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 Forum index » Archive » Archive: Cloverfield (1-18-08) » Cloverfield: Social / OT / Humor
[META] Who else?(is upset about the exposure to Cloverfield)
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Euchre
uF Game Warden


Joined: 29 Aug 2007
Posts: 3342
JookNy21 wrote:
Its called doing press for the movie. Do you understand that this viral campaign/game only caters to, i dont know, .1% of the online community. The fan base at such sites that coducted the interview ala IGN, ESBC, MTV, Shocktillyoudrop has a different kind of readers that are not apart of the game taking place. These are people just interested in the movie and their only means of more info is such an online interview and promotional ads on television, trailer, etc., everything aside from the game, Which is what the whole point of an interview, promoting the damn movie and beginning press, just like an actor would discuss a movie on "The Tonight Show" or any other interview show to promote the movie thats about to hit theaters the following week. These interviews are getting passed along like a spreading disease, the following are just a few websites that did not conduct any interview with Reeves but did take excerpts from the various interviews to their own online readers:

http://www.cinematical.com/2007/12/14/fanboy-bites-cloverfield/
http://www.slashfilm.com/2007/12/14/cloverfield-director-speaks/

OK, so the interviews are now meant to spread virally. We're back to an online campaign, and it being important to driving the marketing...
Quote:
Also, Cinematical is affilated with AOL and MovieFone which are huge companies, so this viral marketing gig is not enough at all.

And then the viral campaign isn't enough? And uh, why are you still basing your argument on more websites, when the online community isn't enough to drive this marketing? The ARG community aren't just people that don't go anywhere else, otherwise we wouldn't have people with a clue what IGN is about, MTV, IESB.... the list goes on. This campaign has brought people TO the ARG community, so the interest isn't something that emerged from the ARG community, it's been embraced by it.
Quote:
There are more people out there going to see the movie not into the whole viral campaign and get their base from everything else.

I think what you are missing is that there's not just 'totally online' people and 'totally offline' people. There's a thing called overlap, where some people watch TV or read the newspaper and surf the net. The point of marketing ultimately is to reach your consumers, and the hope with a movie is usually to reach ALL consumers - especially with a movie that they want to be HUGE. There is of course a core audience, but I don't even really fall into the core of the Transformers core audience - but of course I went to see that. The internet market is still smaller than the sum of the conventional media markets of TV, radio, and print. Those markets have a pretty tremendous amount of overlap too. The viral campaign is already reaching much of the internet market, but for those not truly in the internet market or not 'anchored' here a website with an interview is hardly going to make an impact. That's where the conventional media market is going to come into play.
Quote:
The average reader of the interview, not IG like us, could care less about what was said in the interview, but instead alot of you playing this game are getting mad for no good reason.

I think there's a difference between getting mad and being turned off. Some are getting mad, but I don't think it's a majority. I think most are either being turned off or turned on by the info being slipped out, with the miniscule few being made mad about it.
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ŠEuchre 2007

PostPosted: Sat Dec 15, 2007 9:58 pm
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Saiyan King
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Joined: 20 Nov 2007
Posts: 599
Location: Orlando, The crappiest town in America, thanks to Disney

 		I just look at it like this. If you think your getting overexposed , stay off the ARG sites. Im sure youll see a commercial or two before it hits but thats about it.
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PostPosted: Sat Dec 15, 2007 10:30 pm
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starshiptrooper
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Joined: 06 Dec 2007
Posts: 792
Location: Shelbyville, TN

 		It has begun. At 8:49 tonight, on Sci-Fi, during the movie Showdown at Area 51, I saw, for the first time on TV, a trailer for Cloverfield.

They showed the theatrical trailer. Pretty neat to see it on a big, hi-def screen. I've not seen it at a theater yet, this is the first time I've seen it anywhere besides my computer screen.

PostPosted: Sat Dec 15, 2007 10:53 pm
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xboyonfirex
Entrenched


Joined: 05 Dec 2007
Posts: 1069

 		You'll know that its been over-exposed when they start promoting it on Myspace. You think that's gonna happen?

PostPosted: Sat Dec 15, 2007 11:21 pm
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blaaaaaah
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Joined: 23 Nov 2007
Posts: 313
J0shuaKane wrote:
blaaaaaah wrote:
we'll see more original movies like this.
if they are like this, then they are not original.


