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 Forum index » Updates » Press and Other Analysis
ARG Research - Your opinion needed !
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The_Analyst
Greenhorn

Joined: 18 Jun 2008
Posts: 3
Location: Bath, UK

 		ARG Research - Your opinion needed !
Hi everyone,

I am Juliane Sterzl, a postgraduate student of the MSc Management with Marketing at the University of Bath, UK. I am currently conducting research for my thesis on "The influence of virtual communities on the effectiveness of Alternate Reality Games (ARGs) as a marketing tool." For this research I am collecting the opinions of ARG designers, companies and of course, its players. This is where you come in - I would love to hear your views on this topic, which is why I have designed a short interview which should only take a few minutes to fill out.

Participation is obviously voluntary, but I would very much appreciate your participation in this interview and guarantee that all data will be collected anonymously and kept confidentially. You also have the right to withdraw at any time. Please also note that this interview is NOT sponsored by any companies or organisations and solely serves academic purposes. Feel free to contact me if you have any questions or if you are an ARG designer / work for an ARG company, and would like to fill out the relevant interview, at: jvs21(at)bath.ac.uk

The interview questions are listed below or alternatively, available in the Word document attached to this post. Please send me your responses to jvs21(at)bath.ac.uk

Thank you so much !!


------------------------INTERVIEW-----------------------------------

1. Why do you participate in ARGs?



2. How actively and in what form do you participate in ARGs?




3. What makes an ARG enjoyable to play?




4. Do you exchange information regarding the ARG you are playing with other players? Why or why not?




5. Are you planning to continue to participate in ARGs in the future and why?
ARG interview - players.doc
Description  ARG Interview
 doc

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Filename  ARG interview - players.doc 
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PostPosted: Sat Aug 16, 2008 10:29 am
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Nighthawk
I Have 100 Cats and Smell of Wee


Joined: 14 Jul 2007
Posts: 4751
Location: Miami, Florida, USA, Earth

 		Because of system issues this weekend I don't have a means to open the file, so if you want you're welcome to email me at dflorSPLATdlimedia.com and I'll respond accordingly.
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"Omne ignotum pro magnifico"

PostPosted: Sat Aug 16, 2008 11:15 am
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Gregoriev
Entrenched


Joined: 29 Jul 2008
Posts: 1217
Location: *Looks around* By my computer?

 		I've sent a reply. My answers are kind of.....blech.
_________________
Playing: Whatever I come across that I find interesting.
Played: Dharma Wants you, Project Abraham, The Shadow War, Alpha Agency, all kinds of other games.
Lurking: See statement the first and add EVERYTHING.

PostPosted: Sat Aug 16, 2008 11:36 am
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The_Analyst
Greenhorn

Joined: 18 Jun 2008
Posts: 3
Location: Bath, UK

 		A big thanks to everyone who has filled out the interview, I've got some great responses back !!

I am however still looking for more opinions, so to everyone who hasn't completed the interview yet, please do spare 5 minutes of your time ! Every interview is really important to me as I am conducting qualitative analysis (i.e. Not the type usually performed on questionnaires that you get, but in-dept analysis of your answers).

Ultimately, your answers to this research could help companies and designers create ARGs that are even more enjoyable to play for you.

Thank you !!

Juliane

PostPosted: Fri Aug 22, 2008 8:43 am
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Lunsford
Unfictologist


Joined: 26 Nov 2007
Posts: 1602
Location: With Rorschach

 		Hello Juliane!

I filled out your survey and sent it back through e-mail. Let me know if there is anything else you need in the form of help!


Lu
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War doesn't determine who's right. War determines who's left.
Next time you wave, use all your fingers. Catfight!

PostPosted: Tue Aug 26, 2008 4:42 pm
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The_Analyst
Greenhorn

Joined: 18 Jun 2008
Posts: 3
Location: Bath, UK

 		Hi guys,

last chance for anyone who is still looking to fill out the interview! I will be concluding my data collection on the 5th of September. Any last minute replies are more than welcome !!

Thanks !

PostPosted: Sun Aug 31, 2008 12:23 pm
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