View topic - A Volvo ARG?

unforum
a.r.g.b.b

Welcome!

New users, PLEASE read these forum guidelines. New posters, SEARCH before posting and read these rules before posting your killer new campaign. New players may also wish to peruse the ARG Player Tutorial.

All users must abide by the Terms of Service.

Website Restoration Project

This archiving project is a collaboration between Unfiction and Sean Stacey (SpaceBass), Brian Enigma (BrianEnigma), and Laura E. Hall (lehall) with
the Center for Immersive Arts.

Announcements

This is a static snapshot of the
Unfiction forums, as of
July 23, 2017.

This site is intended as an archive to chronicle the history of Alternate Reality Games.

Our Esteemed Contributors

The time now is Wed Nov 13, 2024 5:21 am
All times are UTC - 4 (DST in action)

View posts in this forum since last visit
View unanswered posts in this forum

Calendar

Forum index » Archive » Archive: General » Old News & Rumors

A Volvo ARG?

Page 1 of 1 [3 Posts]

Author

Message

bagsbee
Unfettered

Joined: 21 Oct 2003
Posts: 417
Location: NYC

A Volvo ARG?

I wasn't sure where to put this, but here we are...

http://www.news40.vcc.volvocars.se/flash/default.asp

It's a documentary (mockumentary?) about a town in Sweden called Dalar�, where 32 citizens bought the exact same Volvo S40 on the same day. It's sorta funny. Anyway (spoilering in case you wanna check it out yourself):

Spoiler (Rollover to View):

Once you exit the Volvo site, a popup appears saying that the documentary is a fake, and has a link to http://www.carlossoto.com/. Apparently, Carlos Soto filmed the documentary, and found discrepancies in the peoples' stories, and believes it to be an elaborately staged hoax. There's an edited version of the video, but not much else, although I haven't rooted through the HTML source very vigorously. I sent him an email, but have yet to receive a response.

It's obviously a marketing ploy, but it's kinda funny because it's a marketing ploy disguised as a hoax intended to be a marketing ploy Smile

Posted: Fri Mar 05, 2004 5:24 pm

mysteryjones
Veteran

Joined: 21 Apr 2003
Posts: 89
Location: London

very clever

Very clever indeed. By adding the second dimension of the pop-up, I ended up watching the documentary twice really, and examining it in great detail. I'd love to see it go further...

Posted: Fri Mar 05, 2004 6:22 pm

Caterpillar
Unfictologist

Joined: 25 Sep 2002
Posts: 1887
Location: cem's otherbody

From: http://stephenbell.net/

Quote:

Spoiler (Rollover to View):

The Dalaro ad campaign was created by MVBMS Fuel Europe, an Amsterdam-based ad agency that has been on contract with Volvo since 2000

Tim Ellis, Global Director of Advertising at Volvo Cars, says: "Even though it comes off as quite serious, the story is actually very playful - once you think you've got it, we offer one more layer to the communication to question that assumption."

Simon Pride, European Account Director at the agency, said: "People are absolutely saturated with advertising these days and we need to find new ways to capture their imagination and get them involved with Volvo. The internet offers great opportunities to tell interesting stories about the brand, and to do so in more innovative and entertaining ways." Their solution - a spoof within a spoof!

I agree it would be very interesting to see this go further. Very Happy

Posted: Fri Mar 05, 2004 8:08 pm

Display posts from previous: Sort by:

Page 1 of 1 [3 Posts]

Forum index » Archive » Archive: General » Old News & Rumors

Jump to:

You cannot post new topics in this forum
You cannot reply to topics in this forum
You cannot edit your posts in this forum
You cannot delete your posts in this forum
You cannot vote in polls in this forum
You cannot attach files in this forum
You can download files in this forum
You cannot post calendar events in this forum