Return to Unfiction unforum
 a.r.g.b.b 
FAQ FAQ   Search Search 
 
Welcome!
New users, PLEASE read these forum guidelines. New posters, SEARCH before posting and read these rules before posting your killer new campaign. New players may also wish to peruse the ARG Player Tutorial.

All users must abide by the Terms of Service.
Website Restoration Project
This archiving project is a collaboration between Unfiction and Sean Stacey (SpaceBass), Brian Enigma (BrianEnigma), and Laura E. Hall (lehall) with
the Center for Immersive Arts.
Announcements
This is a static snapshot of the
Unfiction forums, as of
July 23, 2017.
This site is intended as an archive to chronicle the history of Alternate Reality Games.
  

The time now is Tue Nov 12, 2024 4:45 am
All times are UTC - 4 (DST in action)		 View posts in this forum since last visit
View unanswered posts in this forum
Calendar
 Forum index » Archive » Archive: General » ARG: Lonelygirl15 / OpAphid
Lonelygirl15 Product Placement starts
View previous topicView next topic
Page 1 of 1 [5 Posts]  
Author Message
konamouse
Official uF Dietitian


Joined: 02 Dec 2002
Posts: 8010
Location: My own alternate reality

 		Lonelygirl15 Product Placement starts
http://jam.canoe.ca/Television/2007/03/28/3854273-ap.html

Quote:
'Lonelygirl15' adopts product placement

By GARY GENTILE

LOS ANGELES (AP) - In last week's episode of the web drama "Lonelygirl15," teen pals Bree, Daniel and Jonas are on the road, running from the mysterious evil group "The Order" when Daniel spots Bree clutching a small, lime-green box.

"What's that? Daniel says. "Ice Breakers Sours Gum," Bree replies as the camera zooms in for a close-up - on the box.

After offering it to her buddies, Bree playfully pops the last four pieces into her mouth with a giggle.

The exchange is more than just a light moment in a web drama that's taken a dark turn. It's a paid advertisement known in the entertainment industry as a product placement, a way for the popular teen Internet soap opera to boost its finances.

The show became a web sensation last fall after episodes were posted on YouTube. The success continued even after it was revealed that the homespun videos were actually a scripted series created by three friends and starring 19-year-old actress Jessica Lee Rose.

The creators have been searching for ways to raise money to keep the production going, including adding static advertisements to the end of each episode, with the proceeds split with the Internet site that now hosts the videos. They have also been soliciting donations from fans.

As short, episodic entertainment begins to flourish on the web, other show creators are also thinking of integrating ad messages into their plots. After all, the same has been done for years in films, TV shows and even video games.

Advertisers are also looking to spend more money online as their traditional TV audience begins to splinter.

"The goal was to raise awareness of the brand among our target consumers," said Kirk Saville, a spokesman for Hershey Co., which makes Ice Breakers. "It already has generated substantial interest on the LG15 site and blogs worldwide."

Hershey and the creators of "Lonelygirl15" would not discuss the financial terms of the deal.

The show's makers had hoped from the start that advertisers would pay to have their food, clothes, cellphones or other such products used by the show's characters.

About a month ago, they were approached by Hershey's advertising agency. It turned out the brand manager for Ice Breakers gum was a big fan of the show and felt that featuring the product in an episode would reach the desired demographic.

But the show's creators were concerned the fan base would rebel.

"When we realized we were going to do it, we went on the forum and said a candy company approached us and wants to do an integration," co-creator Greg Goodfried said. "We told them Bree and Daniel will eat it. But we also said we're not going to do it if it pisses you off."

Of the 200 people who responded, 90 per cent approved, Goodfried said.

Remarks posted online after the episode aired also ran mostly in favour.

_________________
'squeek'
r u a Sammeeeee? I am Forever!

PostPosted: Fri Mar 30, 2007 1:32 am
 View user's profile
 Back to top 
aliendial
Unfictologist


Joined: 29 Sep 2002
Posts: 3438
Location: Far Far Away. Nowhere Near You. Really.

 		I won't start a new thread for this, as this is not being watched actively here, but------she's dead! The cult took her blood...OMG! And they're looking for more candidates (cue creepy music).

http://news.yahoo.com/s/ap/20070804/ap_en_ce/lonelygirl15_finale_9
_________________
aliendial

PostPosted: Sat Aug 04, 2007 11:24 am
 View user's profile
 Back to top 
konamouse
Official uF Dietitian


Joined: 02 Dec 2002
Posts: 8010
Location: My own alternate reality

 		Shocked Very good on the writers! Great cliffhanger and the opportunity for the actress to move onward in her career.

/me will have to have her marathon viewing session soon. Can't see YT from work this weekend.
_________________
'squeek'
r u a Sammeeeee? I am Forever!

PostPosted: Sat Aug 04, 2007 11:32 am
 View user's profile
 Back to top 
Rekidk
Entrenched


Joined: 19 Dec 2006
Posts: 992
Location: Indiana, USA

 		Yeah, it was awesome. Smile
_________________
iTube - iTweet - iNetwork

PostPosted: Sat Aug 04, 2007 11:42 am
 View user's profile Visit poster's website
 Back to top 
williamson
Guest


 		 Language Translator
Make a page online with our free resources. BUILD your site and BUILD your traffic by using our fre
Hi dude,
I'm williamson form ASIAN pacific area.
I like this forum as good community. First time I've came here across by Google, now I'm a register weekly fan of this forum. Although, my internet connection is limited so sometimes missing.

I like to create good community, but not spamming.
Thanks guys who are like to be my friends.

GREAT post.thanks

Introduce to us
/edit: spam links removed -ndemeter

PostPosted: Tue Mar 15, 2011 2:41 am
 Back to top 
Display posts from previous:   Sort by:   
Page 1 of 1 [5 Posts]  
View previous topicView next topic
 Forum index » Archive » Archive: General » ARG: Lonelygirl15 / OpAphid
Jump to:  


You cannot post new topics in this forum
You cannot reply to topics in this forum
You cannot edit your posts in this forum
You cannot delete your posts in this forum
You cannot vote in polls in this forum
You cannot attach files in this forum
You can download files in this forum
You cannot post calendar events in this forum



Powered by phpBB © 2001, 2005 phpBB Group