...that's not what I meant at all, but hey, whatever makes you happy.

PostPosted: Sun Dec 16, 2007 1:40 am
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InAFieldofClover
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Joined: 30 Aug 2007
Posts: 375
xboyonfirex wrote:
You'll know that its been over-exposed when they start promoting it on Myspace. You think that's gonna happen?

Yeah. They'll have a whole "Cloverfield" Myspace theme like they did with "I Am Legend". And the Slusho 7 will be 'featured myspace profiles of the week'.

PostPosted: Sun Dec 16, 2007 2:26 am
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JookNy21
Decorated

Joined: 19 Nov 2007
Posts: 238
Location: Brooklyn New York
Euchre wrote:
JookNy21 wrote:
Its called doing press for the movie. Do you understand that this viral campaign/game only caters to, i dont know, .1% of the online community. The fan base at such sites that coducted the interview ala IGN, ESBC, MTV, Shocktillyoudrop has a different kind of readers that are not apart of the game taking place. These are people just interested in the movie and their only means of more info is such an online interview and promotional ads on television, trailer, etc., everything aside from the game, Which is what the whole point of an interview, promoting the damn movie and beginning press, just like an actor would discuss a movie on "The Tonight Show" or any other interview show to promote the movie thats about to hit theaters the following week. These interviews are getting passed along like a spreading disease, the following are just a few websites that did not conduct any interview with Reeves but did take excerpts from the various interviews to their own online readers:

http://www.cinematical.com/2007/12/14/fanboy-bites-cloverfield/
http://www.slashfilm.com/2007/12/14/cloverfield-director-speaks/

OK, so the interviews are now meant to spread virally. We're back to an online campaign, and it being important to driving the marketing...
Quote:
Also, Cinematical is affilated with AOL and MovieFone which are huge companies, so this viral marketing gig is not enough at all.

And then the viral campaign isn't enough? And uh, why are you still basing your argument on more websites, when the online community isn't enough to drive this marketing? The ARG community aren't just people that don't go anywhere else, otherwise we wouldn't have people with a clue what IGN is about, MTV, IESB.... the list goes on. This campaign has brought people TO the ARG community, so the interest isn't something that emerged from the ARG community, it's been embraced by it.
Quote:
There are more people out there going to see the movie not into the whole viral campaign and get their base from everything else.

I think what you are missing is that there's not just 'totally online' people and 'totally offline' people. There's a thing called overlap, where some people watch TV or read the newspaper and surf the net. The point of marketing ultimately is to reach your consumers, and the hope with a movie is usually to reach ALL consumers - especially with a movie that they want to be HUGE. There is of course a core audience, but I don't even really fall into the core of the Transformers core audience - but of course I went to see that. The internet market is still smaller than the sum of the conventional media markets of TV, radio, and print. Those markets have a pretty tremendous amount of overlap too. The viral campaign is already reaching much of the internet market, but for those not truly in the internet market or not 'anchored' here a website with an interview is hardly going to make an impact. That's where the conventional media market is going to come into play.
Quote:
The average reader of the interview, not IG like us, could care less about what was said in the interview, but instead alot of you playing this game are getting mad for no good reason.

I think there's a difference between getting mad and being turned off. Some are getting mad, but I don't think it's a majority. I think most are either being turned off or turned on by the info being slipped out, with the miniscule few being made mad about it.



obviously your head is so far up this game's ass that you don't even care about the ACTUAL MOVIE!, you care more about the game then the movie. If it was up to you, you would rather the game continue then the actual movie to be released, and I find that pretty sad. Stop fighting against opposition that is based on true facts, and just give in to the REALISTIC SIDE, and think outside the game for a split second, THIS IS A MOVIE, once again. There is PRESS going on now, there is PROMOTION IN MANY WAYS THEN A GAME!, There its alot going besides this game to promote the film, so deal with it. However, for some reason you need to have the last word I see as well. For some reason you don't want the facts from the interviews to be true because you have a whole scenario set up in your mind of how the movie will play out that anything else would be oblivious to you. FORGET ABOUT THE DAME GAME ONE SECOND and realize this is a MOVIE, that will be released, get over it, life goes on.

