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Forum index » Updates » Press and Other Analysis

Communications of the ACM Cover Story
Moderators: krystyn

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notgordian
Unfictologist

Joined: 23 Nov 2006
Posts: 1383
Location: Philly

Communications of the ACM Cover Story
A Retelling and Analysis of ILB

Link to full text article -- viewing it requires registration.

Jeff Kim (U. of Washington), J.P. Allen (U. of S.F.) and Elan Lee (42) cowrote this story on alternate reality games for the February 2008 issue of the Association for Communications Machinery's monthly magazine. J.P. Allen mentions in his blog that the article also deals with The Beast.

Excerpt from the editor's note:

Quote:

Alternate reality gaming (ARG) is a relatively new genre of collaborative entertainment that combines online information and puzzles with real-world events. Known for their elaborate scavenger hunts, ARGs attract players into interactive plots that often blur the distinction between cyberspace and public space; online cues lead players to real-world clues with the goal of finding the ending to the story�an ending they ultimately create themselves.

One recent example of ARGs that generated media interest was the cross-media game "I Love Bees," or ILB. Its intricate and evolving storyline prompted a diverse group of players to follow cyber clues that led to ringing pay phones (and clues) across the U.S. and the U.K.

The ILB model posed some unique design challenges for the creative team. For this month's cover story, Jeffrey Kim, Jonathan P. Allen, and Elan Lee retell the plotline for ILB as it unfolded, detailing the design decisions and the ways players ultimately constructed and directed the game. While ILB succeeded in adding new layers and dimensions to the ARG experience and supporting technologies, the authors contend that in the end, it's all about the story.

found via J.P. Allen's blog

Posted: Thu Feb 07, 2008 3:00 am

konamouse
Official uF Dietitian

Joined: 02 Dec 2002
Posts: 8010
Location: My own alternate reality

Re: Communications of the ACM Cover Story
A Retelling and Analysis of ILB

Quote:

the authors contend that in the end, it's all about the story.

Amen!!

_________________
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r u a Sammeeeee? I am Forever!

Posted: Thu Feb 07, 2008 3:41 pm

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