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 Forum index » Updates » Press and Other Analysis
General Press Thread
Moderators: krystyn
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Ranger D
Unfettered

Joined: 24 Aug 2004
Posts: 522
Location: Nor Cal

 		Business 2.0 January/February Issue
In the January/February issue of Business 2.0, there is a 20 page section called "What Works: The Smart List". This section is described as, "Bold thinkers. Brilliant ideas. Clever Strategies. Savvy execution. Our annual tip of the hat to the brightest minds in the business and the miraculous feats they've accomplished."

On page 62 we have an article about the U2 iPod campain and then the following:

Business 2.0 Volume 6, Number 1 wrote:

Luring Gamers Like Bees to Honey

It began as a Web-based mystery. Who hacked the website of a Napa Valley beekeeper, leaving behind a series of GPS coordinates? Why were pay phones at the Empire State Building delivering installments of a sci-fi radio drama? And what does all this have to do with the aliens who will attack Earth in 2552?
As these questions gripped tens of millions of Web surfers last summer and fall, the answers led to a viral marketing campain created for Microsoft by Seattle-based 4TwoEntertaiment to promote Halo 2, the log awaited sequel to the Xbox videogame hit.
ilovebees.com, the beekeeping site, served as the jumping off point for an elaborate whodunit designed to generate buzz among gamers. The URL first appeared for a split second at the end of a Halo 2 promotional trailer. Gamers took the bait and swarmed the site. What they found was an innocent-looking home page for Margaret's Honey bee farm that appeared to be hacked; an ominous block of cryptic text offered clues that set the sci-fi role-playing game in motion- until it mushroomed into a full-blown mania. During the four-month campain leading to Halo 2's November debut, the beekeeping website logged 80 million hits, while thousands of players pieced together hints involving GPS coordinates and pay phones that all tied into the videogame's interplanetary-warfare storyline.
The massive buzz set the stage for Halo 2's hugely successful introduction. In it's first 24 hours, the sci-fi shoot-'em-up pulled down an astonishing $125 million- the biggest debut in console videogame history.


Then there is a picture of the Master Chief wearing a lapel button that says "I (heart) BEES".

And yes, they did miss-spell 4orty2wo Entertainment. They have been notified. Smile
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Sofia, with a dash of Sophrosune and a pinch of Mythopoeia.
LastCallPoker : Durandal
Chief Warrant Officer Ranger D, UNSC Apocalypso

PostPosted: Thu Feb 03, 2005 7:44 pm
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WhiteGulls
Unfettered


Joined: 08 Aug 2004
Posts: 331
Location: Portland

 		O_O I want a picture of that MC! Scan! SCAN!
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the last fortress | 17:23:00

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PostPosted: Thu Feb 03, 2005 8:26 pm
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Ranger D
Unfettered

Joined: 24 Aug 2004
Posts: 522
Location: Nor Cal

 		Per request, here's the pic. I tried my best to despeckle it.
MC_loves_bees.jpg
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MC_loves_bees.jpg
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Sofia, with a dash of Sophrosune and a pinch of Mythopoeia.
LastCallPoker : Durandal
Chief Warrant Officer Ranger D, UNSC Apocalypso

PostPosted: Fri Feb 04, 2005 6:26 pm
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WhiteGulls
Unfettered


Joined: 08 Aug 2004
Posts: 331
Location: Portland

 		*smile-smile* Thankyou! I have a new avatar for other sites now!
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the last fortress | 17:23:00

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PostPosted: Fri Feb 04, 2005 8:05 pm
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hmrpita
Unfettered


Joined: 27 Aug 2004
Posts: 629
Location: East of the Ocean, West of the Bay, Close to many faults

 		Hi Everybody.

Alex Handy's article, The Buzzmakers in East Bay Express is out.

Now I shall read it myself.
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As is your sort of mind,
So is your sort of search;
You will find what you desire.
--Robert Browning

PostPosted: Wed May 18, 2005 7:56 pm
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krystynModerator
I Never Tire of My Own Voice


Joined: 26 Sep 2002
Posts: 3651
Location: Is not Chicago

 		It's so cool, and pita is a rockstar!

