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 Forum index » Archive » Archive: General » Old News & Rumors
[VIRAL MARKETING/ARG?] Pherotones
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Phaedra
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Joined: 21 Sep 2004
Posts: 4033
Location: Here, obviously

 		[VIRAL MARKETING/ARG?] Pherotones
It turns out that an ad that almost made me lose my tiny remaining sliver of faith in humanity might be something considerably more. The lead scientist has a blog, and was apparently interviewed on the O'Reilly network.

There's an OOG article about it, and as mentioned, there was apparently a Wikipedia article about it, but I can't find it, so it may have been deleted.

The article credits McKinney-Silver, the ad agency behind Art of the H3ist, as the people behind the game, but it doesn't get into whether the other people behind AotH, like GMD, are involved.
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PostPosted: Thu Jan 26, 2006 1:32 pm
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travelling performer?
Veteran

Joined: 01 Jan 2006
Posts: 77
Quote:
DERRICK, NYC
"I wasn't much of a ladies' man before Pherotones. Now they call me 'Mr. Lady.'"


LOL!

Quote:
It's a viral marketing campaign created by the advertising agency McKinney Silver. The website is registered to them.

Shockingly they have even created a false wikipedia article about "pherotones." But didn't realize that their IP address (a Mckinney Silver one) is logged when they revised it.
http://en.wikipedia.org/w/index.php?title=Pherotone&action=history



Its a marketing hoax, not an arg. Eventually they're gonna sell these things for sure.

PostPosted: Thu Jan 26, 2006 1:41 pm
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Phaedra
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travelling performer? wrote:
It's a viral marketing campaign created by the advertising agency McKinney Silver. The website is registered to them.

Shockingly they have even created a false wikipedia article about "pherotones." But didn't realize that their IP address (a Mckinney Silver one) is logged when they revised it.
http://en.wikipedia.org/w/index.php?title=Pherotone&action=history


Well, the Wikipedia article is no more.

travelling performer wrote:
Its a marketing hoax, not an arg. Eventually they're gonna sell these things for sure.


If you say so. Smile
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PostPosted: Thu Jan 26, 2006 1:51 pm
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Clayfoot
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Joined: 19 Aug 2004
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Location: Warner Robins, Georgia, USA

 		It's a ringtone. Why would I want a member of the opposite sex to notice me at the exact moment when I can't talk to her, because I have to take a call?
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PostPosted: Thu Jan 26, 2006 1:55 pm
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Clayfoot
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Joined: 19 Aug 2004
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Location: Warner Robins, Georgia, USA
Phaedra wrote:
travelling performer? wrote:
Shockingly they have even created a false wikipedia article about "pherotones." But didn't realize that their IP address (a Mckinney Silver one) is logged when they revised it.
http://en.wikipedia.org/w/index.php?title=Pherotone&action=history
Well, the Wikipedia article is no more.
The deletion log has the final traces:

Wikipedia Deletion log for 'Pherotone'
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PostPosted: Thu Jan 26, 2006 1:59 pm
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thunderclap8
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Joined: 24 Sep 2004
Posts: 1139
Location: Chapel Hill, NC

 		fyi if you look at the blogger profile, this Doctor has an AIM account: DrPherotone

Seems to be online right now, too.
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PostPosted: Thu Jan 26, 2006 2:00 pm
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Clayfoot
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Joined: 19 Aug 2004
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 		Oh! And this gem in the Google cache:

Wikipedia Pherotones article in Google cache

Is it worth saving a snapshot of that page somewhere?
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PostPosted: Thu Jan 26, 2006 2:02 pm
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Clayfoot
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Location: Warner Robins, Georgia, USA

 		You know how to find Ms. Vanderspoon's blog. Here's the link to her PhotoBucket gallery:

pherotonesphd

Most of the pictures are used on her blog or on the Pherotones web site, but where do the 'myfarm' and 'organhands' pictures fit?
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PostPosted: Thu Jan 26, 2006 2:24 pm
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MageSteff
Pretty talky there aintcha, Talky?


