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 Forum index » Meta » General META Discussion
Are ARGs dying, or in decline?
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FifthWall
Kilroy

Joined: 15 Feb 2013
Posts: 1

Are ARGs dying, or in decline?

I've admittedly been somewhat out of the loop for quite some time, so this is more an uneducated guesstimate than an attempt to stir the pot, but I was genuinely curious.

I just don't see as much passion in the community as I did in that post-Beast era. The earliest grassroots efforts (MU, LJ, CTW, etc.) spawned so much creativity and generated plenty of meta philosophizing and discussion. I remember browsing META almost daily, following along with impassioned debates and pie-in-the-sky hopes for the genre's innovative future...but for some reason I've seen that gradually peter out, starting around ILB and fizzling down to...whatever we have now.

What happened to those multi-page threads about TINAG philosophy, debates with foolhardy PMs that result in exodouses to other forums, and imbri's 10-paragraph-long posts about what an ARG should or shouldn't be? Why have so many of those original personalities who dreamt of the genre being recognized and respected as a modern art form not logged in for over half a decade?

Did the corporations mutate the form until it was unrecognizable, and now people can't be bothered to care? Did too many grassroots games implode and now people can't be arsed to even make those? Did everyone just grow up and I'm an idiot for expecting our Transmedia Storyteller Marketing Whizzes to grace an forum they barely remember posting in over a decade ago?

Does anyone still use IRC? Am I asking too many questions? Is TINAG even still a thing?

;_;

PostPosted: Fri Feb 15, 2013 12:51 am
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OhWhatProvidence
Entrenched


Joined: 26 Sep 2011
Posts: 819
Location: Dallas, Texas

I wasn't around for ILB or any of the early stuff, but there's still just as much passion as one can expect in a busy world. You just have to know what games to play- the ones that are actually really good. I know a miniature game I ran had people waiting up all night for tweets and updates, it was actually really cool. We are Earthborne, Biologic- there are still 'real' ARGs out there, but yea, there is a bit of a change in form. But it's not dead. And people come and go all the time. Some people who I didn't even know were a part of this forum still will post in games I follow. People just get busy, I think. Yea, there are a lot more grassroots, but taht just means there's more people that are new to the genre and interested in making ones. Sure, they may implode but once in a while something great may come of it. I don't think it's dead or in decline at all, just that more of a willingness to create, more of a drive to be a part of the community through the creation and playing- just in a somewhat diffirent manner than early on. And a lot of those threads on ethics and PMs and ect have, like you said, already reached pages. Sometime's what's said is said and you can't say much mroe.

If you'd like some discussions on ARGs, it seems like a lot of that has been confined to the Puppetmaster Help section for now. Ethics in Args, Interest in the Player vs Not, a few threads in the Slenderman Mythos section about how to redefine The SM Mythos into something totally new, sorta like what's goin gon with ARGs- sure, there's more interst and more crappy games but that also means more people are creating and making possibly memorable ones. (I'm hoping mine will be, I have a lot of hopes for it and we've got a great team/crew/cast and I'm hoping it can/might be as epic as some of the more memorable ones...)
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PostPosted: Fri Feb 15, 2013 8:20 am
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catherwood
I Have 100 Cats and Smell of Wee

Joined: 25 Sep 2002
Posts: 4109
Location: Silicon Valley, CA

Re: Are ARGs dying, or in decline?

FifthWall wrote:
Am I asking too many questions?

maybe, but I cannot resist addressing a few of them.

FifthWall wrote:
What happened to those multi-page threads about TINAG philosophy, debates with foolhardy PMs that result in exodouses to other forums, and imbri's 10-paragraph-long posts about what an ARG should or shouldn't be?

Perhaps we resolved most of the outstanding issues of those earlier times. Perhaps people just agreed to disagree, better to peacefully co-exist rather than demand uniform consensus.

FifthWall wrote:
Why have so many of those original personalities who dreamt of the genre being recognized and respected as a modern art form not logged in for over half a decade?

Some of them made it in the real world and got busy. The dream was realized, in a sense, with the recognition of "Transmedia Producer" as an official title by the Producers Guild of America. In a practical sense, this was more about being able to fund the genre than declare it to be a unique art form.

