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sp103 · Unfettered Joined: 07 Jan 2008 Posts: 447

Viral Vs. Movie: How was it created?

**Posted:** Sun May 11, 2008 12:12 am

Euchre · uF Game Warden Joined: 29 Aug 2007 Posts: 3342

Actually the first site found was 1-18-08.com followed very shortly by Slusho.jp. Tagruato was found as a result of a recipe card listing an ingredient that led in a Google search to a restaurant review which mentioned Tagruato. How's that for convoluted.

I swear when I saw the trailer it didn't just say 1-18-08, but said 1-18-08.com. Maybe my brain just told me that had to be where to go. at any rate, it's fairly clear that something of a viral promotion was what they had in mind from the start, and it would seem that they decided to contract or outsource that to someone they didn't fill in on all of the details.

**Posted:** Sun May 11, 2008 1:01 am

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�Euchre 2007

bandit2037 · Greenhorn Joined: 06 May 2008 Posts: 6

I was at a thing where Elan Lee from 42 Entertainment was speaking last summer, he was talking to a bunch of (older) TV people about how ARG's work. The sense I got was that when media (tv shows, movies, video games, music) decide to go in to a dedicated ARG, there is some cooperation between all departments. When they did things like "The Cortana Letters" and "I Luv Bee's", the developers knew the effect the viral campaign was going to have on further adventures and the backstory of the games.

The Bad Robot crew grew up at comic cons and Trek conventions. They know what feeding the fan community a back story does. Boba Fett has less that 15 minutes screen time in the original trilogy, but he's one of the most recognizable Sci-Fi characters in the world. It could be possible that the Cloverfield ARG could build Teddy Hanssen in to the protagonist of the next Cloverfield film.

**Posted:** Mon May 12, 2008 1:14 am

Saiyan King

It seems like they hired some people to do the ARG, but didnt keep in contact with them so the ARG people just did what they did and thats why it makes no sense in relation to the movie. Just playing around, or maybe im not.

**Posted:** Mon May 12, 2008 3:52 am

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billd25 · Boot Joined: 22 Jan 2008 Posts: 44

I saw an interview online with Drew G., and he said he didn't know anything about the viral marketing and had nothing to do with it.

Bill

**Posted:** Mon May 12, 2008 8:37 am