PostPosted: Sun Dec 16, 2007 7:59 am
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Kraker
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Joined: 29 Jul 2007
Posts: 749

 		Mah gud, they're advertising. Those bastards.

PostPosted: Sun Dec 16, 2007 11:48 am
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rose
...and then Magic happens


Joined: 26 Nov 2003
Posts: 4117

 		meta meta meta
I honestly am puzzled about what people are talking about here. People are entitled to their feelings. Not everyone is going to feel the same way. If someone feels differently about the marketing campaign than you or I do, what's the problem with that? If everyone felt or thought the same way, what would be the point of discussion? We could all just walk around with our robotic identical thoughts and never have to communicate at all. (hehehe).

[Well, that is very, very META response to this thread and not directly related to any one particular post. I'm supposed to be baking Christmas cookies but I need some ingredients and the weather is awful... When I go into a META head space about the forum, I sometimes get a bit lost. This community and how it works is vitally important to me, for a number of reasons, so I think about it a good deal. Please bear with me here. ]

Please post your own feelings, thoughts, discussion about this promotion, the advertising, what may come next without attacking anyone else about how they feel. It is possible to just say " I don't understand how you feel because I don't feel the same way" without making anyone else feel attacked or like they are an idiot. My own feelings about this promotion are intense and I've mostly tried to refrain from burdening this subforum with them. I am quite interested in what everyone else is thinking though. Thanks. Smile
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PostPosted: Sun Dec 16, 2007 11:55 am
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tMan930
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Joined: 25 Nov 2007
Posts: 458
Location: Up In There

 		lolz liek, i useda like Feist b4 evry1 else but now shes on da ipod commercialz SELLOUT


Not.
Feist is still a great musician, and who cares if she wants to make some money, too?

God FORBID that Jaybrams doesn't want a little backup money in case this season of Lost sucks it hard.

PostPosted: Sun Dec 16, 2007 12:24 pm
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Nighthawk
I Have 100 Cats and Smell of Wee


Joined: 14 Jul 2007
Posts: 4751
Location: Miami, Florida, USA, Earth
tMan930 wrote:
...in case this season of Lost sucks it hard.


Heathen! I shun thee!

PostPosted: Sun Dec 16, 2007 12:31 pm
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JadedMax
Decorated


Joined: 02 Aug 2007
Posts: 157

 		What does scare me, is the fact that not too far off from now screener copies will be in circulation. Now I have access to them and will refuse one of Cloverfield. But I'm willing to bet someone will get one and spread every detail possible about this film.

And that info will undoubtedly end up here.

PostPosted: Sun Dec 16, 2007 12:49 pm
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Oniduo
Decorated

Joined: 18 Aug 2007
Posts: 233

 		when you sit and think about it we havent actually learned a whole lot about the movie itself. We're still very interested in this movie because we'd like to know WHY the monster attacked and where it came from etc. All we have been given about the movie is the ending scene and what I think is the first 3 minutes from that uhh video grab thingy. And that's it. We've basically been learning personal things about the characters themselves and how it may lead up to why the monster attacked the city. We follow slusho because its an awesome drink and has appeared in several other random shows and it gets thrown into our faces every time we find a new website.

PostPosted: Sun Dec 16, 2007 12:58 pm
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Euchre
uF Game Warden


Joined: 29 Aug 2007
Posts: 3342
JookNy21 wrote:
obviously your head is so far up this game's ass that you don't even care about the ACTUAL MOVIE!, you care more about the game then the movie. If it was up to you, you would rather the game continue then the actual movie to be released, and I find that pretty sad. Stop fighting against opposition that is based on true facts, and just give in to the REALISTIC SIDE, and think outside the game for a split second, THIS IS A MOVIE, once again. There is PRESS going on now, there is PROMOTION IN MANY WAYS THEN A GAME!, There its alot going besides this game to promote the film, so deal with it. However, for some reason you need to have the last word I see as well. For some reason you don't want the facts from the interviews to be true because you have a whole scenario set up in your mind of how the movie will play out that anything else would be oblivious to you. FORGET ABOUT THE DAME GAME ONE SECOND and realize this is a MOVIE, that will be released, get over it, life goes on.