FifthWall wrote:
Did everyone just grow up and I'm an idiot for expecting our Transmedia Storyteller Marketing Whizzes to grace an forum they barely remember posting in over a decade ago?

see above. I'd rather they were too busy making games (and an income) to worry about whether they are posting here. (We really don't know how much or little they are reading.)

FifthWall wrote:
Did the corporations mutate the form until it was unrecognizable, and now people can't be bothered to care?

By "people", do you mean players? I see plenty of players still caring about finding a good game to play, but caring less about labels and categories to define what they do. Yes, corporations moved in and established a foothold in the realm of viral campaigns, but this has only enriched the spectrum of games.

FifthWall wrote:
Did too many grassroots games implode and now people can't be arsed to even make those?

Just this week, I've seen several new trailheads posted. At least one of those is surely a grassroots game.

FifthWall wrote:
Does anyone still use IRC?

Yes!
irc.chat-solutions.org
#unfiction

FifthWall wrote:
Is TINAG even still a thing?

Sure. We just don't need to mention it as much now.

Keep 'em coming!

PostPosted: Fri Feb 15, 2013 3:05 pm
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MageSteff
Pretty talky there aintcha, Talky?


Joined: 06 Jun 2003
Posts: 2716
Location: State of Denial

I still lurk.

Real life stole some of my time for a while, I held a full time job, and it is difficult to work a full day then put in another full day in the ARG universes. I had to have some time for a personal life as well.

I have tried to locate a game or two to get involved in but either I find out about them after they have hundreds of messages, and become difficult for me to catch up easily, or are just starting out, and things are moving a bit slowly then I forget to check on it regularly and ... fall behind.

But I still lurk.
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PostPosted: Sun Feb 17, 2013 1:25 am
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Crescent
Decorated


Joined: 05 May 2006
Posts: 281

losing its charm

For me personally, I feel that the puzzle desire is going out of people - its more the immediate solution desire now rather than the long haul desire to unravel something more - I don't think this is a good or bad thing - just a 'thing' which, in most part, is due to the current way of processing information.
Now, an iphone can look at a location, bring up all the info about it, gps can instantly place you somewhere, googlemaps can make you see the place without having to travel there and, ultimately, its a click-click-lcik got the answer - next - feed me more info.
The older days of finding clues etc in person are diminishing indeed, which, for me, was part of the fun. now - people just type it in, and get solutions - I'd make a puzzle for 2 hours, using tools etc online, and have people solve it in 2 minutes due to crashing it and bruteforcing it, rather than examine and take apart.
Then get complaints if you do something that isn't pure online - lost quite a few players as I'd used ultraviolet light in a clue I'd set - people weren't willing to source a uv light to read it [NOT buy it - but, if I was given a clue, I'd find a way - would you?]
I think that the way tech is now, if its not 'immediate' and instant, a lot of audience will be lost. If you cater for these as well, you lose the older audience who prefer more detailed aspects - the old 'can't please all of the people' adage is recalled but, ultimately, for me, ARG writing has lost its charm.
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PostPosted: Sat May 18, 2013 8:51 am
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zbeeblebrox
Unfettered


Joined: 10 Nov 2010
Posts: 420

This is a question in a similar vein. Like the OP, I haven't been very active in the core community for a pretty long while, and I'm curious if unforum is still the best place to find new ARGs? Is there some other centralized community that's popped up in the intervening years since the unfiction main site stopped updating, does this remain the most active place, or is everything dispersed now?

PostPosted: Sun Aug 18, 2013 5:02 am
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rose
...and then Magic happens


Joined: 26 Nov 2003
Posts: 4117

I don't know the answer to this question. I feel that maybe some of us feel that nothing can be as amazing as ilb or last call poker or the game for the dark knight.

I came back to the forum today because on gaming podcasts I kept hearing people talk, though very briefly, about an ARG for a game. I don't know if the scale is too broad now, or the stories more shallow. But it shocked me that this genre has become such a part of the gaming vocabulary that podcasts like giant bomb and g gamers with jobs would mention ARGs.

