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 Forum index » Archive » Archive: General » ARG: Iris (Halo 3)
[LOCKED] [OT] New here and trying to figure out some stuff
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Vossk
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Joined: 15 Jul 2007
Posts: 260
Location: Jacksonville, FL

 		Doubt theyll get Halo 3 early... That would be WAAAAY against policies. Im sure itll be the same basic stuff that the other packages had. But im sure itll vary.

PostPosted: Mon Jul 30, 2007 2:19 pm
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userhck
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Joined: 07 Nov 2006
Posts: 102
Location: Reno, Nevada

 		Halo 3 early? No way. No way in hell. And i disagree with the statement saying there has been a lot of effort into this, i really dont think there has. Perhaps the hardest thing they have done is the SOTA rally, and they couldnt even get those actors to keep confidentiality.

PostPosted: Mon Jul 30, 2007 3:03 pm
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Vossk
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Joined: 15 Jul 2007
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Location: Jacksonville, FL

 		I really have to agree with him. They spent a few days making Flash applications and some pretty pictures with links. Its not alot, especially for Microsoft...

PostPosted: Mon Jul 30, 2007 3:07 pm
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thebruce
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Joined: 16 Aug 2004
Posts: 6899
Location: Kitchener, Ontario
userhck wrote:
It seems that microsoft thought that they could pull of their own ILB and failed miserably, or it's just more of a backstory thing with a few puzzles. I'm more inclined to believe the first one as this "game" started off well with AR, SOTA, and FCC. And, come on, it's M$ we're talking about here, the ones who made Vista. Rolling Eyes

Once again - it was never intended to be anything like ILB, and from the start we've warned about comparing it to ILB because people are bound to be disappointed. It's its own thing, by an entirely different marketing company, following within Bungie's canon and guide. Bungie isn't doing this, nor is Microsoft. They are behind it, but most likely a smaller marketing firm has taken on the contract to do this Iris campaign. For all we know, MS and Bungie are just as concerned right now, or they could be overly happy about all the buzz (positive and negative) it's pulling in, but who knows, because the curtain hasn't been drawn back yet.

Point: This isn't, and was never intended to be along the same lines as ILB or even compared to ILB, since from the get-go, it was a different beast, and in the media it's never been described as an ARG (coming from Bungie or MS). It's a "spiral marketing campaign", not an ARG, from their perspective. If we put our own high expectations on this, we will be disappointed.
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PostPosted: Mon Jul 30, 2007 3:11 pm
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Dariagan
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Joined: 30 Jul 2007
Posts: 67

 		Well from what ive seen they have made phone conversatiosn SOTA rallies New paper ads a decent website and some sort of AI that was awesome until he was hacked and STERILZED...I guess this is the first ARG so im just like wow this is awesome but ive done things before (dont make fun of me) Like the neopets world plot things. But they stayed in the game it never happened to anything outside of the game even if it did go into the very nooks and crannies of it...Anyway the kiosks were a cool add in also...And as far as ive seen nothing has contridicted itself or the books or the story and thats pretty hard to do I would think.

PostPosted: Mon Jul 30, 2007 3:21 pm
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userhck
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thebruce wrote:
If we put our own high expectations on this, we will be disappointed.


That doesnt make Iris any better. It just changes your point of view so that anything, maybe even a picture of crap, looks beautiful. How could they not expect people to compare with ILB? It's the same game trilogy, so we were expecting a grand finaly.

Cortana Letters---->ILB---->Iris

We were expecting nothing short of amazing, and as with the Halo 3 beta, we were again let down. The sad part is that Microsoft and Bungie KNOW that it doesn't matter, they KNOW that even if thousands of people never end up getting their beta code, they KNOW that even if this "Spiral marketing Campaign"[for lack of a better term] sucks because they hired a crappy third party to do it, they could sell a box filled with shredded paper with "Halo 3" tacked on the front to millions and millions of people. The point is that they do not give a shit about a couple thousand people, they know that a name like Halo will sell. And it will.

PostPosted: Mon Jul 30, 2007 3:48 pm
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thebruce
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Joined: 16 Aug 2004
Posts: 6899
Location: Kitchener, Ontario

 		Ok, you're entitled to your opinion, but please do not ruin it for those of us who just want to enjoy it for what it's worth, even though YMMV. Complain all you want, but let's make the best of it here at UF.
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PostPosted: Mon Jul 30, 2007 4:37 pm
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Dariagan
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Joined: 30 Jul 2007
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 		Halo 3 beta wasnt a disappointment now your making no sense...It was excatly what we needed...A small demo of what to expect in actual gameplay rather then screen shots...

PostPosted: Mon Jul 30, 2007 4:38 pm
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Siege88
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thebruce wrote:
Once again - it was never intended to be anything like ILB


I don't think you can definitively say what this was originally "intended" to be. We only see what it IS. There's no reason to assume that Bungie or Microsoft didn't want to do another ILB but found they didn't have enough time or resources, so just handed it off to interns or a smaller company or something.

