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 Forum index » Archive » Archive: General » Old News & Rumors
[trailhead?] OBAY???
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ttcbab
Guest


 		Response to voicemails
Quote:
I have left a phone message and to date there has been no response.

Anyone expecting a response needs a firmer grasp on reality. The point of the ad campaign is to get people talking about the mystery.

Suck it up, gents. No one's going to call you back. Phase 2 is coming.

PostPosted: Wed Feb 20, 2008 5:06 pm
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blaqueice
Decorated


Joined: 15 Jun 2005
Posts: 287
Location: Vancouver, Canada

 		Re: Response to voicemails
ttcbab wrote:
Quote:
I have left a phone message and to date there has been no response.

Anyone expecting a response needs a firmer grasp on reality. The point of the ad campaign is to get people talking about the mystery.

Suck it up, gents. No one's going to call you back. Phase 2 is coming.


^ ...has obviously never played an ARG before
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PostPosted: Wed Feb 20, 2008 10:50 pm
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OmegaX
Unfettered


Joined: 08 Sep 2004
Posts: 360
Location: Dartmouth, NS, Canada

 		Re: Response to voicemails
blaqueice wrote:
ttcbab wrote:
Quote:
I have left a phone message and to date there has been no response.

Anyone expecting a response needs a firmer grasp on reality. The point of the ad campaign is to get people talking about the mystery.

Suck it up, gents. No one's going to call you back. Phase 2 is coming.


^ ...has obviously never played an ARG before


Or just doesn't believe it could bean ARG. I have no stance on the possibility, myself, though I have been tracking it on here (being in Nova Scotia rather than Ontario, that's about all I can do).
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PostPosted: Wed Feb 20, 2008 11:40 pm
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Stopharian
Guest


 		Obay Mystery
Has anyone thought to contact Astral Media Outdoor, the ones who run the outdoor advertising bus shelters?
The Astral Media Outdoor number is 416.924-2494
I can't call for officious reasons.

PostPosted: Thu Feb 21, 2008 10:34 am
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blaqueice
Decorated


Joined: 15 Jun 2005
Posts: 287
Location: Vancouver, Canada

 		The Torontist just released an article claiming they have proved that Colleges Ontario is behind the whole thing.

Quote:
Since fake pharmaceutical ads for a drug called "Obay" starting appearing across Ontario (and elsewhere) last week, everyone from street artist Frank Shepard Fairey (aka OBEY) to Scientologists to comedian Maggie Cassella has been fingered as the culprit behind them.

Last Friday, three days after the ads seem to have launched, we traced them, with no small amount of confidence, to a substantially less dramatic source––Colleges Ontario, an advocacy organization representing twenty-four colleges across the province. The organization would neither confirm nor deny their involvement to either Torontoist or, several days later, The Star, but still told us all to wait a few weeks for...something. As far as mysterious ad campaigns go, this one was almost perfect: only breadcrumbs to trace back to the source, a city left to talk about the ad and its message and what it all meant (which, of course, was precisely the point).

But it's finally official: Rob Savage, Colleges Ontario's Director of Communications, called Torontoist moments ago to confirm that Colleges Ontario is indeed behind the ads, and the organization just sent out a press release with information about a media launch event next Monday at (fittingly) Centennial College that promises to reveal "the news behind Obay and its side effects on Ontario's Post-secondary Education." Torontoist will be there.


source=
http://torontoist.com/2008/02/obay.php

...alright..so I guess we find out what is really up next Monday (the 25th, I assume)
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PostPosted: Thu Feb 21, 2008 10:52 pm
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amstanley
Boot

Joined: 24 Jan 2008
Posts: 14

 		MEDIA ADVISORY-- Ontario Colleges Event
media advisory attached
http://www.collegesontario.org/Client/CollegesOntario/Colleges_Ontario_LP4W_LND_WebStation.nsf/page/News+Releases?OpenDocument
media-advisory-feb21.pdf
Description  Colleges Ontario Media Advisory
 pdf

 Download 
Filename  media-advisory-feb21.pdf 
Filesize  240.68KB 
Downloaded  206 Time(s) 

PostPosted: Thu Feb 21, 2008 11:00 pm
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thebruce
Dances With Wikis


Joined: 16 Aug 2004
Posts: 6899
Location: Kitchener, Ontario

 		So I kept an eye this morning, and lo and behold - new Obay ads, specifically advertising ontariocolleges.ca

"Thankfully, Obay isn't real" (IIRC)

couldn't get a decent photo angle at the time though, unfortunately. Did some searching, haven't seen any blogs/news about the new ads yet, so this may be the first post about it Wink hehe
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PostPosted: Mon Feb 25, 2008 10:40 am
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Nighthawk
I Have 100 Cats and Smell of Wee


Joined: 14 Jul 2007
Posts: 4751
Location: Miami, Florida, USA, Earth
Quote:
Why: Revealing the news behind Obay and its side effects on Ontario's Post-secondary Education


Wha... huh?

Could this be an ARG launch event of some sort?

PostPosted: Mon Feb 25, 2008 1:36 pm
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thebruce
Dances With Wikis


Joined: 16 Aug 2004
Posts: 6899
Location: Kitchener, Ontario

 		two more articles clarifying the campaign

Colleges Ontario Launches Obay Marketing Program

Students to Colleges: "Obay" the Law (reaction to the campaign from ontario students)
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PostPosted: Mon Feb 25, 2008 3:14 pm
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