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JookNy21

Definitly Most "Profitable" Movie of 2008

**Posted:** Sat Jan 12, 2008 7:37 am

sami_kaye

Re: Definitly Most "Profitable" Movie of 2008

**Posted:** Sat Jan 12, 2008 10:16 am

JookNy21

The marketing for this film is intense, billboards, posters all over and 18 different tv spots Shocked

**Posted:** Sat Jan 12, 2008 2:18 pm

WartyHogger · Veteran Joined: 11 Jan 2008 Posts: 116

Well, you still got The Dark Knight, Iron Man, The Incredible Hulk, Bond 22, Speed Racer, Star Trek, and what i think will make the most, Harry Potter and the Half Blood Prince or The Dark Knight. Neutral

Not to be negative :p But i will say, most profitable in January. Smile

But yea, if Cloverfield makes over 200 million, then it will be a contender with the summer movies and superhero movies and all.

**Posted:** Sun Jan 13, 2008 2:43 pm

OliMango · Entrenched Joined: 07 Oct 2007 Posts: 1189 Location: Vegas

**Posted:** Sun Jan 13, 2008 2:50 pm

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Headman

The guy who wrote the article (Hunter Stephenson) is kind of a tool.

Article quote:

**Posted:** Sun Jan 13, 2008 3:26 pm

WartyHogger · Veteran Joined: 11 Jan 2008 Posts: 116

**Posted:** Mon Jan 14, 2008 3:24 am

rocksmars · Unfettered Joined: 19 Dec 2007 Posts: 305

Honestly this guy is crazy.
Open at 35 on the way to over 100 million?
I can see where he brings up crystal meth because he must take a a lot of drugs.

If this breaks 25 million opening weekend it will be astonishing and I highly doubt it will. Same thing for Total gross of over 75 million.

Plus they are leaving a factor out when they are considering profitability I think. Cloverfield has not had average marketing for a 30 million dollar film.
I would not be surprised to hear the marketing costs exceeded the total production costs awhile ago. Golden Compass had over 50 million in marketing and I have seen the ads for Cloverfield twice as much as Compass'. Plus those ads have been in very expensive places like the football playoffs, etc.

Cloverfield will make a ton of money but it will be on DVD I think.
The whole movie in handi-cam and barely showing the monster hardly screams to people you need to see this in the theater.

**Posted:** Mon Jan 14, 2008 11:59 am

dazed118 · Veteran Joined: 27 Dec 2007 Posts: 106 Location: SC

I disagree. The movie should totally make $100. Maybe not in the first weekend or anything, but soon after release.1

When I went to see Enchanted a couple of weeks ago, (I had free passes and I love Disney movies, so no picking, ok?) the standee for Cloverfield with it's decapitated SOL was looming over the concession stand and people were staring at it asking "What is that?" The nerd in me took over my mouth and I start spouting all the basics about the movie.

"Filmed with handheld camera like Blair Witch. Friends escaping giant monster destroying NYC. Happens in a short time period. Produced by guy who did Lost."

People seemed really interested and intrigued by something with so little to the poster.

Truthfully, I hope this does well. JJ doesn't need the money, but it's better than more crap like Hannah Montana 3D.

**Posted:** Mon Jan 14, 2008 1:03 pm

JFTeran

**Posted:** Mon Jan 14, 2008 2:07 pm

kwotto

It will make over 100 million no doubt.

**Posted:** Tue Jan 15, 2008 2:56 am

Chump Force 1

I think 100mil is possible, but I would guess closer to 80million, add in international receipts, DVD sales, it will turn a huge profit, even assuming the films budget is 30-35mil and marketing is 20-25mil.

I also predict it will get a solid "B" grade from both critics and fans alike.

I do agree with the article that the name "Cloverfield" is a drawback...it is an uninteresting name and could hurt attendance somewhat.

To give you an idea of how a name can hurt a show, I'm a huge fan of the rebooted TV series Battlestar Galactica on Sci-Fi channel (Sky One in UK I think)...its consistently one of the top 10 critically acclaimed shows on TV and every year makes many top 10 lists as the best show on TV, but the name (which even the current producers of the show admit) is both a blessing and a curse...most people think of the campy 1979 series when you mention Battlestar Galactica and automatically dismiss the show as a silly remake. The show (in a sci-fi setting) deals with some major topical events and challenges the viewer to question their own belief system at times (plus some kick-ass f/x!)

Anyhow, the ratings have be low for a while and this upcoming season is its last (doesn't help that it's on a crappy cable channel either)...check it out while you can.

**Posted:** Tue Jan 15, 2008 3:27 am

Pandafarmer · Boot Joined: 09 Jan 2008 Posts: 69

I'd say there is one VERY good factor leading into the idea that this should be a 150-100 million dollar film easily. Short run time. This equals more showings, and more people in the door. That and it's a solid film that people will want to see again to catch bits they missed and see the monster again since they really don't give it much screen time.

**Posted:** Tue Jan 15, 2008 1:19 pm

rocksmars · Unfettered Joined: 19 Dec 2007 Posts: 305

**Posted:** Tue Jan 15, 2008 2:51 pm