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 Forum index » Archive » Archive: General » ARG: Iris (Halo 3)
[META] Why This Is A Marketing Campaign, Not An ARG
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LorD BaZTArD
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Joined: 21 Sep 2004
Posts: 125

I think the big problem here is people are impatient. Seriously. Yeah ok, a couple of slips in the presentation have occurred. Waah, oh noes I have to put my age here. Who cares? It is a freaking number.

Iris == Eleven days old.
ILovebeees had small puzzles immediately but the meat of the start of the game was wondering "I wonder what happens when the timers tick over" And then the game kicked off for real. Payphones, Wav files, player crews. A fantastic storyline voiced by people with real talent.

No-one saw that part of the game coming. That part of the game took a while to unfold. IRIS is different but to it's benefit and also hindrance is that it has the legacy of ILB sitting behind it. Look at all the beekeepers returning. People Know about Iris because of ILoveBees and because of this people epect certain things. You can't please everyone and naturally some people are dissapointed.

Yet Seriously, the game is ELEVEN DAYS OLD. Give it time to unfold. I'm sure there is some good stuff coming. I'm looking forward to the game. Bring it on. I love the Halo Universe and want to know everythng about it. The undying Bungie fanboy that I am wants to see Durandal rock up in Halo. He probably will not, but I can always dream.
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PostPosted: Fri Jun 22, 2007 10:40 am
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DigitalDWR
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Joined: 01 Aug 2004
Posts: 58

I really think this story is going to unfold as a chronicaling of the events right before the halo was activated, and what the forerunners or their technology has been up to since the activation.

I read some where that they are going to tie up all the questions to the series, but not all of them in the game. through the new comics , Ad campaign and the up coming novels.

I am super excited to see where this story will lead.

but for the time being i am enjoying the fact that the game is being built around us discovering " ancient " artifacts, and lost secrets.

When that Server key was spining around i thought... hrmm what if i try to click on some stuff. Then whn i highlighted the glyphs and downloaded the images it felt like i was apart of the story. discovering lost things.

I dont think this ARG will be as deep and player orientated as ILB's was. We wont have to discover, and dig a whole lot to get answers for this one. I think we are just along for the ride. As the story progesses we will have chances to participate, but i beleive this is ment for us to enjoy, not so much work for like ILB's was. Now nothing was wrong with the way ILBs was done. but it was geared to being able to break complicated Cyphers, and clues that people who just dont have the time or the know how to do. So now its easier shinyer... less involved, but just as entertaining.

So i sit and wait. look over these pictures and wonder.

Re read the lore, and skim through the books. Scower the interweb looking for clues. for something to pull me into the next part of the story...



waiting sucks....


I should be working.......







*siggggghhhh*

PostPosted: Fri Jun 22, 2007 10:58 am
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CoffeeJedi
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Joined: 27 Jul 2004
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sfsdfd wrote:
That feeling of being part of a crew also resonates to this day.

Damnit David! As soon as I read the word crew I got a chill and slightly watery eyes. Thanks a lot.

.... *grumble grumble* freakin' sentimental jerk *mumble*... Mad
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PostPosted: Fri Jun 22, 2007 11:17 am
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Phaedra
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Falagard2 wrote:
ILB was viral marketing, and it was fun, but it wasn't as explosively huge as they wanted it to be.


And you get this information where, exactly?

From everything I have heard in public statements (for example), Microsoft was very happy with the attention ILB got, and it may even have exceeded their expectations.
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PostPosted: Fri Jun 22, 2007 11:21 am
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Foz
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Joined: 19 Aug 2004
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sfsdfd wrote:
What defines an ARG? What's unique about it?

Puzzles are not a defining trait of an ARG. Many, many games have tried to stitch a story together out of puzzles, but simply ended up as a string of puzzles.

*snip*

So, let's be generous, and patient, and forgiving, and gracious. Maybe this will evolve into a delicious experience that stays with us for years. Maybe it won't. But, hey, nothing ventured, nothing gained...

Besides, what's your alternative? If watching America's Next Top Model is more appealing, you're welcome to go do that instead. Wink

- David Stein


I have to agree with your entire post. ARGs are about immersion not puzzles. In fact I would almost say that this Trailhead has had more action earlier on than ILB had. We were already given a physical task of being online at midnight to monitor the transmission log and were rewarded with an unlocked server and additional pieces to the mystery. This type of interaction didn't happen until the Second Act of ILB.