Granted, there hasn't been nearly as much of a curtain here as with ILB, and we've seen many OOG references to it by Microsoft. But I think anytime you create something, a product, whatever, there's a standard set for you to live up to. Regardless of whatever you make next, you're not necessarily going to need to make the exact same thing, but there's a standard of quality you've set for yourself and people now expect. If Ferrari comes out with an SUV that's terrible, the complaint isn't that it's an SUV and not a new sports/race car(Although some will complain about that), but that the SUV is a terrible SUV.

The way this started off and then has kept teasing players with hints of ARG elements - I don't think Microsoft or Bungie could be naive enough to do that and not realize people would be expecting an ILB-type game.
So yea, I do think a lot of the complaints are warranted; not that they'll change anything. In the end, it is what it is and we can play it or ignore it.

PostPosted: Mon Jul 30, 2007 4:39 pm
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thebruce
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Joined: 16 Aug 2004
Posts: 6899
Location: Kitchener, Ontario
Siege88 wrote:
I do think a lot of the complaints are warranted; not that they'll change anything. In the end, it is what it is and we can play it or ignore it.

exactly. Not included in that list is ruin it for everyone else. At least, from a forum standpoint, we try to avoid that happening here.

Quote:
I don't think you can definitively say what this was originally "intended" to be. We only see what it IS. There's no reason to assume that Bungie or Microsoft didn't want to do another ILB but found they didn't have enough time or resources, so just handed it off to interns or a smaller company or something.


Sure, while they should expect that there's a level of quality set now by ILB, it's our own fault if we expect that level again, and continue to compare to ILB. OTOH, while MS should realize there's an expectation to be met, they're not dumb enough to produce a sub-par campaign unknowingly. That is, unless the company they contracted to do this is performing vastly below their own expectations, then this is precisely what they wanted to produce for this marketing campaign.

Really in the end, one can only be as upset as the amount of expectation one puts into this marketing campaign, and one has no one to blame but themselves, because there are people who are enjoying this. Could they have done a better campaign to please more fans? Possibly. Are they required to? Not at all. No matter what they do there will be people who will complain. All we can do is voice our opinions, either play the game or not, and (at least within this community) attempt to help others enjoy what's going on or step back and not ruin it for them.

It's like going to see a movie - you can either go in with high expectations and be disappointed, or go in expecting crap and simply enjoy the time, whether it's a single film, a sequel, a video game movie, a CG movie, whatever...

Don't compare with ILB. Have no expectations. Enjoy the story as it's revealed.
Or, compare with ILB. Expect high quality. Complain about the slowness of the plot element revelations.
Your choice. But the latter pulls others down with you.
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PostPosted: Mon Jul 30, 2007 4:58 pm
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userhck
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Joined: 07 Nov 2006
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Dariagan wrote:
Halo 3 beta wasnt a disappointment now your making no sense...It was excatly what we needed...A small demo of what to expect in actual gameplay rather then screen shots...


You obviously didnt read my post. I dont want to seem rude, but dont assume without reading the entire post. You obviously don't know that thousands of people did not get their beta codes because MS screwed up. But that's besides the point of this thread.


I have to agree with Siege88. And thebruce, I have the utmost respect for you, with your helpnig newbies[including me] and the wikis, but i can't help myself but disagree. We cannot lower our expectations in fear of something not living up to our pre-set standards. Even though it may make the entire thing more tolerable, it does not change the fact that the campaign is sub-par. Although one may argue perspective is perspective, and beauty is in the eye of the beholder, we can't ignore the massive drop in quality. And your right, what the "complainers" say doesn't matter to anyone, but, well, the complainers, and MS knows this. As I said before, they could sell crap in a bag with Halo 3 printed on it and still make a million bucks.

PostPosted: Mon Jul 30, 2007 5:35 pm
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Siege88
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 		This stuff should probably go in the "Marketing campaign vs ARG thread" here:
http://forums.unfiction.com/forums/viewtopic.php?t=19742

PostPosted: Mon Jul 30, 2007 5:47 pm
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thebruce
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Joined: 16 Aug 2004
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Location: Kitchener, Ontario
Quote:
We cannot lower our expectations in fear of something not living up to our pre-set standards.

Well, my point was we can, but we don't have to. And in this case, if people are enjoying it, don't ruin it for them if you don't want to lower your expectations. Play nice, positive environment here, we rant where it's warranted, then let it go and move on in whatever capacity you see fit.

And yes, I think this thread has lived its life. I shall lock this and encourage replies to be posted in the thread siege88 linked above. And actually, let's funnel gripes and rants into that thread. It's already 8 pages, and much has already been discussed.
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PostPosted: Mon Jul 30, 2007 5:59 pm
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