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Getting Started: Financial
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MageSteff
Pretty talky there aintcha, Talky?


Joined: 06 Jun 2003
Posts: 2716
Location: State of Denial

Budgetting

One of the things I'd be interested in hearing about from those who have done previous ARGs:

1.) What were your various expenses for different areas?
a) server space (personal and commercial)
b) Domain registration
c) physical objects that were given out as in game clues or as prizes
d) Telephone
e) US Mail or other Mail courier expenses

2.) What income did the game generate as a percentage of costs?
a) Donations
b) Purchase of gear (swag) from various sources
c) Donations in kind (i.e. server space, items, etc.)
d) out of pocket from the Primary PM or BTS personnel

3.) What percentage of the overall costs had to be paid up front before generating income?
_________________
Magesteff
A small group of thoughtful people could change the world. Indeed, it's the only thing that ever has. - Margaret Mead


PostPosted: Fri Jan 09, 2004 2:50 pm
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cornapti
Guest


For me, and I'm sure a lot of people, this is a big issue... I have nothing to contribute in the way of answers, but I do have a question: do you think it's possible to be taken seriously without spending much money (i.e. free hosting [no ads]; no .com domains, etc.)?

PostPosted: Fri Feb 20, 2004 10:30 pm
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ProfMoriarty
Veteran


Joined: 19 Aug 2004
Posts: 103

I've never PMed, and I'm still the middle of my first ARG as a player, but I imagine that a good serious game can be played with nothing but a few free e-mail addresses, a blog, and access to a variety of forums. However, this wouldn't suffice for more ambitous ARGs.

PostPosted: Sat Aug 21, 2004 6:08 pm
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FLmutant
Decorated


Joined: 29 Oct 2004
Posts: 244
Location: Orlando, FL

Re: Budgetting

We've done ARGish things in one way or another for years, ranging from bootstrap cashpoor to "hired guns" for ad agencies. My advice for bootstrappers:

1) Physical expenses varied on the amount of traffic and audience expected. We've housed on $19.95/month servers, we've had $40K/month Akamai edge-caching servers. If you're bootstrapping, there's plenty of options even in the "cheap to free" to let you save your cash for more interesting promotional and physical production items. In even a well-funded campaign, the majority of the budget is in creative costs -- people hours doing to clever and hard to define work. That's why this format is really friendly to bootstrappers, I think: the most critical and costly part is "elbow grease friendly".

2) Hard to pin down, with the right tie-in, an ARGish story can produce money in ways you can't quite conceptualize of (think "Blair Witch Project"), where in other cases we've done it as production tie-ins (where it didn't have to really generate direct revenue.) I think the most bootstrap-friendly models, however, would rely upon the fan enthusiasm (so either "sponsorship" or "fan supported" models leave you with the most creative control if you're willing to bootstrap.)

3) In a bootstrapper model, very little. You just save the expensive parts until later. There's a sort of "alternate reality" around nothingsostrange.com for example, that universe started to spin out even as we were shooting the film. As it generated cash in little ways (say from BillGatesisDead.com t-shirts) we'd re-invest that into ways to extend the audience experience or the audience reach. Meanwhile, the expenses were few and the bootstrapping of creative time was high. Ultimately, too high to really do everything we planned as "act three" (where the website is act one and the movie is act two.)

Just a few random thoughts: I think it IS possible to make a revenue-sustaining ARG, I just don't think it's ever ACTUALLY been accomplished successfully. Happy to share whatever bootstrapping tactics we can.

Best,


Brian

Magesteff wrote:
One of the things I'd be interested in hearing about from those who have done previous ARGs:

1.) What were your various expenses for different areas?
a) server space (personal and commercial)
b) Domain registration
c) physical objects that were given out as in game clues or as prizes
d) Telephone
e) US Mail or other Mail courier expenses

2.) What income did the game generate as a percentage of costs?
a) Donations
b) Purchase of gear (swag) from various sources
c) Donations in kind (i.e. server space, items, etc.)
d) out of pocket from the Primary PM or BTS personnel

3.) What percentage of the overall costs had to be paid up front before generating income?


PostPosted: Mon Dec 20, 2004 2:11 pm
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Alzheimers
Unfettered

Joined: 02 Aug 2004
Posts: 339

Just a quick note from the "Zero-Dollar-Budget" camp:

While it may seem like a good idea, it's actually a lot harder than it seems. Forget about the community's attitude towards free hosts for a moment -- dealing with Banners, Spam, and all sorts of other advertising freehosts rely on can be a major pain. They play havoc with Javascripts, they can disrupt redirections and hidden directories, and the first time a 404 message with someone else's logo and a million popups comes up, you're toast.

That being said, there are some very useful FREE tools out there that can really be a help to your project.

The first and foremost is Gmail. The thread-sorting features alone make this free service the greatest tool a PM can have. Accessable from anywhere, with a near limitless storage capacity and VERY smart spam filters, the only downside is the ubiqitous text links on the side of the window. Learn to ignore them, and you're good.

Second, Proboards allows you to manage your own message boards for the very reasonable fee of one medium ad banner. If you're willing to pay, you can even have that removed. User and post management is simple to use, and if you lock down the anonymous posting feature you have yourself a very handy inter-character communication tool that the players can eavesdrop on without fear of "breaking" the game.

Finally, if your ISP offers additional services (emails, webpages, etc) and multiple profiles -- take advantage! You're already paying for these features, you might as well use them. Earthlink offers *7* extra identities, each with their own email and 10mb of webspace, as well as simple web creation tools and a weak but serviceable stat reporting system.

Take the time to investigate what you already have, and you may find yourself in a better situation than you thought. If you want to make money off the game, Cafepress, Amazon Recommendation links, and even Google Adwords are all prospective ways to make income.
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If at first you don't succeed, blame the cruel PM.

PostPosted: Mon Jan 24, 2005 4:19 pm
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Liqidcrack
Boot


Joined: 11 Dec 2002
Posts: 13
Location: Tucson, AZ

Alzheimers wrote:


Take the time to investigate what you already have, and you may find yourself in a better situation than you thought. If you want to make money off the game, Cafepress, Amazon Recommendation links, and even Google Adwords are all prospective ways to make income.


If you laden your pages with advertising it makes your sites look just out and out wrong. Unless your site's characteristics allow for such things. e.g. would a small corporate site really have ads?

Cafepress is great for selling stuff but as I said on the Poll about SWAG. Don't expect to make tons of cash that route.

LC

PostPosted: Thu Feb 10, 2005 1:28 pm
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Duckie
Unfettered


Joined: 17 Oct 2004
Posts: 401
Location: Drifter

Some other resources that helped *me* with a zero-cost ARG:

blogger is a very easy tool, and believable if your blogging character shouldn't have the technical expertise to make their own blog from scratch. Also, if you're anticipating traffic, blogger is running a campaign that will pay you depending on server traffic (which for most blogs is none, but for an ARG... ILB would have made millions). ALSO it allows you to edit the HTML. Take a source code from any in game site and presto, your blog has been hijacked by your in-game company (or whatever else you wish to do with this).

IM, while free, can get annoying, as it forces players to get online according to your schedule, which is often neglected.
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ITS A LION! Shocked GET IN THE CAR!

PostPosted: Tue Feb 15, 2005 4:30 pm
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