I am intrigued by this story and will continue to follow it until it bores me and that is what I believe most of us will do.
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PostPosted: Fri Jun 22, 2007 11:46 am
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LorD BaZTArD
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Exactly Phaedra. Thing is, those who don't know what I Love Bee's was can easily find out. It also helps that many, many people still remember the game fondly. Look at all the people coming back.

I Love Bee's was popular on the news sites. More than a few people found it through penny-arcade and the like. Tycho was an avid beekeeper. Hell that's how I found out about this one. Which is sad because I've been watching Heroes and Sector Seven recently and it got to the point that I went straight to them and forgot the news forum. Stupid of me.
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PostPosted: Fri Jun 22, 2007 11:57 am
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Antares
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Maybe it's just me. But looks like some people who complain about these not being an ARG are, mostly, the ones who found ILB too late and couldn't be involved on that game. So they want they ILB experience and this one may or may not be the same.

To every one of those complaining (like the Alaska goy who drive just to not be able to answer), just give this some time. And remember, there's always someone like me, stuck in Colombia (this is South America, in case you're wondering) who can only dream about participating on a ARG beyon posting theories in forums like these.

On a final note, I guess Alaska just got one phone calle because, even being the biggest state of the Union, it is also one with very few people, and far, far away for many to drive and answer a call... following that logic my country should have a lot of involvement (we're bigger than France, Spain, Portugal and Germany put together).

Anyway, I'll be helping as much as I can and hoping the best for thos who play this game.

PostPosted: Fri Jun 22, 2007 12:40 pm
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pondrthis
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Joined: 22 Jun 2007
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This is my first "community" arg, and it seems cool enough. I've played a few args before but they were all, "take fifteen minutes to ponder this puzzle, find a strange email address, blah blah".

ILB looked boring. Running around to phone booths? I'd much rather just listen to a .wav and try to play it backwards, change speed, etc. There's so much more depth to puzzles when we have greater access to the files. Otherwise, the deepest it can get is a few riddles.

PostPosted: Fri Jun 22, 2007 1:49 pm
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LorD BaZTArD
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Joined: 21 Sep 2004
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Thing is that we had to find the axons. They weren't given to us and we had to go to them. It was never that easy. We needed to decode the GPS co-ordinates and then find them. It's partially why so many phones were never found and it is also why so many funny stories sprung up about people running through the wackiest of places looking for phones.

Many a hotel concierge/store manager would freak out after picking up a phone and hearing melissa. You had to be there.
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PostPosted: Fri Jun 22, 2007 2:02 pm
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Phyltre
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Joined: 17 Jun 2007
Posts: 161

Cash wrote:

I was expecting an ARG because both Bungie and MS staff have referred to Iris AS an ARG, @ss.

Perhaps you didn't notice the topic of this thread when you clicked it. I would suggest you go reread it.

If you did come into this thread knowing it's topic, then you did so for the sole purpose of being a troll by voicing your disdain for anyone voicing their disdain. How is *that* working out for you?

Your need to be a jerk serves no one but yourself, so why don't you go hate-masturbate all over some other thread?


I haven't seen them refer to this as an ARG yet. Show me where they do and you have my apology. That's why I think this is a marketing campaign. In fact, an ARG is a marketing campaign, so the question doesn't even make sense, unless you think they're just spending the money to spend the money and do fanservice. Not likely. It's all PR and marketing, not something worth getting depressed over.

I came here to disagree with the thread, not to troll it. I've given actual logic as to my opinion, haven't said anything hateful, etc. that I wouldn't say to myself if I saw myself undergoing such a high level of disappointment over an online marketing rig. I see people whose lives are ruined by high expectations they will never find or meet, and when I do, I try to explain to them why expectations only lead to disappointment--that's not hate, that's concern and compassion. I didn't call you names or slander your family. My posts have been no more strongly worded than yours. Are you saying you want different viewpoints to just not voice themselves? That no matter what our take on it is, if we disagree, we have no place in this thread?

In fact, I find your posts negative towards the people behind this ARG. By your logic, you must be trolling them I guess. I'm just saying enjoy the game for what is there, not be disappointed in it for what isn't there that you thought should be included. Nothing trollish or hateful about that.