I think something happened where the game became more commercial and less artistic story telling. In contrast to ilb, the next halo campaign was a corporate sponsor nightmare, that I personally hated, and then there was the lost game which could have been awesome but seemed to have product placement more than story or community building. ( I may be remembering incorrectly.)

But I'm really excited by new developments of games that tie into the actual.sorry content and game play of video games (like majestic! )and the idea of funding a permanent kind of ARG through crowdsourcing.

I have been back on unifiction for a few hours after years away, so I don't know the exact answer. I do feel that the genre has the potential to still be huge and to draw people together.

I know this thread is old,but I wanted to answer and maybe some other old timers might have more answers.
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PostPosted: Thu Apr 10, 2014 2:17 am
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Thunderwolf
Unfettered


Joined: 18 Aug 2005
Posts: 419
Location: The Sprawl

I agree that many people just seem to have lost the ability or the desire to really work on solving problems collaboratively. Many "args" these days are simply video horror stories which don't have the same "underground hacker" feeling that many early args did (remember Majestic?).

One of things I loved about ARGs like Orbital Colony and Meigeist was the fact that the puzzles required you to go out and educate yourselves about various aspects of science, or history, or just interesting world facts. Even if you didn't solve the puzzles, you LEARNED something. And the players were great. I met one of my best friends playing Meigeist, and we still have regular movie nights where we reminisce about early ARGs and hacking puzzles.

Traditionally, I always turned to ARGs when something bad was going on in my life. It allowed me to escape the hum drum while not detaching myself from the world. The restless nights and unproductive days as I stewed over puzzles were superb. Recently I've been hoping to recapture some of that magic, but I've not really found anything I can get my teeth into. Everything seems so hollow. Occasionally there are some great games with some awesome puzzles, but the storyline is so far fetched that the TINAG element is lost.

Traditionally, Hollywood have been reluctant to try new things when money has been thin on the ground. Maybe it's the same for the ARGs - why spend money on an ARG campaign which may not drum up the product recognition you're hoping for, when you can just resort to traditional, tried and tested marketing techniques.

It saddens me to think that the best days of ARGs may be in the past. I'm building my own ARG at the moment, with a very old school vibe to it, in terms of storyline and puzzles... Only problem is that I'm just one man with limited funds, so most of the things I'd love to do might not be feasible... and I do have a real job too, which means limited time to work on it. Still I'm hoping to get it finished... I'm just not sure it would have the appeal as it might have had I made it 6 years ago.
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PostPosted: Sat May 03, 2014 12:20 pm
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catherwood
I Have 100 Cats and Smell of Wee

Joined: 25 Sep 2002
Posts: 4109
Location: Silicon Valley, CA

Thunderwolf wrote:
Traditionally, Hollywood have been reluctant to try new things when money has been thin on the ground. Maybe it's the same for the ARGs - why spend money on an ARG campaign which may not drum up the product recognition you're hoping for, when you can just resort to traditional, tried and tested marketing techniques.


Hollywood has a different agenda than product marketers. Brand loyalty for a product can last for years, while getting people to see a movie is a one-shot. Spending money to get people to spend money is tricky. People who play a movie-tie-in game are more likely to already be interested in the movie, and they would have been buying tickets anyway without the game.

Products are different. I *still* gravitate to the 5Gum section in my grocery store check-out line. I was not a gum-chewer before the ARG, but now I buy a pack when they come out with a new flavor. (I also still have packs of gum I bought for that icefly promotion.) Wrigley's marketing money was well-spent. However, I played it as a stand-alone computer game, buying access to the site to play their puzzles. I was not playing in collaboration with others, and I wasn't trying to solve a mystery. I unlocked pages of a story. That, to me, is not an ARG.

Did ILB turn me into a FPS player? Nope. Did Last Call Poker get me to buy whatever game they were promoting? Nope, and who even remembers that the game was called "Gun" and had nothing to do with online poker? Those may have been fun ARGs, but I doubt they were economically successful.

PostPosted: Sat May 03, 2014 2:24 pm
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Thunderwolf
Unfettered


Joined: 18 Aug 2005
Posts: 419
Location: The Sprawl

catherwood wrote:

Did ILB turn me into a FPS player? Nope. Did Last Call Poker get me to buy whatever game they were promoting? Nope, and who even remembers that the game was called "Gun" and had nothing to do with online poker? Those may have been fun ARGs, but I doubt they were economically successful.


