know that shelter package is not real and they are not acknowledging it OOG to their actual customers means clearly that it's supposed to be IG for cloverfans, tied to this movie and the drink four line is our big in your face clue that this is real, it's really happening, there's more coming, it is IG, and it is the "game" - or, at absolute least, letting cloverfans know "the game is afoot".

Would a legitimate company put up a link to fake sold out products and risk alienating their actual real customers?

Why wouldn't they, upon being informed the name had been changed to 10CL, go ahead and announce it to their own real base? Would any of their demographic even be Cloverfield fans? How would they know unless they acknowledged it to them directly in the 2 year span leading to the release?

If it's OOG they'd behave appropriately and realistically in an OOG fashion, even if they just "nodded" to cloverfans. What would make them think any clover fan would bother ending up on their site at all, let alone clicking the buy link to get soda when their actual focus is ARG and Cloverfield and characters and clues? What would a real soft drink have to do with anything beyond OOG product placement that would inspire anybody to look to begin with?

Nothing.

They would have no way - as OOG - to know to anticipate cloverfan traffic.


The fact they did and changed things on the dl months in advance and never acknowledged it is what proves it's IG, that they were informed that cloverfans will eventually find their site, and if there is a viral game attached, it's unlikely they'd have been allowed to inject their own "nod" either way that led nowhere. If they'd not put those particular clues on the site it would've been sailed over as irrelevant product placement.

The fact the "nods" and product placement is there is NOT the reason people ordered the soda. The fact it's IG at all and part of the Cloverfield universe is what inspired people to order their drinks.

This was the start. Something is coming! Razz

PostPosted: Sun Jan 17, 2016 6:50 am
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Fluffyfjord
Boot


Joined: 16 Jan 2016
Posts: 13

If there is one, I expect the ARG to start up in a few days, or even a week.

PostPosted: Sun Jan 17, 2016 7:14 am
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sp103
Unfettered

Joined: 07 Jan 2008
Posts: 447

Alright,
My take on this is this not a cloverfield
Sequel but uses the "monster" idea as
Outlined on the poster.

This is a usage of the cloverfield name and its
Telling us straight to our faces "monsters
Come in many forms" indicating a new or different
Monster is involved.
That appears to be John Goodman holding
People in captivity in an underground bunker
Staring the upstairs world is inhabitable.

This sucks to say but I don't expect any mr grumpy pants or offsprings to
Be showing up here.

PostPosted: Sun Jan 17, 2016 7:33 am
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MrDannyO
Boot

Joined: 15 Jan 2016
Posts: 24

sp103 wrote:
Alright,
My take on this is this not a cloverfield
Sequel but uses the "monster" idea as
Outlined on the poster.

This is a usage of the cloverfield name and its
Telling us straight to our faces "monsters
Come in many forms" indicating a new or different
Monster is involved.
That appears to be John Goodman holding
People in captivity in an underground bunker
Staring the upstairs world is inhabitable.

This sucks to say but I don't expect any mr grumpy pants or offsprings to
Be showing up here.



Yeah to be honest im not expecting to see Clover but some type of link to it at least, whatever that link is obviously we are still yet to know.

PostPosted: Sun Jan 17, 2016 9:59 am
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Pixiestix
Resident Angry Midget


Joined: 26 Aug 2004
Posts: 2465
Location: Tomorrow's Talk Studios

Hey guys, small request - stop super-nesting. There is no need to quote half a page of dialog from 8 different posts. It clutters things up. Thanks Smile

---

bryanflurry wrote:
Oh good, I was gonna have a problem with the timeline of events if the website was copyrighted in 2016.

I again refer to the Romero living dead universe..... Timelines break down but you suspend it for the story, and it doesn't even make you blink. You'll get past it if this happens in this movie if it is good.

---

Does anyone else remember when JJ said he wanted to make a plethora of various monsters, a la Toho's kaiju collection? It's possible this will have nothing at all to do with Cloverfield as we know it, but maybe he's just fulfilling his want to make a monster anthology. Connected by title only, but not actually same universe. I'd be cool with that. (Yes, I'm still only spec'ing movie. I still don't think there is an immersive fiction or an ARG happening yet)
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PostPosted: Sun Jan 17, 2016 11:14 am
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Clovie4796
Boot


Joined: 16 Jan 2016
Posts: 27

3-11-16.com takes you to this.
Bomb_Shelter_kit1.jpg
 Description   
 Filesize   126.4KB
 Viewed   47 Time(s)

Bomb_Shelter_kit1.jpg


PostPosted: Sun Jan 17, 2016 11:31 am
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