No matter how good any ARG might be, there's no chance for total immersion. At the end of the day, PMs are being paid to further the intellectual property to a specific public, whether they do it by payphone, a mailing list, "secret societies," countdown pages, audio files, or slightly hokey Forerunner flash videos and streptococcus bacteria slides. As TINAG as things might get, it's still a game, still marketing, still something we choose to invest our time in to varying degrees. This one's a little more obvious than it's predecessor, but in the end, where do we draw the line? Do we get angry because this marketing campaign doesn't have as high production values? That's the point I'm trying to make. As much as we would love another ILB, this just doesn't look like one. At least not at this stage of the game. And I think we could save ourselves a lot of grief by taking it at face value.

PostPosted: Fri Jun 22, 2007 2:31 pm
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LorD BaZTArD
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By the way. It's better when companies don't announce that they're doing an ARG. It builds up the suspension of disbelief. It may be a marketing campaign, but it goes deeper than that because you learn more and you spread the word, that doesn't make it a bad thing, I would rather an ARG than see "BUY THIS NOW TO BE COOL" on ads on tv/websites.

On the flipside to this, is if everyone did ARG's it would get old fast.

Also, I've seen bungie mention nothing aside from the teasing on their site. Bungie always do that.

PostPosted: Fri Jun 22, 2007 2:39 pm
Last edited by LorD BaZTArD on Fri Jun 22, 2007 2:43 pm; edited 1 time in total
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Jordan117
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LorD BaZTArD wrote:
By the way. It's better when companies don't announce that they're doing an ARG. And given I've seen bungie mention nothing aside from the teasing. Bungie always do that.

Good thing Microsoft's doing enough announcing for the both of them... Rolling Eyes

It reminds me of the early days of Halo 3's development, when Bungie was coyly acting like their "Next Project" was a secret... and Bill Gates went right ahead and talked about the game in Time Magazine. >_<

EDIT: Apparently Frankie felt the same way. From Halo 3's announcement on B.net:

Quote:
Nobody saw it coming. Halo 3! Who knew? For the last year or two, people have speculated about what our next project was and surprisingly, in all that time, not a single person guessed that it would be Halo 3. Not one .

We declare it the best kept secret ever .

Seriously though, it's been a chore biting our tongues on this one. Call it a combination of studio secrecy, corporate secrecy, Bill Gates already announcing it four times and, you know, whatever.


PostPosted: Fri Jun 22, 2007 2:41 pm
Last edited by Jordan117 on Fri Jun 22, 2007 2:45 pm; edited 1 time in total
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rpepper
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LorD BaZTArD wrote:
By the way. It's better when companies don't announce that they're doing an ARG. And given I've seen bungie mention nothing aside from the teasing. Bungie always do that.


He speaks the truth. It's Microsoft that's blabbing all over the world. Ever since ILB with things like OurColony and the viral campaign in the UK for the 360 they've loved to talk up their marketing campaigns. Bungie is the exact opposite and frankly, I must commend them on their superb track record of keeping secrets. Blizzard is about the only other company that comes close in being able to trust that no employees will go chatting to their friends about upcoming projects.

On the topic of this topic (er...you know what I mean), ARG, not an ARG, I don't really mind. It's fun to salivate and speculate as we wait for the next event. Let's all go ahead and reserve reviews of Iris until it has played all the way out. Remember how we thought "The Matrix" was amazing and the sequels would be even better? Even the best beginnings to a story/experience can falter by the finish line. The reverse has proven true as well. Benefit of the doubt people. Bungie deserves it.

PostPosted: Fri Jun 22, 2007 2:45 pm
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LorD BaZTArD
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Just a note, I edited the other post. Also after a brief look around on a few microsoft sites, I find no such mention. Point me in the direction of such?

Yeah, that was funny. Bill Gates does that though. Heh.
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PostPosted: Fri Jun 22, 2007 2:47 pm
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rpepper
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LorD BaZTArD wrote:
Just a note, I edited the other post. Also after a brief look around on a few microsoft sites, I find no such mention. Point me in the direction of such?

Yeah, that was funny. Bill Gates does that though. Heh.


Don't have a link handy and can't search from work, but an interview posted on a news site said something to the effect of "Microsoft employee <bob> (no pun intended) described Iris as a spiral campaign..."

PostPosted: Fri Jun 22, 2007 2:51 pm
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