I'm sorry.
It's obvious to me you completely don't understand what I'm saying, because you totally missed the point and think I'm more interested in the 'game' than the movie.
I'm also sorry I ruined your 'you guys suck' posts by pointing out your self-contradictory statements.

Hey, did anybody notice that the trailer showed up as an ad on TV? Crazy, huh?
Cool
_________________
Any sufficiently plausible fiction is indistinguishable from reality.
Any sufficiently twisted reality is indistinguishable from fiction.
Welcome to the new world of entertainment.
ŠEuchre 2007

PostPosted: Sun Dec 16, 2007 1:08 pm
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suckaH
Unfettered

Joined: 25 Jul 2007
Posts: 672
JookNy21 wrote:
Euchre wrote:
JookNy21 wrote:
Its called doing press for the movie. Do you understand that this viral campaign/game only caters to, i dont know, .1% of the online community. The fan base at such sites that coducted the interview ala IGN, ESBC, MTV, Shocktillyoudrop has a different kind of readers that are not apart of the game taking place. These are people just interested in the movie and their only means of more info is such an online interview and promotional ads on television, trailer, etc., everything aside from the game, Which is what the whole point of an interview, promoting the damn movie and beginning press, just like an actor would discuss a movie on "The Tonight Show" or any other interview show to promote the movie thats about to hit theaters the following week. These interviews are getting passed along like a spreading disease, the following are just a few websites that did not conduct any interview with Reeves but did take excerpts from the various interviews to their own online readers:

http://www.cinematical.com/2007/12/14/fanboy-bites-cloverfield/
http://www.slashfilm.com/2007/12/14/cloverfield-director-speaks/

OK, so the interviews are now meant to spread virally. We're back to an online campaign, and it being important to driving the marketing...
Quote:
Also, Cinematical is affilated with AOL and MovieFone which are huge companies, so this viral marketing gig is not enough at all.

And then the viral campaign isn't enough? And uh, why are you still basing your argument on more websites, when the online community isn't enough to drive this marketing? The ARG community aren't just people that don't go anywhere else, otherwise we wouldn't have people with a clue what IGN is about, MTV, IESB.... the list goes on. This campaign has brought people TO the ARG community, so the interest isn't something that emerged from the ARG community, it's been embraced by it.
Quote:
There are more people out there going to see the movie not into the whole viral campaign and get their base from everything else.

I think what you are missing is that there's not just 'totally online' people and 'totally offline' people. There's a thing called overlap, where some people watch TV or read the newspaper and surf the net. The point of marketing ultimately is to reach your consumers, and the hope with a movie is usually to reach ALL consumers - especially with a movie that they want to be HUGE. There is of course a core audience, but I don't even really fall into the core of the Transformers core audience - but of course I went to see that. The internet market is still smaller than the sum of the conventional media markets of TV, radio, and print. Those markets have a pretty tremendous amount of overlap too. The viral campaign is already reaching much of the internet market, but for those not truly in the internet market or not 'anchored' here a website with an interview is hardly going to make an impact. That's where the conventional media market is going to come into play.
Quote:
The average reader of the interview, not IG like us, could care less about what was said in the interview, but instead alot of you playing this game are getting mad for no good reason.

I think there's a difference between getting mad and being turned off. Some are getting mad, but I don't think it's a majority. I think most are either being turned off or turned on by the info being slipped out, with the miniscule few being made mad about it.



obviously your head is so far up this game's ass that you don't even care about the ACTUAL MOVIE!, you care more about the game then the movie. If it was up to you, you would rather the game continue then the actual movie to be released, and I find that pretty sad. Stop fighting against opposition that is based on true facts, and just give in to the REALISTIC SIDE, and think outside the game for a split second, THIS IS A MOVIE, once again. There is PRESS going on now, there is PROMOTION IN MANY WAYS THEN A GAME!, There its alot going besides this game to promote the film, so deal with it. However, for some reason you need to have the last word I see as well. For some reason you don't want the facts from the interviews to be true because you have a whole scenario set up in your mind of how the movie will play out that anything else would be oblivious to you. FORGET ABOUT THE DAME GAME ONE SECOND and realize this is a MOVIE, that will be released, get over it, life goes on.

Wow. Way to throw a bitch fit.

PostPosted: Sun Dec 16, 2007 5:57 pm
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