unforum

[bryanflurry]

I'm leaning more that the bunker is in 10 Cloverfield Lane (which state I don't know) hence the title of the movie. Maybe in the fields, as the movie poster hints. And at the end of the trailer, I kinda see a tractor with field crops behind it.

/spec

edit: sorry I forgot to say I tried searching for addresses with 10 Cloverfield Lane, it's all in America, and 1 in New Zealand. Nothing in France.

[ljm]

I've been doing my own look through all this because I'm pretty convinced there is no game here, and like I said a couple posts ago, the only thing hanging me up was Virtually Quinn's post that she linked to on Reddit that argued the Wayback Machine proved that Swamp Pop added the shelter supply to their product page in November of 2015, which would prove they are complicit.

I don't think that's accurate, at least from my investigation of the Wayback Machine records.

Sorry, if you have all covered this already. I read from the discovery of SP all the way to current on this thread and didn't see any close analysis of this.

It seems like there are three points that suggest Swamp Pop is IG:

1. Wayback Machine archives showing that Shelter Supply was added in November 2015.

2. Swamp Pop's use of movie related intellectual property, which suggests they have permission or they're just incredibly dumb.

3. Swamp Pop emails and responses that mention cryptic references to problems on the East Coast.

On point 1:

If you click through the Swamp Pop archives on the Wayback Machine, and you start with the November 19, 2015 home page archive, and then click on the Buy button, you're not staying on a November 19 archive of the Shopify link. Wayback Machine moves you to the January 17 archive of the Shopify link, which is where the product is added. After the trailer came out and their Google News Alert started freaking out when people recognized the soda.

On point 2:

It's notable that at no point is Swamp Pop actually infringing on Paramount/BR IP… they don't use the actual Slusho tagline, they don't use the actual Valencia production logo that we've seen on Instagram with the hollow bottom right lobe of the radiation symbol, etc. One of the arguments that has been made is that SP wouldn't use the movie's IP without permission from the owners. But, in reality, they're not using any of the movie's IP, they're using stuff really *close* to the movie's IP but intentionally substantially different. Which suggests to me that they *don't* have permission and they're not IG.

Not to mention that all of those references are just WAY too on the nose for what we know BR ARGs to use. It doesn't *feel* like an ARG, it just feels like a company making a cute nod to the fans.

And point 3:

All of the references they're making seem to me to be references to Cloverfield, and not the trailer. Supply problems on the east coast? The Cloverfield ARG was played in "real time", meaning that the events in the movie happened on the day of release of the movie and all of the ARG was supposedly happening "live". If we're still in that universe, so to speak, then the events of Cloverfield happened 8 years ago. So either they're referencing Cloverfield and haven't managed to fix their supply line 8 years after the "problems" on the east coast, or they're not referencing Cloverfield and then the point is moot. Their reference to problems about supply chain on the east coast suggest to me that they have no idea exactly how deep this ARG thing goes and how to "play" from their end and that they're trying to play along cutely but have zero idea how.

So I'm pretty much convinced at this point that Swamp Pop is OOG and about to get a phone call from Bad Robot or Paramount's legal team. Once again sorry if this is all old news for you guys but I wanted to look into it myself and didn't catch if somebody had already gone over this.

[Magus00]

Game or no game, time will tell.

Fun fact: If you take the date of the movie's release, then the numbers punched into the juke box, then remove the 1's because "there doesn't seem to be any 1 around", you get 3-6-4-8-3. Mathmatically, that comes to -18. That might look a little familiar since 1-18-08...

Not that I think that this leads anywhere. Just an interesting fact.

[Adm_BlackCat]

I also take issue with the idea that part of the experience would possibly require some individuals to make a purchase from the Swamp Pop store.
If that was the grand idea by TPTB on how to initiate the next phase then IMO it's a misstep. This is still marketing/advertising, and to require a purchase be made so I may participate in said marketing is wrong.

[catherwood]

[AntaresMHD]

Good breakdown, ljm. Precisely what you said about the taglines and such used by SP is what got me thinking about the validity of this whole thing earlier today, because yeah, they're pulling a cheap chinese knockoff kind of thing regarding Slusho, it all seems familiar to us but in no way it seems to reference anything particularly new.
Of course there's the thing about the long term supply item: why would a company that sells real products try and trick people to message them back about something if they are OOG? The messaging doesn't require any sort of purchase so at least it's the only thing that one might consider in their favor if this was actually IG. But other than that, it all looks like a cash-in. Until we see people here with their purchases confirming there's clues or not, we can't know for sure... I would've bought some but the shipping alone to my country would've rendered the whole investment absurd, not to mention it would've taken at least month and a half to arrive.

[Pixiestix]

[Kantei]

[Nixeclips13]

A fascinating theory.

[VirtuallyQuinn]

[Pixiestix]

awwww, decided to re-watch Jamie's videos {still so glad she was so underused in the film}.

HAHAHAHA I totally forgot about the ridiculous way Jamie had to drink her beer on the video because they couldn't risk showing any of the label since they didn't have the rights {!!!!!!!}

[Adm_BlackCat]

@catherwood heck yeah I participated in that experience! It was good, and the community was great, as always. But true, I bought so much gum for the codes that I knew were part of that experience.
But, yeah, what Pixiestix said.

[dmax]

[CynAnne]

[gimlet]