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1-18-08 v. Dark Knight
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rose
...and then Magic happens


Joined: 26 Nov 2003
Posts: 4117

 		1-18-08 v. Dark Knight
Question: why aren't we playing Dark Knight?? oh, we are! Yay!
From Michigan Daily News article on movie trailers.

Just tell us the title JJ.

Quote:

But now, things are going a step further. It's not enough to have just a teaser trailer - you have to have an entire viral marketing campaign to go along with it. Sometimes this works, sometimes it doesn't.

Two notable examples are available right now: J.J. Abrams' "1-18-08" and Christopher Nolan's "The Dark Knight." Guess which one works, and guess which one pisses you off. If you've ever seen "Lost," you probably already know the answer.

Abrams is the king of making you want more. Three seasons into "Lost" and we're still wondering what the hell is wrong with this island. And now, his movie is so secret, it doesn't even have a title. That's right, it's just referred to as its release date because he apparently couldn't generate a name that wouldn't give the entire movie away. Really, he's just doing this for the buzz it creates. It may be working, but it's still annoying as hell.
....

Compare this with "The Dark Knight," which strings you along with little candles along the way, giving you a glimpse into the forthcoming film. The producers have also set up numerous websites, one of which promotes Harvey Dent running for political office. Another is full of the Joker's maniacal laughter if you highlight the entire black screen. The one perhaps most widely circulated is the site that, after a little digging, becomes a picture of Heath Ledger as the scar-faced, clown-painted villain himself.

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PostPosted: Thu Oct 11, 2007 2:36 pm
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JaeDom
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Joined: 10 Sep 2007
Posts: 227
Location: SouCal

 		Laughing

Seriously. Just put a title on it already. I like how in the article the author passively called J.J an A-hole. hahaha.

PostPosted: Wed Oct 17, 2007 3:16 am
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