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EIF 2008: iPhone boosts Alternate Reality Gaming
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degravedi
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EIF 2008: iPhone boosts Alternate Reality Gaming

From http://www.techradar.com/news/gaming/eif-2008-iphone-boosts-alternate-reality-gaming-449138?artc_pg=2
Quote:
EIF 2008: iPhone boosts Alternate Reality Gaming
The future is bright for GPS-enabled gaming with Apple's Jesus-phone

An alternate reality game (or 'ARG' for short) is an interactive story that makes use of various media including websites, blogs, videos and the 'real' world itself (remember that place beyond your screen?)

ARG-specialist Patrick O'Luanaigh (former Creative Director of SCI/Eidos responsible for games like Tomb Raider Legend, and now CEO of nDreams Ltd, currently working on a number of major forthcoming ARGs) often describes them tothe layman as "fascinating puzzles which drive a large community of players forward, revealing the story, and eventually reaching a big finale."

TechRadar, keen to know more ourselves, quizzed him a little more about ARGs.

"Essentially, they're a very exciting but challenging new form of media, still in their infancy (they've only been around for seven years, since 'The Beast' was launched to promote Steven Spielberg's movie "A.I").

"But they're growing fast – the biggest ARG in the last twelve months, Vanishing Point, cost around $2.5 million, and involved a huge video sequence on the water fountains at the Bellagio Hotel in Vegas as well as a prize of a trip to the edge of space.

An panel including Dan Hon (CEO, SixToStart, and former director of Mind Candy), Alex Fleetwood (Producer, Hide & Seek festival), David Varela (Writer/producer of Perplex City and producer at nDreams) and Yomi Ayeni (director of Expanding Universe, a new ARG developer) who have been involved in major ARGs over the last few years, plan to explore the future for this varied genre at Edinburgh.

iPhone and GPS-enabled gaming

"We'll be looking at issues such as business models – most ARGs are currently funded by advertisers at the moment, so we're all keen to look at various routes for creating stand-alone commercial ARGs. We'll be talking about why some ARGs are hugely successful (reaching millions of players who watch videos, browse websites, visit real-life locations and follow the twisting puzzle trails for many months), whilst some sink without a trace."

O'Luanaigh is particularly keen to talk about the iPhone and the rise of other GPS-enabled handheld devices, "which provide very exciting possibilities for future ARGS to base gameplay on knowing where players are. The recent book Halting State by Charlie Stross has been very influential in this growing community, as it highlights a thrilling vision of where ARGs might be in the future."

It's the fact that they are influential people there from so many different industries, and from such a diverse number of companies. For me, that's priceless – I don't get to mix with TV execs anywhere else!

Hob-nobbing with TV execs

O'Luanaigh is a big fan of the Edinburgh Interactive Festival, mainly because there are "influential people there from so many different industries, and from such a diverse number of companies - for me, that's priceless as I don't get to mix with TV execs anywhere else!"

And finally, where does he stand on the 'are games art?' debate?

"Yes they are. Bioshock from last year is a great example. Ico is another good example..The stunning, unique worlds that they have created, the feelings they produce and the rich storylines combine to make something that I'd definitely call art."

If you want to know more, you can hear Patrick speaking more on Alternate Reality Gaming at this month's Edinburgh Interactive Festival.

Since the iPhone only holds about 1.1% wordldwide market share, I'm somewhat doubtful on how useful it will be to argmakers. However, I'm certainly going to check out that book! (Halting State by Charlie Stross)

PostPosted: Sun Aug 10, 2008 11:05 am
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Euchre
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Joined: 29 Aug 2007
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ARG fans are a tech oriented group, likely to have some sort of GPS capable device. I think iPhone use is probably much more highly represented amongst the ARG community than that at large. The game might have the iPhone's capabilities in mind, but you can bet if it's popular and strong enough someone will find a way to get things done on devices other than an iPhone.
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PostPosted: Sun Aug 10, 2008 9:50 pm
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Rogi Ocnorb
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Joined: 01 Sep 2005
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Definitely not speaking for everyone, here, but...
I'd suspect that those of us with GPS-enabled devices are much more interested in their use as tools to further the game by helping us in our search for information than as tracking tools giving away yet another part of who/what/when we are to a game developer and their marketing efforts.

HP's mscapes cpme to mind, here.

These guys seem all jazzed about the ability to track players. Maybe that's the future of the game, but I hope not. I do appreciate that it could add some cool aspects, but I'm not sure how it'll affect player participation, knowing they're movements are being monitored. Something of a temporary nature, like the tracksticks in the Lost Rings game seems benign enough, but I'm not interested, at all, in being LoJacked, 24/7.

And even if it's temporary, (you can control when the monitoring is active) I'd wanna be VERY certain that the designers consider player's safety above anything they're planning.
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PostPosted: Sun Aug 10, 2008 11:47 pm
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jono
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Joined: 07 May 2008
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That idea of tracking players reminded me of an article in Auto Express a week or so ago, about stuff you can downlaod to your sat Nav. The idea is of geo tagged media, so say you entered Miami your sat nav would detect this and the software would run something linked to Maimi. In an arg it could be used to give files, so you would have to go to a place to unlock a file. The same software is currently being used in Japan to warn people of high crime areas

PostPosted: Mon Aug 11, 2008 6:57 am
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Euchre
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Joined: 29 Aug 2007
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I don't think the intent is so big brother as you may think, although the potential to use it that way exists as a price of having a location aware game. The idea is that if you were close to a physical site which could be important to the game, you could be alerted to that fact. Referencing the time as well, you could be alerted to an event you could get to - which for such games would be a bit nicer than a notice posted about an event you could never attend because it's 3k miles away from you. It'd also make it easier to have events in more locations, as just information and player direction could create an event without much need for staffing or other expenditures. It would also encourage player interaction, because it would tell the PMs if you were close to another player - who wouldn't have to be aware they were close to you specifically. (Me, I'd make the players within hearing distance do something like cluck like a chicken - I think that'd be a hilarious way to have players identify each other as uninformed onlookers thought you were both insane. Imagine the surreal nature of it as two or more people start clucking like chickens then gather.)
_________________
Any sufficiently plausible fiction is indistinguishable from reality.
Any sufficiently twisted reality is indistinguishable from fiction.
Welcome to the new world of entertainment.
©Euchre 2007


PostPosted: Mon Aug 11, 2008 1:27 pm
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krystynModerator
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Hahaha, I remember walking past people camping out at payphones for the first ilovebees payphone enhottenation day, and making a buzzy bee noise to see if they would react/respond.

*is gigantic dork*

*notes that it sort of worked, though*

So, yeah, that would be sort of hilarious. Smile
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PostPosted: Mon Aug 11, 2008 6:01 pm
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