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 Forum index » Archive » Archive: General » Old News & Rumors
[possible ARG?] Free Sterling
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Exacerbator
Greenhorn

Joined: 16 May 2005
Posts: 3

[possible ARG?] Free Sterling

Has any body come across www.freesterling.com: it has some suspiciously good CCTV footage (two cameras pointing in exactly the same place?) and a lack of info (what's happening on the 3rd of June?) that indicates that it may be something other than it claims to be.

PostPosted: Mon May 16, 2005 5:49 am
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Reason
Unfettered


Joined: 18 Feb 2005
Posts: 408
Location: West London

Looks very ARGish to me. Videos are of a good quality. From some of the comments on the comments page it looks as if a lot of people are aware of this game already. They seem to have found out about it from a gaming magazine....

EDIT: signed up for the petition and recieved this:

Quote:
Thank you very much for your support. Hopefully your involvement will make a
difference. We'll keep you updated on the campaign.

Sincerely
Robert Sterling

_________________
Reason³³³

All of my PerplexCity swag is up for grabs in an attempt to fund a trip around Asia:

http://reasonisperplexed.blogspot.com/


PostPosted: Mon May 16, 2005 6:46 am
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Flidget Jerome
Unfettered


Joined: 26 Aug 2004
Posts: 308

Looks like it may be a movie tie-in. That 18 in a red circle on the right side of the page is a BBFC lable.

PostPosted: Mon May 16, 2005 7:00 am
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Reason
Unfettered


Joined: 18 Feb 2005
Posts: 408
Location: West London

Could well be....

Looking at the source there should be an andrew.jpg somewhere on the site but I haven't found it yet. Also in the source it points to pictures.php. There doesn't seem to be anyway of navigating to that page, when you type it in the address bar it leads you to a page with no pictures on it Sad

EDIT: Lol there is a TBC logo on the pdf letter. Most probably a movie tie in then.
_________________
Reason³³³

All of my PerplexCity swag is up for grabs in an attempt to fund a trip around Asia:

http://reasonisperplexed.blogspot.com/


PostPosted: Mon May 16, 2005 7:04 am
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Russell
Unfictologist


Joined: 11 Feb 2005
Posts: 1571
Location: London

Whois:

Quote:
Registrant:
Making Waves
45 Underwood Street
london, london N1 7LG
UK

Domain name: FREESTERLING.COM

Administrative Contact:
Avery, Lee ***@makingwaves.co.uk
45 Underwood Street
london, london N1 7LG
UK
07866686178


If you wanna call! lol

http://www.makingwaves.co.uk/

They do a lot of branding PR and

Quote:
Making Waves has pioneered the games industry strategy of 'bringing gaming out of the bedroom'.

We have spearheaded the use of game sampling as a marketing tool in a host of social environments such as club events, students' unions, bars and retail outlets.

We have promoted the PlayStation brand and hundreds of game releases through our PlayStation 2 Social Network events, which enables consumers to take part in gaming competitions at their local venue.

Our expertise in the gaming field has benefited other brands through sponsorships and contra-deals with games. Gaming is now one of the most credible drivers of todays youth.


PostPosted: Mon May 16, 2005 7:34 am
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Exacerbator
Greenhorn

Joined: 16 May 2005
Posts: 3

Ah yes, it all becomes clear

Spoiler (Rollover to View):
Making Waves created the Free Sterling Campaign for Vivendi Universal Games in order to promote their hot new title 'Cold Winter' released June 3rd 2005. Our main aim was to build on the dark world of international intrigue highlighted in the game, while creating a personal link between the central character Andrew Sterling and the audience.

Using as a starting point the capture, imprisonment and subsequent abandonment by MI6 of Andrew in Cold Winters FMV intro, we created an integrated online and print concept based around freeing him from his captors.

As a focal point for the creative, Making Waves built the Free Sterling.com website, designed to give the impression it was put together by Andrew's brother Robert (in an attempt to highlight his brothers betrayal at the hands of the intelligence services.)

The site includes a petition, allowing members of the public the opportunity to register their protests, leave messages and order support packs, which include stickers, and a fashionable Free Sterling silicone wristband.

We also commissioned the filming of a series of episodic viral clips, that were gradually released over a four-week period to create further awareness of both Freesterling.com and coldwinter.com

To fully integrate the online, viral and print campaign a series of adverts, (including creatives such as an open letter from Andrew Sterling to the public, pleading for help and a folder of confidential government papers) were also placed in specialist titles in the run up to the games release



Not really an arg then

PostPosted: Mon May 16, 2005 7:42 am
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Reason
Unfettered


Joined: 18 Feb 2005
Posts: 408
Location: West London

Looks like it Sad
_________________
Reason³³³

All of my PerplexCity swag is up for grabs in an attempt to fund a trip around Asia:

http://reasonisperplexed.blogspot.com/


PostPosted: Mon May 16, 2005 8:35 am
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Shaded Spriter
Decorated


Joined: 07 Apr 2005
Posts: 282
Location: England

Well The site has been changed...

It turns out it was about the game "Cold Winter".
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PostPosted: Thu May 26, 2005 5:53 am
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Exacerbator
Greenhorn

Joined: 16 May 2005
Posts: 3

Wow

That's cool, my first post to this site and it ends up as main page news. Surprised

PostPosted: Wed Jun 01, 2005 3:21 pm
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