Joined: 06 Jun 2003
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Clayfoot wrote:
Oh! And this gem in the Google cache:

Wikipedia Pherotones article in Google cache

Is it worth saving a snapshot of that page somewhere?


Since it lists:
Quote:
There have also been reports of a technology called "Brown note", which allegedly cause those who hear it to lose control of their bowels


Which is a popular urban legend. Save the page only if you think the viral marketing campaign is going somewhere.
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Magesteff
A small group of thoughtful people could change the world. Indeed, it's the only thing that ever has. - Margaret Mead


PostPosted: Thu Jan 26, 2006 2:48 pm
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GasparLewis
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Joined: 19 Nov 2005
Posts: 474
Location: vicinty of NYC

 		Well, she's not replying, on or not.

At least not to me.

PostPosted: Thu Jan 26, 2006 4:14 pm
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Dorkmaster not logged in
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 		It is my personal opinion, that there is more to this than just a viral ad. Cuz if it was an ad, we'd see what it's for by now. (And it's obviously not Pherotones, cuz if it was, you would be able to drop your money on it.)

So, the question is, what IS this a campaign for?

I think someone more skilled SHOULD cache this wikipedia article, just in case we need it down the road.

Is it an ARG? I dunno.

But it's definitely not advertising that's overt, so it's worth keeping on the radar, by ARGonauts, IMHO.

PostPosted: Thu Jan 26, 2006 4:44 pm
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Dorkmaster (again)
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 		Ok, I've submitted a testimonial. (Quite funny, if you ask me. Smile)

We'll see what happens.

PostPosted: Thu Jan 26, 2006 4:52 pm
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Phaedra
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Dorkmaster (again) wrote:
Ok, I've submitted a testimonial. (Quite funny, if you ask me. Smile)

We'll see what happens.


Link for the lazy? Smile
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PostPosted: Thu Jan 26, 2006 5:06 pm
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teh_lisa
Entrenched


Joined: 27 Nov 2005
Posts: 950
Location: my chair

 		Spoke briefly with the dr. earlier. Types like a 15 year old boy Smile

Quote:
[14:54] Supergrrl007: hello
[14:55] drpherotone: hi there, I'm just about to dash off to the lab
[14:55] drpherotone: how r u?
[14:55] Supergrrl007: good, confused by your research though
[14:56] drpherotone: you r not alone
[14:56] Supergrrl007: i assumed not
[14:56] drpherotone: where are you chatting from?
[14:56] drpherotone: r u a real sceintist?
[14:56] Supergrrl007: cleveland, ohio
[14:57] drpherotone: Hello Cleveland!
[14:57] Supergrrl007: I could be considered a researcher I guess.
[14:57] drpherotone: have you seen my blog?
[14:58] Supergrrl007: not yet, may i?
[14:58] drpherotone: pherotones.blogspot.com
[14:59] drpherotone: let that tide you over until I get back from my meeting
[14:59] drpherotone: 30 mins.
[14:59] drpherotone: ok?
[14:59] Supergrrl007: i will be here


hasn't returned yet though.

lisa anne

PostPosted: Thu Jan 26, 2006 5:08 pm
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rowan
Unfictologist

Joined: 12 Apr 2004
Posts: 1966

 		Well, the whois information certainly keeps up the apperance that this is a "real" site.

Code:
Phero Tones
Miami Blvd.
Research Triangle Park, NC 27709
Email: doctorSPLATpherotones.com

Registrar Name....: REGISTER.COM, INC.
Registrar Whois...: whois.register.com
Registrar Homepage: www.register.com

Domain Name: pherotones.com
Created on..............: Fri, Dec 09, 2005
Expires on..............: Tue, Dec 09, 2008
Record last updated on..: Sat, Jan 14, 2006

Administrative Contact
Dr. Myra Vanderhood
Miami Blvd.
Research Triangle Park, NC 27709
Phone 1-919-700xxxx (edited by me)
Email: doctorSPLATpherotones.com

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PostPosted: Thu Jan 26, 2006 5:30 pm
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