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 Forum index » Archive » Archive: General » ARG: The Dark Knight
[press] UK: Dark Knight campaign named fan favourite
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thebruce
Dances With Wikis


Joined: 16 Aug 2004
Posts: 6899
Location: Kitchener, Ontario

 		[press] UK: Dark Knight campaign named fan favourite
http://www.totalfilm.com/news/dark-knight-viral-campaign-named-fan-favourite


Quote:
The Dark Knight has another gong to add to its bulging trophy cabinet - the .net Award for Best Viral Campaign.
...
"This viral campaign was the most intensive we've ever seen, and also one of the most creative," Dan said.

"As far back as May 2007 the team behind the Dark Knight's online marketing, 42 Entertainment, was already launching websites for the fictional election campaign of Harvey Dent, such as ibelieveinharveydent.com (which was later 'vandalised' by the Joker).

In all, more than 30 sites were launched, and the mix of marketing material and user generate content kept visitors hooked, right up to the film's release."


More props to 42 Smile
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PostPosted: Tue Dec 09, 2008 11:37 am
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thebruce
Dances With Wikis


Joined: 16 Aug 2004
Posts: 6899
Location: Kitchener, Ontario

 		as a followup, here's another article, from the Daily Herald, mostly a review of the movie, but some points are made about the dvd which I think are key, and with which I concur:

Quote:
The film...arrives on a two-disc DVD this week that's surely the most anticipated release of the year. Unfortunately, the final results disappoint.

Instead of the overstuffed special edition you'd expect for such a successful film, the meager supplements included here range from interesting to useless. The best extras are a short look at how composer Hans Zimmer developed the Joker's theme and a few scenes as they were shot for the IMAX presentation. There's also a look at Batman's suit and weaponry, a few trailers and six episodes of the Gotham City news show featured in the film.

That's it? Where's the director or cast commentary? The in-depth making-of documentary? The tribute to Ledger's performance? The deleted scenes? The comments from Batman experts? The look at the movie's unique viral marketing campaign? This edition is so underwhelming that I wouldn't be surprised to see a beefier edition show up down the road.

(bolded a couple of items that I think would have been great to see as special features)
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PostPosted: Wed Dec 10, 2008 3:13 am
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PostLarval
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Joined: 16 Nov 2004
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 		re: The DVD extras

My take- they rushed this to get it out for Christmas. No doubt we'll see a "Special Collector's Edition" released before long. Which many who already purchased this edition will end up buying... bringing in even MORE profits for the studios.
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PostPosted: Thu Dec 18, 2008 3:44 am
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