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Joined-up media
Moderators: krystyn

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Mikeyj
Unfictologist

Joined: 18 Oct 2004
Posts: 1847
Location: London

Joined-up media
Guardian pull out 14/01/08

Guardian pull-out, KPMG sponsored which seems to be on the back of a study they've completed called Consumers and Convergence II (I presume in the sequel the protagonists fall-out and then get back together again, a bit like the Spice Girls).

Mostly telly (some watch 10 minutes more per day compared with 1007, some - like me, except for Torchwood this Wednesday - have turned off altogether) and Facebook, but there's a little box on page 4 headed Online Drama, Paying its way which makes mention of Kate Modern and Bebo with respect to the interaction, and also Sofia's Diary, "live later this month" and The Gap Year from Endemol, an "interactive reality travel show".

I wonder whether Davina's in it? I wonder whether Bebo users control where she goes? I wonder what the postcode for hell is Twisted Evil

?

Article is by Meg Carter linky - whole (advertising) feature is here

_________________
Irrelevant musings.

Posted: Mon Jan 14, 2008 6:14 pm

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