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[POTUS]

[META] Discussion on typography

[Salkunh]

maybe its just to emphasize different things? I must hold it in my hands bigger to give the print it out hint, in the newspapers to make it stand out against other classified ads....I think your reading waaaay too much into it tbh

[maxim]

But this is ARG spec... it's impossible to read too far into anything!

[Seej]

I think it's just to make it all fit nicely and look pretty. For example, in the Marchant quote the lines with fewer words on them are typed in a bigger face so that the line is the same length on the page (well, except for the bit where it goes wonky with the 'I' on I shall not put stock in images lit up before me).

Besides, it looks more interesting if they vary the size.

[spugmeistress]

to be fair i dont *think* there's any hidden codes in it or anything, but i do think the typography aspect is important, and not just to make it look pretty. one thing it does is establish a signature 'look' to in-game communications that can get our attention and even possibly confirm somethings authenticity, much like the typography used in commercial branding.

the second thing i think it is deliberately used for is to highlight important parts of the text, its basic design rules that bigger things are more important, and heirarchy of typefaces and sizes is used everywhere to denote more or less important (or attention grabbing) bits of information.

so yeah, i might just be re-iterating stuff other ppl have said, but these were th reasons why i thought the type thing was important in the first place.

rach =)

[POTUS]

Yeah - dig it. This very aesthetic is what separates good layout from poor layout. It's a cliche though to be "reading between the lines" so I am Maybe it will add up over time. I guess what;s worth noting for now is that the type-size will be relative, but the variants of all-caps and small-caps are readily distinguishable across ads.

I want the anwers now