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 Forum index » Archive » Archive: Cloverfield (1-18-08) » Cloverfield: Social / OT / Humor
[PRESS] [META] The 50 Smartest People in Hollywood
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Chump Force 1
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Joined: 13 Sep 2007
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Location: Next in line after 'Client 9'

 		[PRESS] [META] The 50 Smartest People in Hollywood
Abrams is one and take a look at one other
I found this interesting.

From this weeks EW Magazine Cover Story "The 50 Smartest People in Hollywood" (issue #968 Dec 7, 2007).

One you would expect is, of course, JJ Abrams at #29. Here is an excerpt:

Quote:
...He also writes screenplays and designs entire marketing campaigns. Used his clout from directing Mission:Impossible III to persuade Paramount to let him make January's monster flick Cloverfield and reboot the Star Trek franchise...


No big news above, but I also found this entry:

Amy Powell #47...an excerpt:

Quote:
Job Title: Senior vice president, interactive marketing, Paramount...She's discovering new ways for filmmakers and studios to reach alpha fans. Persuaded Ben Stiller to allow her team to film a Hearts of Darkness-style mockumentary about the making of his Apocalypse Now spoof, Tropic Thunder...has quickly earned the trust of Spielberg, Abrams and (Peter) Jackson


Hmmm...I'm betting her team is handing the most if not all of this ARG/E....I wonder if a Nicole Philips works for her? (see this topic if you don't understand):

http://forums.unfiction.com/forums/viewtopic.php?t=22229&start=60

PostPosted: Sat Dec 01, 2007 9:11 pm
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Chump Force 1
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Joined: 13 Sep 2007
Posts: 286
Location: Next in line after 'Client 9'

 		Not to bump my own thread, but after a quick Google search on "Amy Powell Paramount", I found an interview by Brad Berens at imediaconnection.com back in March, 2006 after her promotion to Senior V.P. of interactive marketing at Paramount.

A lot of the interview is typical Corporate babble, but she provides some insight on interactive marketing that seem to fit in with what's been going on with the Cloverfield online promotion.

Quote:
Berens: What are your responsibilities at Paramount, and how do your interactive marketing efforts integrate -- or not integrate -- with the rest of marketing?

Powell: ...I focus on creating engaging and immersive campaigns for moviegoers around the world and across various mediums, including the internet, mobile devices, gaming platforms and wireless devices. I oversee the interactive strategy, creative, media planning and integration of third-party promotions and editorial. Lastly, I work with senior Paramount execs to create a new strategy and creative vision behind www.paramount.com and reinvent our website to reflect our new slate of films.

...Our core target audience of males and females 21 to 29 represents an entirely new generation of moviegoers who have vastly different interests, actions and attitudes than those before them. This generation is tech-savvy and media-saturated and, as a result, often rejects traditional advertising methods. I think that motion picture marketing must go where they are, and more and more this requires using non-traditional and digital media-- not as support for traditional media, but as the mainstay of strategic marketing plans.

Berens: What about social networking, blogs and other forms of social media? Is Paramount, for example, doing anything with MySpace or its counterparts? Do you try to spread word of mouth by engaging with particular bloggers?

Powell: ...Social networking is an excellent example of a consumer behavior that we, as marketers, are paying attention to and working within to integrate our marketing message. A good example is our "Failure To Launch" campaign with MySpace...We decided to create a community with MySpace for other 30-something-year-olds who still live at home to help them launch out of their parents' houses...

Berens: The last question and my favorite-- what should I have asked you that I didn't? And please answer that question.

Powell: When will interactive marketing drive all film marketing… A girl's gotta dream big!


Here is the link to the complete interview:
http://www.imediaconnection.com/content/8581.asp

It would seem that Cloverfield fits into the mold of what she does and certainly seems to fulfill the answer to her last question.

PostPosted: Sun Dec 02, 2007 3:14 am
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