Which is pretty much the point I was making - perhaps ARGs as marketing tools just aren't as effective as they used to be.
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PostPosted: Sat May 03, 2014 2:36 pm
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Anashel
Boot

Joined: 02 Aug 2008
Posts: 30
Location: Montreal

Nooooooo

Not dying. No. NOOOOOOO!

Ok ok, i'm far from neutral, but we strongly believe the genre has all it need to reach a larger audience. Maybe some rule need to be broken to let more people in, but for me the prospect of ARG never lost it's attraction.

The use of ARG as marketing components; agree. At the peak of Secret World we had close to 300 000 players at some point that dive in a puzzle. The game was perfect for such settings and the ARG culture was already strong in the community. It's not all product that are a perfect fit for an ARG campaign.

But the genre itself for me is far from dead, in fact I consider it highly underrated. We hope that with The Black Watchmen (http://steamcommunity.com/sharedfiles/filedetails/?id=306549883) we will succeed to bring ARG to a more general audience as we did with Secret World.

PostPosted: Sun Feb 15, 2015 12:54 pm
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thebruce
Dances With Wikis


Joined: 16 Aug 2004
Posts: 6899
Location: Kitchener, Ontario

I think ARGs in the classic sense will never be mainstream again. Not because that type of experience is not popular, but in the classic context, they were 'elite', subversive, beginning as something for those in the know and spread by word of mouth. These days, the type of experience still exists, but it's promoted, it's usually popular right off the bat, and generally they try to appeal to as many people from get go to start with a huge audience. There are aspects to ARGs that have changed from their early days until now, and certain aspects I really think just can't exist (in the mainstream) as they used to.

I don't think classic ARGs will ever go away, but they'll really exist as grassroots type projects, or independent productions that really won't be able to crack into the mainstream crowd. Times have changed and classic ARGs, I don't think, are compatible with the current times - on the mainstream stage.

Today there are some crazy awesome experiences and promotional campaigns that really help to draw the audience in, but our social capabilities, technologies, and preferences have evolved and improved over the years.

ARGs aren't dead. They're just not what and where they used to be.
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PostPosted: Thu Feb 19, 2015 12:58 pm
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BubbleBoy
Decorated


Joined: 16 Jul 2007
Posts: 271
Location: United States

There will always be stories to write. There will always be artists willing to experiment with different ways to deliver their message. ARGs are a unique experience, and a fun way to interact with your audience. They offer an artist/writer an opportunity to get that immediate feedback in a way that other delivery methods are not able to do. For those artists who do it for the opportunity to get their work "out there to the masses", no matter the size of the audience, and not for the money, this genre is a real draw. I'm just wondering if the new generation of artists and audience have been introduced to it.

PostPosted: Wed Mar 18, 2015 2:54 pm
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ryandrew
Unfettered


Joined: 21 Jan 2005
Posts: 575
Location: Manchester

I'm purely speaking for myself, but for me ARGs died somewhat at the same time that Perplex City did.
I was well and truly engrossed in the story of PXC, and when the second season was scrapped days before it was due to commence
it just sort of killed most of the joy I had for ARGs.
I'm still an absolute puzzle fiend though,
and have managed to find myself working for a real life room escape game company, but the long term narrative structure is something I find hard to commit to anymore.
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PostPosted: Sun Mar 22, 2015 8:37 pm
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Little Shadow
Kilroy


Joined: 04 May 2015
Posts: 1

As someone who only just became aware that the genre existed when introduced way too late to the ARG revolving around the release of Portal 2, it can certainly seem like there hasn't been much activity. But having a niche audience and being a relatively complicated and elusive form of entertainment from the start, ARGs are always going to seem more dead than they actually are. ARGs will likely never truly die as long as there are still people looking for them, as I'm sure there are plenty of rabbit holes laying around waiting to be discovered. And if there aren't, someone among the people looking for ARGs will create one. Due to the viral nature of the art form, I really wouldn't be surprised if all it took was a couple of really well-made ARGs to inspire a revival.

PostPosted: Mon May 04, 2015 2:47 am
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