PostPosted: Wed May 18, 2005 8:38 pm
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missphinx
Unfettered

Joined: 02 Oct 2003
Posts: 395

 		Yes she is!
I scanned the cover and the front page of the article. Look here: http://forums.unfiction.com/forums/viewtopic.php?t=10688

PostPosted: Wed May 18, 2005 10:24 pm
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cabalagent23
Veteran

Joined: 25 Sep 2002
Posts: 99

 		Italian magazine article about ARGs
ARGs continue to get good international press, with a recent article in an Italian magazine getting a great response from readers and the editorial staff too. The article generated enough interest that the reporter is doing a longer and more detailed follow-up for an upcoming issue.

You can see scans of the first article here:

http://www.daveszulborski.com/italianmagarticle.html

There are two pages so be sure to click on the link at the bottom of the page to see them both.

BTW, I'm planning on posting scans from the ARG article in the September issue of Now Playing magazine this weekend, so watch that thread for the link sometime soon.

Enjoy.
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PostPosted: Fri Oct 21, 2005 7:24 pm
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Phaedra
Lurker v2.0


Joined: 21 Sep 2004
Posts: 4033
Location: Here, obviously

 		Small article about ARGs in delawareonline -- calls them the "latest gaming craze" and describes edoc laundry and PXC.
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Voted Most Likely to Thread-Jack and Most Patient Explainer in the ILoveBees Awards.

World Champion: Cruel 2B Kind

PostPosted: Wed Aug 09, 2006 6:42 pm
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aliendial
Unfictologist


Joined: 29 Sep 2002
Posts: 3438
Location: Far Far Away. Nowhere Near You. Really.

 		Wall Street Journal article on what we might call immersive advertising - mentions ARGs.

http://online.wsj.com/article/SB116364860104924771.html?mod=googlenews_wsj

(or search at wsj.com for "fake biotech")
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aliendial

PostPosted: Thu Nov 16, 2006 1:56 pm
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konamouse
Official uF Dietitian


Joined: 02 Dec 2002
Posts: 8010
Location: My own alternate reality
aliendial wrote:
Wall Street Journal article on what we might call immersive advertising - mentions ARGs.

http://online.wsj.com/article/SB116364860104924771.html?mod=googlenews_wsj

(or search at wsj.com for "fake biotech")


It starts out interesting, but, alas, since I am not a WSJ subscriber, the rest of the article is N/A.
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'squeek'
r u a Sammeeeee? I am Forever!

PostPosted: Thu Nov 16, 2006 2:22 pm
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Noyb
Veteran


Joined: 19 Jan 2007
Posts: 71

 		NPR's show "This American Life" had a segment on the MIT Mystery Hunt on its 2/16 episode. Not entirely ARG-related, but it gives an interesting look at the minds of puzzle solvers.

PostPosted: Wed Feb 21, 2007 11:47 pm
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catherwood
I Have 100 Cats and Smell of Wee

Joined: 25 Sep 2002
Posts: 4109
Location: Silicon Valley, CA

 		Rolling Stone salutes ARG-masters 42
I posted a transcript of a Rolling Stone article from April 19, 2007 here in the Year Zero thread, but the article is really about 4orty2wo Entertainment and the history of ARGs.

PostPosted: Tue May 01, 2007 9:02 pm
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Lysithea
Unfettered


Joined: 04 Feb 2004
Posts: 468
Location: Australia

 		A Win-Win Scenario: 'Game School' Aims to Engage and Educate
wired.com
Quote:
Right now, the ideas are vague but intriguing: Alternate reality games could be used to study science, as those players typically seek out and analyze data, and then propose and test their hypotheses. Salen also envisions harnessing the creative urges that kids already express through fan fiction, blogging and the creation of avatars and online identities.

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"Some people grow into their dreams instead of out of them." - Miles Vorkosigan

PostPosted: Mon Aug 06, 2007 9:22 am
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thebruce
Dances With Wikis


Joined: 16 Aug 2004
Posts: 6899
Location: Kitchener, Ontario

 		I found this comment quite interesting:
Quote:
Rote memorization seems archaic when every fact is accessible through a Google search. As Salen wrote in the school's proposal, "The meaning of 'knowing' today has shifted from being able to remember and repeat information to being able to find and use it."

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ARGFest 2013 - Seattle! ARGFest.com

PostPosted: Mon Aug 06, 2007 11:52 am
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