unforum

[step]

[UPDATE] The Scarlett Kite - September 8th

[Seej]

Saaaaaaay, I'm sure someone else *cough*sig*cough* had this idea first

[perplexed]

lol seej... one person from the whole of london, thats never going to be me

[tanner]

haha -- back in the syzygy days i was leaving stuff all over the place

god -- that was over a year ago

[Enigmaster]

Still, if you're the only player in your town/city (or possibly island ), I believe the term "in the money" is appropriate!

Now all I need is a decent place to seej off them cards...

(Major deja vu of the Ad competition... but I'll actually do this one, promise!)

[questionboy]

Feebies

[neopuff34]

Hmmm. I wonder if MC is only accepting good ideas, or is it possible for someone living in some remote place (like me, for example) to just submit a lame idea (like... I dunno... Placing cards in people's mailboxes?) and still 'win' for the simple fact that he/she is the only entrant from his/her city?

[neophoenix]

Well, it's time to put on my thinking cap and get some good ideas! I may be the only one in my city, but that situation could change soon... or not... never mind anyway.

[Seej]

[European Chris]

'A package'. I read that as 1 pack of cards and suggested six different locations for each cards. Back to the drawing board I guess.

[Rob_Riv]

[Enigmaster]

Well, if we're reminiscing about times of old, I used to write all over paper money little teasers and the URL. Then I found out it was illegal:

[Juxta]

Weee-ell...it does depend a little bit on two factors. Firstly - "package" - are we talking about a pack of six, sixty, or six hundred? Just handing them out to random people on the street, or dropping them all over your local generic coffee house chain seems...um, a little too hit-or-miss, and more than just a little wasteful.

I think that we need to be a little smarter about it, play the odds in our favour - try and make sure that each card gets into the hands of someone who is more likely to be interested, intrigued and sufficiently hooked that they'll make the link between reading a card and checking the PerplexCity website, than the average citizen. From what I understand in my limited time here so far, ARG marketing is viral, relying heavily upon the enthusiasm of it's participants to involve others. I can testify to this - I ordered from Firebox within an hour of finding Perplexcity, once I had my cards, I then ordered up another eight packs for my better half as a present. Then we spent five hours on Sunday evening sat around, trying to puzzle out the various cards with four other people.

So..um, what are we looking for? People who are internet-savvy. Even better is to hit people while they are at work, so they can go straight from the card, via their workstation, to the website - all the while telling their colleagues all about this odd card which they found stuck to the notice board/coffee machine/their head while they napped at their desk.

People who enjoy puzzles - heck, these days, it seems as if almost everyone has read The Da Vinci Code...so, how about a liberal sprinkling of cards inside the books on the obligatory "Dan Brown/Da Vinci/Angels and Demons/Art of the Da Vinci Code/Secrets of the Da Vinci Code/When Da Vinci's Attack III/Bride of the Wife of FrankenVinci" displays in bookshops.


Secondly, "One per city" - is this any City? Or just one per city in which MC have retailers already, i.e. in the UK, it'll just be London. Also, what about people who don't live in cities? Or those who could hit more than one city?

Will probably revisit this in the morning and think.."what the heck was I talking about?" so please excuse the stream of consciousness ramblings,

J

P.S. Even without a card package, I'm sure we can all help - this weekend I was going to take a pair of scissors to the silver foil card packaging, and just cut out the shiny Perplexcity.com pictures for distribution.